Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Simply put, Search Engine Optimization (SEO) is the process of an SEO specialist (like Perkolate) performing research on your web site and making updates to the code - based on that research - that will enable your website to be ranked on major search engines.

By making specific tactical updates to your web site, it will appear in search engine results when someone performs a search in the search bar on google or msn, for example. This will, in turn, allow more visitors to find your web site - upon a google or msn search - and learn more about your business and help establish credibility for your company and find new business.

SEO research and strategy for your web site takes into account many factors, including:

• How many key words that best describe your business are in your web site?
• How many pages are in your web site?
• How often you update your web site?
• How much HTML text is on each page?
• Are there any broken or orphaned links on your web site?
• How many links going out of your site to other web sites?
• How many links going to your web site from other sites?
• How many other companies is your company in competition with?
• How to capitalize on “niche” phrases for additional traffic?
• Optimizing your HTML META tags.

Submission to Search Engines

Upon completing the optimization, your web site is ready to be submitted to search engines and directories like google, Yahoo!, MSN, and AltaVista. The submission process enables search engines to know that your web site even exists out in the internet stratosphere.

And because your web site has now been properly optimized you will start appearing along side your competitors and sometimes above them depending on the phrase a user types into the google search bar.

If you ever wondered why you may not be getting traffic on your web site, you may consider having your web site optimized and submitted to major search engines. Contact Perkolate (in Las Vegas) for a free consultation at 702.341.0085 or visit us at www.perkolate.com.

If you’ve had web or print materials developed before, you just may have heard the terms “CMYK color” and “RGB color”, but do you really know what the difference is? While they may both define color, the two processes are very different ways of defining color.

RGB Color
Red, Green, and Blue (RGB) are additive colors. If you combine red, green and blue light (from a computer monitor) you get white light.

CMYK Color
Cyan, Magenta and Yellow (CMY) are subtractive colors, colors of printing (ink). When all of these color inks are printed on a sheet of white paper, let’s say, they absorb the light shining on the page. Because our eyes do not receive reflected light from the paper, we see black. While in theory, the additions of all three inks should product black, this isn’t quite the truth.

Color inks sometimes have impurities that prevent them from absorbing light perfectly and when they are all added together they produce a murky black rather than a “true” deep black. To obtain a true rich black, true black ink (K) is added to the printing process in order to ensure. Hence, CMYK.

PDF Proofs of Printed CMYK Materials Are Actually RGB PDFs.
If you’re developing printed materials, like business cards, and you’re provided a PDF proof of the original art file (Adobe Illustrator or Quark) for example, the PDFs are created using the CMYK color mode and when a PDF proof is created for you to review on your monitor, the color is converted to RGB.

To ensure consistent color for important corporate colors, it’s always best to define such colors with a Pantone color swatch book and to obtain a printed proof from your printer.

Hope this helps, if you have any questions, feel free to email me at michael@perkolate.com.

Michael Gazzano, President, Perkolate

Thought I’d share some websites with local Las Vegas business networking calendars and information that you might find useful:

Las Vegas Business Press - Networking Calendar

InsiderViewPoint.com - Upcoming Networking Events

The Link - Las Vegas Individual Networking Knowledge

Wanted to share this great free tool for creating greeking copy for your graphic design projects: Duck Island Greeking Machine. We always use Classical Latin for the output language, but you can choose from other greeking languages if you’re feeling bold with a client!

This tool is used for working with foreign languages or if need to convert symbols, such as ©, to ASCII for your HTML code.

Click here to start using the tool.

What is a Corporate Identity?
Developing and maintaining a professionally designed corporate identity for your company or business is a critical factor in marketing and selling your products and services. It is viewed by many marketing experts as essential to your long-term success.

Your corporate identity is the “face” or the look and feel you provide out to your markets through the logo, color scheme and fonts used in your marketing materials that identify your company or business.  And just as you would follow a business or marketing plan for your company or business, your corporate identity should, too, have a plan or blueprint. This plan is called a Style Guide.

Style Guide
A Style Guide is a document designed by a professional design company (like Perkolate) and when completed, contains your master logo, color palette, color definitions, font definitions and other relevant information that would be used to develop any print or web materials for your company.

Once you have a Style Guide in place, you would use this as a tool to ensure that any vendors you work with to develop any marketing materials for your company have these guidelines to follow in order to maintain a consistent look and feel to all of your marketing materials.

Look Professional
Maintaining a consistent look and feel with all of your marketing materials will resonate with your customers and clients and communicate professionalism and integrity.  Ideally, you should work with one company or agency that can develop and maintain your corporate identity so that they can design all of your web or print design materials in a consistent manner.

Perkolate Can Help
This is exactly what Perkolate of Las Vegas does for its Clients.  We help them look like large professional companies, even if they are just starting out. We develop their Style Guides and help execute their corporate identity that helps them compete successfully in today’s competitive marketplace.

Any questions? Let us know… fullsteam@perkolate.com or call us in Las Vegas at 702.341.0085.