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Perkolate Marketing & Design
150 N. Durango Dr., Suite 280-A
Las Vegas, NV 89145
(702) 341-0085
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Meet Our Team
Michael Gazzano
President & CEO learn more Michael's LinkedIn Profile
Jason Maletsky
Lead Web Developer
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PERKOLATE BLOG

Benefits of Hiring a Las Vegas Social Marketing Company

May 11th, 2014

Social networking is the next big thing in just about everything. Even marketing and advertisement can take advantage of it. It can be complicated for a business owner to do on their own, alongside all the other responsibilities of running a business. It’s a good decision to look into hiring a professional social marketing expert.

The benefits of a local Las Vegas social marketing campaign are the same as any other advertising campaign, but with an online twist. A social marketing ad campaign can be at once broader and more targeted than any physical or online ad campaign. People around the world with relevant interests can be drawn directly to your profile.

Social marketing also has a high return on investment. It takes no capital to establish a social networking profile, and only needs to be kept up to date with content. Social advertisement is much better than regular online ads. A large number of tech-savvy browsers have ad blocking software, making it much harder to target traditional ads. Social profiles are much more visible and much more personal.

Facebook and Twitter are two forms of common social networking that a professional can keep updated and make work for you with ease. Both of them allow a web presence with fast updates, allowing to the minute deals or announcements. Youtube is more specialized, requiring video content, but the ability to monetize your Youtube account helps to make up for it. Linkedin is another big social network, and possible of even more value — it’s a network for professionals seeking work and business providing work. Not only can it be used to advertise, but you can even find new employees uniquely talented for your positions.

All of this is not free. While registering the profiles is free, it has a high cost in time and effort spent to update content. Additionally, it takes a professional to know what sort of things can and can’t be said to properly advertise your brand. The benefits of a professional far outweigh the cost of a potential mistake. Let a professional social marketing expert help you!

Perkolate Launches AA Auto Buyers Website

February 9th, 2014

Perkolate is proud to announce the launch of its latest website for AA Auto Buyers of Las Vegas. You can visit their website at www.aaautobuyersvegas.com.

http://aaautobuyersvegas.com/

What is Responsive Website Design?

December 12th, 2013

Responsive website design is an approach that embraces the needs of many different screen sizes. Gone are the days when the web was experienced mainly on desktop computers, which made design fairly simple. The majority of people are now using the web on a variety of mobile devices, namely smartphones and tablet computers. This has required a shift in thinking when it comes to building a site.

What Responsive Design Is

In a nutshell, responsive design is a layout that automatically adjusts page elements depending on the size of the user’s browser. This gives a website a familiar look and feel, regardless of where it is being viewed. It will display as well on a smartphone as it does on a widescreen monitor. This provides flexibility and avoids the issue of having to build a separate mobile site.

How A Responsive Design is Built

This method of design is centered around a fluid grid, which uses proportions to reorder elements when the page is resized. Some special CSS elements are also applied to keep the design from breaking down when the screen size drops below a certain width. These are called media queries, and they are part of the foundation of a responsive design. It is not always feasible to create a design that will look pixel-perfect in every resolution, so the designer must focus on the resolutions that matter the most.

Why Responsive Design is Used

Using a responsive design will keep a website consistent, not only to visitors, but also to search engines. This allows for better SEO as spiders no longer have to crawl a desktop and a mobile version, which leads to inconsistent indexing and ranking. A responsive design is also future-proof. The mobile web is growing and more devices will be coming online in the years to come. A responsive website will easily be able to meet those needs and eliminate having to rebuild a site from scratch.

Responsive website design is still a new trend, but is bound to keep growing in popularity as the digital world expands.

Perkolate Launches VastJewels.com Website

October 8th, 2013

Perkolate is proud to announce the launch of its latest website for VastJewels.com.

About Vast Jewels

We are an online jewelry business dedicated to providing you with beautiful quality 925 silver and cubic zirconia jewelry that is fashionable and yet unique and affordable to reflect your individual style!

Whether you are looking for that special piece for yourself or a great gift for someone special shop with us and let our collections guide you to that beautiful piece!
We strive to provide you with exceptional customer service, fast shipping, and overall the best online shopping experience possible!

Screen shot 2013 10 08 at 9.44.37 AM Perkolate Launches VastJewels.com Website

 

Perkolate Launches MartireLaw.com Website

August 30th, 2013

Perkolate is proud to announce the launch of its latest website for Lino V. Martire, Attorney at Law at www.martirelaw.com.

About Lino V. Martire, Attorney at Law

Our mission is to provide clients with the highest quality legal counsel and representation the marketplace has to offer while balancing the use of resources with the client’s bottom line needs. We strive to insure quality and seek out imaginative means to achieve success for our clients at all times while anticipating problems before they arise. Dedicated focus on client needs is the cornerstone of our continuing success.

Screen shot 2013 08 29 at 9.51.48 AM1 Perkolate Launches MartireLaw.com Website

New Businesses Need Social Marketing

August 19th, 2013

Social marketing is one of the key elements that can drive the success of a new business. Such marketing occurs on sites such as Facebook, Twitter, YouTube, and other online social media sites in which a great deal of consumers interact. Social marketing can also occur on the radio, television, billboards, and during product awareness events.

The list of reasons that new businesses need social marketing is extensive. The most prevalent need for this service is legacy competition. New businesses will always have stiff competition from businesses in the same industry. Tenured businesses already have a loyal customer bases, and many loyal customers will be nervous about moving to another company.

While having a website and online presence is a step in the right direction for new businesses, it is simply not enough to establish the business as a superior entity against competitors. The company’s marketing efforts must be extensive, persistent and aggressive. It not unheard of for a new business to blitz the social media with information about its products and services. This tactic has been successful for many companies that went from being “hardly heard of” to “talk of the internet world” and the “apple of the public’s eye”.

To compete with the leaders of the industry, each new business needs to have social marketing accounts. Twitter, Facebook, and YouTube accounts are free to obtain. Developing a profile does not even take 10 minutes, but just having the account can help increase visitors. However, representatives have to be active and post to the accounts in order for their presence to make a difference as far as search engine rankings.

Each time a business entity with a Twitter account posts a tweet, its chances of gaining followers increases. Every time someone on Facebook answers a potential client’s questions about products and services, the same thing occurs. The business owner could also incorporate the address to the main website into a creative YouTube video. Watchers who enjoy the video may visit the company website for more information, or they may buy goods and services.

The objective of social marketing is to increase traffic and visitors from all angles. Having as many outlets as possible will increase visibility, which will increase traffic. The increase in traffic will cause the main website’s rankings to rise, which will increase traffic even more. With the right social marketing efforts, a company can create and endless supply of potential customers.

Perkolate Launches HandymanforVegas.com Website

July 21st, 2013

Perkolate is proud to announce the launch of it’s latest website for HandymanforLasVegas.com.

 

Screen shot 2013 07 21 at 2.53.14 PM Perkolate Launches HandymanforVegas.com Website

Top Websites for Stock Photos for Las Vegas Design Projects

June 10th, 2013

If you are in need of stock photos that you can use on your website, blog postings or graphic design materials, here are the top 8 websites with quality stock photos you can purchase, download and use right away:

  1. Shutterstock - www.shutterstock.com
  2. AP Images - www.apimages.com
  3. Bigstock Photo - www.bigstockphoto.com
  4. Getty - www.gettyimages.com
  5. Stock Free Images – www.stockfreeimages.com
  6. StockPhoto.com – www.stockphoto.com
  7. DreamsTime – www.dreamstime.com
  8. Corbis Images - www.corbisimages.com

Does Your Las Vegas Website Need SEO?

May 30th, 2013

There are all kinds of websites on the Internet. The world wide web is home to large scale webpages visited by millions, and smaller niche websites frequented by a few. No matter sort of website you run, whether for business or pleasure, it could probably benefit from search engine optimization.

Search engine optimization gets websites ranked highly when people use search engines to find things. The first thing people do today when they’re looking for something is type in a string of keywords on a site such as Google. In this way, getting that string of keywords to reach your webpage is the best way you can drive traffic to a website today. There’s a lot of time and effort that goes into quality SEO. Good search engine optimization should look organic and act as a guide to help someone find what they’re looking for, if not provide the service itself.

Modern search engines have a ton of different formulas that determine how a webpage pops up at the top. At the forefront of this is unique visitors. Search engines track unique IP data which lets them know how popular a website is. This in turn determines that the website is the most useful, and the website pops up at the top of the search. It can get a lot more complicated than that, however. For small businesses, putting keywords in the body of an article can send the person to that website almost immediately when they type in a similar search term. Plenty of competitors already have websites set up and may have SEO services in play. One of the best ways to get an edge over a competitor in the online world is by utlizing the right keywords in the body of a website’s text.

Since SEO is so complicated, it’s a great idea to hire a professional who knows exactly what he or she is doing. This is especially true when competing with larger sites. A knowledgable SEO professional knows exactly how to utilize SEO for maximum results. While driving traffic to a website can be easy, the trouble often lies in making sure it’s quality traffic. Many people online search for things and end up in a place they didn’t want to be. This in turn often wastes time for them. They usually don’t employ the service anyway. An SEO professional can handle all of the back end work, and drive quality traffic to a webpage.

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