Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Perkolate is proud to announce the launch of its latest website for Floor Care Las Vegas at www.floorcarelv.com.

About Floor Care Las Vegas

Floor Care Las Vegas maintains all types of floors but specializes in VCT (vinyl composition tile) and vinyl stripping and refinishing (waxing).  Our crews have the experience, training, and equipment to work large open spaces such as supermarkets to very small offices.  We have a variety of professional equipment for any type of job—side-by-side machines, low speed buffers, propane-powered high-speed buffers, etc.

Promoting your Las Vegas company’s products and services can be done by radio advertising, television advertising or have it printed into a brochure (much cheaper of course). However not all businesses can afford to advertise on television and radio, so printed marketing materials, especially a strong brochure, becomes the next best thing.

Brochures are simple overviews of your business and can be easily handed out, mailed, etc. A well-written and designed brochure can grab a potential customer’s attention. You can make them even more polished and professional if you choose special papers, unique sizes, special paper coatings and such, however, this will add to your printing costs.

Here are some ways to keep your Las Vegas brochure printing costs low:

1. Talk to a printer before you begin. Get quotes from high-end printing companies, online printing companies and even Kinko’s. Know what your options are and how much each option will cost.
2. Know your audience and HOW to distribute your brochures to potential leads. For example, leaving them on windshields in a parking lot may not be the most effect way of advertising; and you would be wasting brochures you paid to have printed.
3. If you are going to be printing huge quantities of your brochure (in the thousands) that you should try to find a bluk or wholesale printer to keep costs down.
4. Don’t include info that might change in the near future. For example, if you’re planning on moving your business six month from now, but you’re printing brochures you plan to use for the next year, you might consider leaving your address off.

If you operate or own a web site in Las Vegas, then you know that you have to promote both on and off the internet.  You have to incorporate both factors  to be successful with an eCommerce Las Vegas business.  I have talked several large Internet retailers and they gave me a helpful insight into their internet marketing programs.  Made perfect sense, so I thought I’d pass it along to our client.

We all know that eBay is the #1 auction market place on the internet today, correct?  Millions of dollars are spent every week on their website promotions on the internet and it continues to grow every day. I’m not going to tell you to open up a store and start selling your entire product line to Ebay buyers… that would be costly with too little profit.

What I will say is to put a few of your company’s top sellers in an auction, either fixed or auction type.  This will help you attract viewers because your product is hot and people will want to purchase it.  The key to this tactic is to place links on your auction site that direct viewers to your main corporate site which carries your entire product line.  If you do it correctly, your traffic could explode with all targeted customers.  You might not be making a ton of money with eBay items that you sell, but if you do it right the profit you make from these targeted customers will far outweigh small profit margins.  Just give it a try because there’s nothing to lose and you just might be happy with your results!

Perkolate is proud to announce the launch of its latest website for Floor Care Las Vegas, a division of Clearwater Building Maintenance, at www.floorcarelv.com.

About Floor Care Las Vegas

Floor Care Las Vegas maintains all types of floors but specializes in VCT (vinyl composition tile) and vinyl stripping and refinishing (waxing).  Our crews have the experience, training, and equipment to work large open spaces such as supermarkets to very small offices.

If you need any help with your corporate website, contact Perkolate at 702.341.0085.

If you run an eCommerce website you probably ask yourself often how many people visit your website and DON’T purchase from you. Are you confident that your site converts visitors into customers at the highest rate possible? Do you feel like you have truly tried everything possible to increase your conversion rate?

Ask yourself: Do you have a strong call to action? Have you tried different messaging with a split A-B landing pages? There are always different strategies and tactics to explore when marketing your Las Vegas website. Unless you’re 100% sure that your website has no room for improvements, then you should take some time to explore how to continue to maximize sales.

Here are some website marketing strategies you might consider:

Bait your website visitors with the right cheese

Online shoppers are increasingly more sophisticated each year. Assume that your prospects will visit several competitor websites before they make a decision to purchase. Your website needs to stand out and clearly communicate the benefit your website holds over your competitors. You might need a special nugget of “cheese” that encourages visitors to surf around your website for example, free shipping, suggested selling or a free sample offer. Decide what cheese you can use to entice visitors.

Create value-add offers

Partner up with other websites and companies with whom you can cross promote each other’s products or services. Exchange bonus offers with each other and help each other grow. You could offer a discount on each other’s services, gift cards, an inexpensive give-away, gift cards, etc.

Offer free gifts that encourage viral marketing

Think of a promotional item that your website visitors will keep in their purse, wallet or car at all times. A well thought out promotion item helps create awareness and can help in creating a viral marketing buzz. A phone card is a great example. You can brand it, people keep it in their wallet and they are design for repeated use and keep your brand in front of them several times a week.

Personalize your offers

Try to find ways to personalize your offers, make your prospects feel special, customize your offer with their name, by their city, state or country. Find a partner you could help cross-promote with personalized branded giveaways, coupons or offers.

Give away an item that is perceived as valuable

Free offers are nice, but “free” sometimes can sound a bit negative, so keep the percieved value of what you are offering a prospect high.

Here’s an example:

“Get a FREE phone card if you order by midnight.” (versus) “Receive your complimentary phone card worth 2 hours of free phone calls worldwide as our personal thank you gift for your online order today.”

With a little thought and research, you can find that perfect cheese that will help YOU convert more sales on your eCommerce website!