Archive for June, 2009

Perkolate Launches Las Vegas Limousines Website

Tuesday, June 30th, 2009

Perkolate is proud to announce the launch of its latest website launch for Las Vegas Limousines (www.lasvegaslimo.com).

About Las Vegas Limousines

Since 1992, Las Vegas Limousines has been a premier provider of luxury ground transportation services. With unmatched dedication to excellence, we maintain the highest standards in customer service, comfort, reliability and safety.

Las Vegas Limousines is managed under the Frias Management, LLC group of companies, which operates the largest transportation company in Nevada.

With Las Vegas Limousines, satisfaction goes beyond the chauffeur. From the reservation to the destination, our goal is to provide you an impeccable experience.

For more information, visit their new website at www.lasvegaslimo.com.

Las Vegas Trade Show Booth Design

Monday, June 29th, 2009

Perkolate has been not only working with Client to ensure a proper marketing strategy, logo, website and marketing materials for its Las Vegas clients, it has also been designing Las Vegas trade show materials including booth design for clients for years.

Here are a few examples of our tradeshow booth designs:

las vegas trade show booth designtradeshow booth design in las vegas

For ideas on how we can help you design your Las Vegas tradeshow booth materials or trade show booth materials for any show nationally or internationally, contact Perkolate at 702.341.0085.

tradeshow booth design in las vegas

What is SEM or Search Engine Marketing?

Friday, June 26th, 2009

The internet age as you’re already aware has truly arrived in Las Vegas. With millions of new users going onto the internet every year, the web has become a powerful media outlet and promotions tool for your Las Vegas business. Businesses are using online advertising in a big way and this is evidenced by the steep increase in internet marketing advertising dollars spent since the year 2002.

The rapid increase in the number of websites online has prompted the creation of search engines to help people find information easily. These search engines have started started programs like pay per click and paid advertisements on for their search results.

Search engine marketing (SEM) is a form of internet advertising used to market websites that successfully taps the never ending demand for seeking information and your company’s products and services. The various SEM methods include search engine optimization (SEO), paid placement and paid inclusion programs like google AdWords. With more than three quarters of advertisers vouching for it, SEO is still the most common form of SEM. 

To advertise online, it takes a strategy, but not the hiring of a marketing agency in particular - you just have to have the know how and the interest in starting your own online SEM marketing campaign. The text ads that are a sponsored in google listing let’s say, are visible when users perform a search epitomize search marketing campaigns. Marketers buy the rights for relevant ads and pre-chose keywords and key phrases to be placed when the users type in certain search terms. 

Marketers were initially hesitant to invest in search engine marketing.  However, that feeling has changed over the past couple of years in the business world and a majority of senior executives consider SEM a critical component in their marketing strategy. The spending on SEM programs is predicted to increase in the future years driven by rising keyword prices, advertising space demand, and the fact that small businesses are running online marketing campaigns using keywords.

OgilvyOne Worldwide, a part of Ogilvy & Mather Worldwide is coming to this field in a big way by starting a new unit dedicated to search marketing, NeoSearch@Ogilvy. Marketing teams of all businesses have a tough job on setting their budget especially when it comes to proving a return on investment. The success of search engine marketing is attributed to the fact that advertisers pay ONLY when a user clicks on an ad.

SEM is also a controversial medium, as a series of studies and reports conducted by Consumers Reports WebWatch has targeted it. The pay per click model, though efficient, is vulnerable to click through fraud. Fake clicks from anonymous sources (or competitors) that have no intention of purchasing but done so for dubious reasons increase the ad spending of business without generating sufficient revenue from sales. The big players in the SEM field, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are taking major efforts to incorporate more transparency in the search engines and to prevent such fraudulent activities in this fast growing advertising medium which is predicted to overtake traditional means of advertising like television.

Perkolate Marketing and Design of Las Vegas’ Twitter Page

Tuesday, June 23rd, 2009

Twitter Rocks!

Perkolate has recently passed the 2900 followers rank on twitter.com and is in the top 70 twitter sites in all of Las Vegas! Our twitter tweets offers links, resources and tips & tricks about marketing your business in Las Vegas, web design, website development, graphic design and business growth. Check out our twitter page at www.twitter.com/merge702.

What is twitter? For more information on what exacting twitter is, visit our sister website at MarketinginLasVegas.com and read the article on What is Twitter - Las Vegas Needs to Know!

Twitter is a part of social networking and social media and marketing. On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to college with, bascially create your own online community.

Here are some tools to help you with twitter:

Perkolate Launches iFocus Vision Center Las Vegas Website

Friday, June 19th, 2009

Perkolate is proud to announce the launch of its latest website for iFocus Vision Center of Las Vegas. In addition to the website, Perkolate created the corporate identity for iFocus, the logo, business cards, letterhead and more.

About iFocus Vision Center

Visit West Las Vegas’ newest full-service eye care office!

• Experience professional state-of-the-art treatment with the caring & friendly style of Dr. Vivienne Velasco, Optometrist

• Conveniently located at I-215 & Flamingo

• Our on-site Lab means many prescriptions can be completed the same day!

Welcoming New Patients Now!
(702) 473-5660
for appointments or questions — our staff is always glad to assist.

For more information, visit their new Perkolate-designed website at www.ifocuslasvegas.com

Las Vegas Newspapers Directory

Thursday, June 18th, 2009

I have compiled a list of Las Vegas newspapers for your reference. They could be excellent opportunities to advertise your business. Okay, here goes!

Perkolate Launches Porcello Estate Buyers Website

Tuesday, June 16th, 2009

Perkolate is proud to announce the launch of its latest website for Porcello Estate buyers. The website is a complete eCommerce website.

About Porcello Estate Buyers

Porcello Estate Buyers are purchasers and buyers of various types of jewelry, coins, watches, emeralds & precious stones, scrap gold & silver. We will be in an area near you soon and invite you to take the opportunity to visit us for a generous CASH offer. If you are looking for a place to sell estate jewelry, Porcello Estate Buyers can help.

For more information, visit their new Perkolate-designed website at www.porcelloestatebuyers.com.

Perkolate Launches Las Vegas Home Security Website

Friday, June 12th, 2009

Perkolate is proud to announce the launch of its latest website for Las Vegas Home Security Systems at www.bestlasvegashomesecuritysystems.com.

It is the fourth website that Perkolate has launched for United Alarm. 

About United Alarm Las Vegas

Call our friendly, expert security team today on 702-533-7004 and discover how our residential and commercial security systems can protect you, your family, your home and property.

Marketing Communications Strategy for Your Las Vegas Business

Wednesday, June 10th, 2009

When you start your Las Vegas business or company (or are thinking about your marketing in general) you should consider writing out a basic marketing communications strategy to help guide you along. It will help you stand out from your competition.

There are really 10 basic things to consider (questions to ask of yourself and write down answers to) when creating a simple marketing communication strategy:

  1. Understand your target market - know who they are, what they are like, what issues and problems they’re encountering and how they think and feel.
  2. Write effective marketing copy - make it personal to your potential customers and tell them how your products and services will help them solve their business problems. Create your elevator pitch carefully.
  3. Define your business needs and abilities - make sure you can deliver on the products and services your business is offering and know the resources, internal and external, required to deliver to your clients.
  4. Choose tactics to implement - you should always include the basics, business cards, brochures, a website, etc.
  5. Create a timeline of execution - create a reasonable schedule and leave ample time to execute your strategies and tactics and judge the results.
  6. Create strategic alliances - find companies or related businesses with whom you could exchange business.
  7. Define a budget - you cannot execute all of your strategies and tactics without a budget plan in place. Marketing yourself takes money.
  8. Decide how to communicate with your target - print materials, ads, online, a website, television or radio.
  9. Track your results - marketing communications can be refined and reworked by tracking and analyzing your results and adjusting future marketing communications plans accordingly.
  10. Separate your company from your competition - research your competitors and discover their weaknesses and capitalize your marketing in part around their weaknesses.

Perkolate Launches Get In Shape Las Vegas Website

Saturday, June 6th, 2009

Perkolate is proud to announce the launch of the updated website for Get In Shape Las Vegas at www.getinshapelv.com.

About Get In Shape

Founded in 2006, Get In Shape, LLC is currently managed by Jeffrey Gremore who has over 20

 years of practicing fitness and is a graduate of Professional Fitness Institute and a NSCA Certified Personal Trainer.

Get In Shape was founded in order to motivate people of all ages to achieve internal and external physical fitness through applied knowledge, science, and determination.

beyond fitness las vegas