The Importance of Corporate Branding in Las Vegas
How Reliability and Consistency Build Brands in Las Vegas
In the world of corporate business and in Las Vegas, branding has never been more important to the success of products, services, and the companies that produce and provide them than it is today. Most of us remember the Canon camera catch phrase, “Image is Everything” spouted by Andre Agassi in the 90s, and in the world of corporate branding, this statement couldn’t be more true. However, image alone is not enough to create and maintain customer loyalty; it must be back up by performance.
It can take years to build a successful brand or brands. Even with nifty catch phrases, a brand must be built over time and backed up with quality products or services to maintain respectability in its niche or market segment. While a flashy professional image is enough to create a buzz, and eye-catching models or flashy pictures can plant a brand’s image in our mind for future reference, the first time a product is utilized and is found to under perform, that image is immediately destroyed. A successful corporate brand must not only walk the walk, but talk the talk with a proven and time-tested track record.
Let’s take Hilton Hotels for example, a name associated worldwide with professional service, and a high quality and reliable product. This association with the Hilton brand is not a fluke; it is due to years of providing a consistent product to millions of guests. Crisp uniforms on employees, rooms cleaned to perfection, a high degree of professionalism, and a willingness to go the extra mile for guests has made staying at a Hilton into something more than just putting your head in a bed — it is an experience.
By Hilton creating this level of expectation, it builds customer loyalty, and loyalty in turn creates return customers. These customers, because they have such expectations of quality, are therefore willing to pay a higher price for the product and/or service, and are more apt to be repeat business. They are also more likely to create further business through word of mouth regarding a product with which their expectations were exceeded or though service that when above and beyond what is typically expected.
It is through reliability and consistency that brands build a professional image. When customers come to know and expect a certain level of service or quality of product, it breeds success on both sides. In making a customer look good, it makes a company or a brand look good, which builds a stronger brand name. It therefore stands to reason that while “Image is Everything”, without maintaining consistent quality, a company or brand’s image will be nothing.
Posted By: Michael GazzanoTags: brand, Branding, business, consistency, custom, high quality, Las Vegas, professional image, services