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5 New Year’s Resolutions to Help Your Company Grow

Most of us set New Year’s Resolutions for ourselves… lose weight, give more to others, drink less coffee, etc. It is also important to set New Year’s Resolutions to market and grow your company or business.

In order to keep your company or business in the public’s eye and consideration set, you need to continue to market your products and services, even in a slower economy. If you don’t continue to market and promote your products and services, your competitors surely will.

Here are 5 “Resolutions” you might consider setting for your company in 2009:

• Make time for strategy and growth - Sure, we are all busy, but setting time each week - even if it’s only an hour - to plan out how to market your company in 2009 and how to grow your business is very important.
• Focus on the forest, not the tree - Many people can become overwhelmed thinking about what they would like to accomplish for their company. You should set goals for marketing your company, then the steps it will take to reach those goals. You might consider writing a marketing plan to help you plan out your ideas.
• Keep website up to date - a very low cost way to keep your customers and clients informed is to keep your website up to date. Customers and potential customers do notice if your content is out of date.
• Consider SEO for your website - Basic Search Engine Optimization can make your website visible to more potential customers when your website appears in more search engine results pages and higher in the rankings as well.
• Ensure consistency in your marketing efforts - Do your company logo and your color scheme match on all of your materials across the board? Keeping things consistent visually is extremely valuable in ensuring a company looks professional… and trustworthy. 

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