702.341.0085
Perkolate Marketing & Design
150 N. Durango Dr., Suite 280-A
Las Vegas, NV 89145
(702) 341-0085
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Meet Our Team
Michael Gazzano
President & CEO learn more Michael's LinkedIn Profile
Jason Maletsky
Lead Web Developer
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PERKOLATE BLOG

What is Responsive Website Design?

December 12th, 2013

Responsive website design is an approach that embraces the needs of many different screen sizes. Gone are the days when the web was experienced mainly on desktop computers, which made design fairly simple. The majority of people are now using the web on a variety of mobile devices, namely smartphones and tablet computers. This has required a shift in thinking when it comes to building a site.

What Responsive Design Is

In a nutshell, responsive design is a layout that automatically adjusts page elements depending on the size of the user’s browser. This gives a website a familiar look and feel, regardless of where it is being viewed. It will display as well on a smartphone as it does on a widescreen monitor. This provides flexibility and avoids the issue of having to build a separate mobile site.

How A Responsive Design is Built

This method of design is centered around a fluid grid, which uses proportions to reorder elements when the page is resized. Some special CSS elements are also applied to keep the design from breaking down when the screen size drops below a certain width. These are called media queries, and they are part of the foundation of a responsive design. It is not always feasible to create a design that will look pixel-perfect in every resolution, so the designer must focus on the resolutions that matter the most.

Why Responsive Design is Used

Using a responsive design will keep a website consistent, not only to visitors, but also to search engines. This allows for better SEO as spiders no longer have to crawl a desktop and a mobile version, which leads to inconsistent indexing and ranking. A responsive design is also future-proof. The mobile web is growing and more devices will be coming online in the years to come. A responsive website will easily be able to meet those needs and eliminate having to rebuild a site from scratch.

Responsive website design is still a new trend, but is bound to keep growing in popularity as the digital world expands.

Perkolate Launches VastJewels.com Website

October 8th, 2013

Perkolate is proud to announce the launch of its latest website for VastJewels.com.

About Vast Jewels

We are an online jewelry business dedicated to providing you with beautiful quality 925 silver and cubic zirconia jewelry that is fashionable and yet unique and affordable to reflect your individual style!

Whether you are looking for that special piece for yourself or a great gift for someone special shop with us and let our collections guide you to that beautiful piece!
We strive to provide you with exceptional customer service, fast shipping, and overall the best online shopping experience possible!

Screen shot 2013 10 08 at 9.44.37 AM Perkolate Launches VastJewels.com Website

 

Perkolate Launches MartireLaw.com Website

August 30th, 2013

Perkolate is proud to announce the launch of its latest website for Lino V. Martire, Attorney at Law at www.martirelaw.com.

About Lino V. Martire, Attorney at Law

Our mission is to provide clients with the highest quality legal counsel and representation the marketplace has to offer while balancing the use of resources with the client’s bottom line needs. We strive to insure quality and seek out imaginative means to achieve success for our clients at all times while anticipating problems before they arise. Dedicated focus on client needs is the cornerstone of our continuing success.

Screen shot 2013 08 29 at 9.51.48 AM1 Perkolate Launches MartireLaw.com Website

New Businesses Need Social Marketing

August 19th, 2013

Social marketing is one of the key elements that can drive the success of a new business. Such marketing occurs on sites such as Facebook, Twitter, YouTube, and other online social media sites in which a great deal of consumers interact. Social marketing can also occur on the radio, television, billboards, and during product awareness events.

The list of reasons that new businesses need social marketing is extensive. The most prevalent need for this service is legacy competition. New businesses will always have stiff competition from businesses in the same industry. Tenured businesses already have a loyal customer bases, and many loyal customers will be nervous about moving to another company.

While having a website and online presence is a step in the right direction for new businesses, it is simply not enough to establish the business as a superior entity against competitors. The company’s marketing efforts must be extensive, persistent and aggressive. It not unheard of for a new business to blitz the social media with information about its products and services. This tactic has been successful for many companies that went from being “hardly heard of” to “talk of the internet world” and the “apple of the public’s eye”.

To compete with the leaders of the industry, each new business needs to have social marketing accounts. Twitter, Facebook, and YouTube accounts are free to obtain. Developing a profile does not even take 10 minutes, but just having the account can help increase visitors. However, representatives have to be active and post to the accounts in order for their presence to make a difference as far as search engine rankings.

Each time a business entity with a Twitter account posts a tweet, its chances of gaining followers increases. Every time someone on Facebook answers a potential client’s questions about products and services, the same thing occurs. The business owner could also incorporate the address to the main website into a creative YouTube video. Watchers who enjoy the video may visit the company website for more information, or they may buy goods and services.

The objective of social marketing is to increase traffic and visitors from all angles. Having as many outlets as possible will increase visibility, which will increase traffic. The increase in traffic will cause the main website’s rankings to rise, which will increase traffic even more. With the right social marketing efforts, a company can create and endless supply of potential customers.

Perkolate Launches HandymanforVegas.com Website

July 21st, 2013

Perkolate is proud to announce the launch of it’s latest website for HandymanforLasVegas.com.

 

Screen shot 2013 07 21 at 2.53.14 PM Perkolate Launches HandymanforVegas.com Website

Top Websites for Stock Photos for Las Vegas Design Projects

June 10th, 2013

If you are in need of stock photos that you can use on your website, blog postings or graphic design materials, here are the top 8 websites with quality stock photos you can purchase, download and use right away:

  1. Shutterstock - www.shutterstock.com
  2. AP Images - www.apimages.com
  3. Bigstock Photo - www.bigstockphoto.com
  4. Getty - www.gettyimages.com
  5. Stock Free Images – www.stockfreeimages.com
  6. StockPhoto.com – www.stockphoto.com
  7. DreamsTime – www.dreamstime.com
  8. Corbis Images - www.corbisimages.com

Does Your Las Vegas Website Need SEO?

May 30th, 2013

There are all kinds of websites on the Internet. The world wide web is home to large scale webpages visited by millions, and smaller niche websites frequented by a few. No matter sort of website you run, whether for business or pleasure, it could probably benefit from search engine optimization.

Search engine optimization gets websites ranked highly when people use search engines to find things. The first thing people do today when they’re looking for something is type in a string of keywords on a site such as Google. In this way, getting that string of keywords to reach your webpage is the best way you can drive traffic to a website today. There’s a lot of time and effort that goes into quality SEO. Good search engine optimization should look organic and act as a guide to help someone find what they’re looking for, if not provide the service itself.

Modern search engines have a ton of different formulas that determine how a webpage pops up at the top. At the forefront of this is unique visitors. Search engines track unique IP data which lets them know how popular a website is. This in turn determines that the website is the most useful, and the website pops up at the top of the search. It can get a lot more complicated than that, however. For small businesses, putting keywords in the body of an article can send the person to that website almost immediately when they type in a similar search term. Plenty of competitors already have websites set up and may have SEO services in play. One of the best ways to get an edge over a competitor in the online world is by utlizing the right keywords in the body of a website’s text.

Since SEO is so complicated, it’s a great idea to hire a professional who knows exactly what he or she is doing. This is especially true when competing with larger sites. A knowledgable SEO professional knows exactly how to utilize SEO for maximum results. While driving traffic to a website can be easy, the trouble often lies in making sure it’s quality traffic. Many people online search for things and end up in a place they didn’t want to be. This in turn often wastes time for them. They usually don’t employ the service anyway. An SEO professional can handle all of the back end work, and drive quality traffic to a webpage.

Google Adwords are Sophisticated Billboards

April 17th, 2013

Although more sophisticated, Google Adwords can be compared to billboards. Companies use billboards to target consumers by geography. A company based in Connecticut wouldn’t advertise on a billboard in Nevada. Similarly, Adwords helps businesses target their ideal customer. Search terms allow businesses to more effectively reach consumers who buy their products, instead of putting up a billboard and reaching every single commuter.

For example, a garden shop puts up a billboard on the highway and reaches every car that goes by. The drivers could live in apartments where they don’t have gardens, or be visiting a friend and not live in the area – these impressions are not qualified leads for the local garden shop. If the garden shop advertises with Adwords, they can target by geography, but also, the consumers who are searching for “garden tools” or “red roses local”. Only qualified leads see the ads.

In addition to targeting local clientele, the garden shop could expand their customer base. Similar to targeting local traffic, an ad could be modified to target online customers. For example, the garden shops local ad mentions “free delivery” and “locally owned” to attract local residents. The ad settings would also restrict browsers outside certain zip code from seeing the ad. For an eCommerce store an ad eliminates the zip code restriction. The copy of the ad mentions “free shipping” and “30% Off Sale” to attract online sales. Utilizing different copy in the ads and geography settings attracts different consumers and shows different results.

A garden shop advertises during peak months in the spring and summer. The Adwords tool allows businesses to set up their own budget. A monthly advertising budget of $1000 per month from May to September can be set as the maximum spend. In the fall and winter the ads can be stopped or the budgeted can be lowered.

Clicks on the ad spend the budget, called Pay Per Click. Each click costs money. The amount spent per click is dependent on the cost of the search terms, or keywords. Keywords with the most competition cost more than those with low competition. The cost also varies per day and per hour.

Google Adwords is an effective way for businesses to target consumers. By utilizing different ad strategies and copy, they can reach their marketing goals for in store traffic or online sales.

Benefits of a WordPress Website

April 3rd, 2013

Launching a website online is a great way to share a message or to sell products and services you have to offer. When you are thinking of creating a new blog or website, using WordPress is highly recommended. WordPress is a CMS, or content management system that provides a fully-functioning blogging platform that is ideal for publishing content of any kind. WordPress has many advantages and benefits over using traditional programming to launch a website that can help to boost your site’s overall page views and the number of visitors you receive.

Content Management

WordPress provides an in-depth platform that makes it simple to manage content at all times. Using WordPress allows you to create categories and pages to help with keeping all of the content you published organized. WordPress also provides themes for free that are open-source, allowing you to fully customize them to your liking. Managing your content with WordPress is simple and can be done without editing pages and understanding how to properly code and format the website yourself. Using WordPress to manage the content on your website is a way to ensure you are properly organizing your website while formatting it to be optimized.

Coding

WordPress is coded for SEO, or search engine optimization purposes. Installing WordPress is a simple way to help with boosting your website’s ranking and visibility within search engines such as Yahoo!, Google and Bing. When you add new pages and publish content to your blog, WordPress automatically properly formats your links to increase visibility and ranking altogether. Utilizing WordPress for any type of blog is ideal if you are looking to gain exposure within search results.

Plugins

In addition to offering custom themes, WordPress also offers plugins that are beneficial and simple to install. Plugins can help to gain exposure within social media while sharing blog posts and updates instantly with followers. You can also install plugins to create slideshows and interactive widgets for your users to enjoy. Plugins help to create a more dynamic and modern website that is relevant to your visitors.

Using WordPress is ideal whether you are launching a blog or a website to represent an entire brand. Managing a website with WordPress is simple and does not require any coding or programming skills. Growing a website and an online presence with the assistance of WordPress is ideal whether you are selling products, services or simply producing useful content.

Getting Your Website Listed on Link Directories

February 11th, 2013

Getting the attention of individuals surfing the Internet is certainly not easy. It seems that everyone is in their own little world while they are on the Internet. However, if you have any hope of getting them to your website, you need to have links on other websites. In particular, you need to be able to have links to directory websites. These of course are websites that list other websites based on topics. If someone is simply looking for something that can be found on your website, they may not know the name of your site, but they can look it up on an online directory.

There are many hot online directories that you want to be a part of. A few that immediately come to mind are the following:

  • www.somuch.com
  • www.webworldindex.com
  • www.searchsite.com
  • businesseek.biz
  • www.linkpedia.net
  • www.linkcruncher.com

These are just a few of the directory websites that are very hot right now. A lot of people are visiting them, and they are helping those people to find the information they are looking for very quickly. This means that there is no more need to go searching all over the Internet to simply find out about one particular subject. They can just go to the directories and find everything they need.

You need to realize that the promotion of your website is highly important. If you do not promote your site well enough, you are going to end up with a site that does not get the business that you are hoping that it will. Therefore, if you feel that you need the assistance of a professional to help get on directory sites, you should hire one. There is no shame in admitting that you need some assistance with something like this. As a matter of fact, it would be a shame if you did not go to these individuals when you needed their help.

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