Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Improving your Las Vegas website’s search engine ranking is crucial to your success online. If you don’t take time to learn SEO (search engine optimization) and SEM (search engine marketing) you will waste a lot of time and money building sites and blogs that no one sees in Las Vegas or beyond. SEO is how you get more viewers to your pages (traffic), and SEM is the process of combining SEO with pay per click (PPC) advertising to market your website and products. Search engine traffic means people already searching for your product or information, and therefore already interested in buying.

First determine your best topic choices and how much competition there is for each topic. If you start out trying to compete with a lot of high ranking websites, you’ll find your site gets hopelessly lost in the search engine rankings. Instead, try to find niches where there is considerable demand for the product or information, but less competition from very strong sites. That makes it much easier to to rank higher in the search engine rankings. A keyword research tool like Wordtracker is very helpful in this process.

Once you have your content, one of the best ways to get higher rankings in the search engines is with backlinks. Backlinks are links to your website or blog from other websites. The more backlinks you have, the better. Backlinks from higher ranked sites have more weight. You can manually request backlinks from other sites, but this can take a very long time to accomplish. There are products that help, such as article submitters, which submit articles you write to different article directories, providing backlinks to your site.

Another product is backlink exchanges. If you use a backlink exchange, be sure it is a legitimate one: there are many that use techniques that can get your site kicked off the search engine results pages.

Taking the time to study SEO and SEM beats months and years of trial and error. The end result is a site that ranks high, on the first page of the search engine results, and that’s worth investing in SEO education and products that streamline the process.

If you need professional assistance in improving your website’s search engine rankings, contact Perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Effective July 27, 2009, Perkolate Offices have moved to luxurious Lakeside Center located at 2620 Regatta Drive, Suite 102, Las Vegas, NV 89128.

We are excited to move to our new office which features conference rooms, a reception area, a lake view and free bagels on Fridays. Stop in our new office to say hi, you’re always welcome.

Perkolate is proud to announce the launch of its latest website for Running Las Vegas at www.runninglasvegas.com.

About Running Las Vegas

Are you a runner visiting the Las Vegas area? Looking for a scenic and unique running route? Get away from the traffic congestion and noise of the Las Vegas Strip and discover a different perspective of Las Vegas! Call Sam Palestine, a thirty-year experienced runner, for a run you won’t soon forget!

Coaching

Owner Sam Palestines’s coaching is individual while adhering to very fundamental principles: routine, consistency and the enjoyment of a steady and progressive effort. Running is no different than any other aspect of life and there are numerous considerations in designing a program. Sam’s experience will help you succeed.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Perkolate is proud to announce the launch of its latest website for Haines and Krieger of Las Vegas. 

About Haines and Krieger

Haines & Krieger possesses extensive experience representing debtors in bankruptcy matters. They have earned a reputation for thoughtful, ethical, proactive and (when necessary) aggressive work on behalf of their clients. They have a particular knack for understanding their clients’ needs, anticipating problems and developing effective and practical solutions.

Las Vegas Bankruptcy Lawyers & Attorneys for Loan Modifications, Chapter 7 and Chapter 13

George Haines and David Krieger are two of the best bankruptcy lawyers in Las Vegas. Consumer bankruptcy is what we know and pretty much all we do. So if you’re looking for information about filing bankruptcy in Las Vegas, about foreclosures, debt consolidation and all the ways to get creditors off your back, Haines & Krieger, Las Vegas bankruptcy lawyers, can help you clean your slate and get a fresh start for you and your family.

We’ll help answer all the questions for your specific situation: Is bankruptcy right for you? Can you stop foreclosure on your home? Should you file a Chapter 7 liquidation or a Chapter 13 repayment plan? How does a bankruptcy filing work and how will it impact your life in the short term and the long term? We’ll sit down with you, ask you about your situation, explain the whole process and answer all of your questions about filing bankruptcy in Las Vegas.

For more information, visit the new Perkolate-designed Haines & Krieger website at www.hainesandkrieger.com.

Perkolate of Las Vegas has been designing web sites for Las Vegas for over 10 years now and throughout that time, we have seen a lot of companies and small businesses in Las Vegas make many mistakes with their websites before we took them over.

Decided to put together a list of the Top 10 Mistakes people make on their websites in an effort to make sure you don’t do the same for your Las Vegas business or company.

Top 10 Website Mistakes for Las Vegas Websites:

1. Poor design - a professionally designed website establishes credibility and puts you on par with your competitors. Don’t try to do it yourself.
2. No contact information - so many websites don’t place their email addresses or phone numbers on their home page, big mistake.
3. Not enough text on pages - text on your website pages gets indexed by google and helps your search engine rankings, so be descriptive, at least 200 words on each page if possible.
4. Not enough pages - having more pages helps create links between pages and helps your search engine rankings as well.
5. Using a unprofessional email address - don’t use an AOL or MSN or Cox email address as the contact email address on your website. Take the time and effort to set up an email address at your website’s domain name and check it often.
6. No search engine optimization (SEO) - search engine optimization helps your organic search engine rankings tremendously. Better rankings mean more visitors, more leads.
7. Not enough links between pages - links between pages encourages visitors to look at other pages of your website and helps with search engine rankings as well.
8. Badly formatted - using different fonts, colors, photos that are different sizes in a gallery, etc. all lend themselves to looking unprofessional. Unprofessional lessens your credibility to a website visitor.
9. Not keeping copyright up to date - it’s really not good for visitors to see that your website hasn’t been updated since last year, they year before that, etc…
10. Unprofessional logo - your company’s logo is the first thing that people see on your website, so ensure it’s professionally designed.

So you have a final business card and you’re searching for a company to have your professionally designed business card? Perkolate works with many printing companies in Las Vegas and beyond. 

Perkolate has been designing eye-catching and memorable marketing collateral pieces for years. Our marketing collateral designs get noticed and help gain business and new clients.

The following are examples of marketing collateral we have designed for local Las Vegas companies including instruction booklets, brochures, catalogs, white papers, fact sheets, tri-fold brochures, trade show materials and more:

   

Las Vegas Booklet Design - AdvisorTeam

Las Vegas Marketing Collateral

Las Vegas Brochure Design

las vegas trifold brochure design

company overview design

SEO Tips For A Strong Online Presence

Search engine optimization (SEO) ranking determines the position of a website on search engines.  You need a good rank for your website to be listed higher on search engine results pages (SERPs). The higher your website ranks in the Las Vegas market, the more traffic it receives. In order to overcome online competition it is important to improve your Las Vegas website’s SEO ranking. Most people use major search engines like google, whenever they have to search for any topic, product or service and most of them only go through the first 4-5 pages of the search results. No one really has the patience to go beyond that. So if your website is listed in first two or three pages, this can be of great benefit. 

To have a high SEO ranking is in fact not that difficult as you might think it to be. It is possible to increase your website’s ranking by following a few simple tips. The most fundamental and effective tip is to have proper keyword rich content on the website. You should definitely set aside budget for Search Engine Optimization services on your website (which Perkolate does of course!). We have rich experience in SEO and also have extensive knowledge in refining optimization tasks. 

You can also modify the design of your website to make it a high - quality SEO compatible. A well written, content-rich website has more chances to be listed higher in the search engines. The next important thing is not to use any filters in your website. Search engine robots often get puzzled with the disruption produced due to active links present in the website. Robots usually tag them as broken links, which undoubtedly can produce a negative effect on your website’s ranking.

In search engine optimization, the success of a website is largely dependent on the overall SEO plan. You must ensure that the SEO strategy you enlist is well thought out and the keywords and key phrases are carefully chosen. A SEO plan developed without expertise is not at all capable of attracting traffic. So it is better to consult professionals like Perkolate before designing the plan.

One of the most important aspects is to continually keep on revising your efforts with regard to SEO. Markets, strategies and tactics change at a fast pace and accordingly your SEO must continually change as well.

More information:

• What is Search Engine Marketing (SEM)?
• The Importance of Las Vegas SEO & Search Engine Optimization
• Top Ten Search Engines - Las Vegas Search Engine Marketing Tips
• Make the Most of Las Vegas Online Marketing Efforts
• Why You Should Keep Your Las Vegas Website Up to Date
• Tips for Optimizing Your Las Vegas Website
• Free Google Tools to Help Promote Your Las Vegas Web Site