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Perkolate is proud to announce the launch of its latest website for McKenna Property Management of Las Vegas at www.mckennapropertymanagement.com.

About McKenna Property Management

With over 50 years of combined real estate experience at your disposal, let McKenna Property Management handle your rental and investment needs. With an unmatched passion for the real estate industry, Broker/Owner Jenni McKenna, along with her highly skilled team of agents and administrative staff, will go above and beyond to ensure a smooth transaction. Call McKenna Property Management today to set an appointment to view our rental properties or to speak with us about managing your valuable rental property.

A Basic Rundown on How to Make a Website for your Las Vegas Business

The first step to building a website is to select a hosting company. There are many hosting companies to choose from, so compare prices and packages to see which one meets your need. Find out what webmasters are saying about top hosting companies. The right hosting company is a great support. The wrong one could mean bad service and server issues.

Often hosting companies will include two or three domain names as part of their hosting package. Pick a domain name that clearly states the topic of your website. This technique is part of Search Engine Optimization (SEO). Understanding SEO before building your website saves a lot of time. SEO is a way of setting up a website that is search engine friendly, which will ultimately bring more traffic to your site.

When building your web pages, have an idea of design first. This will save time in back tracking. You can create a web page from scratch using software like Dreamweaver, or you can create a website using Microsoft FrontPage. If you don’t want to create a website from scratch, choose a hosting company that offers web builder tools. These tools usually have templates that you can modify to your needs.

Optimize your website. Again, this is a very important step in building a website. It includes choosing the right keywords that will bring visitors to your site and placing them effectively. Keywords should be placed in HTML page tags, such as titles, descriptions, and keywords. They should be a part of content titles and subtitles, and strategically placed in content. Good SEO is a lesson in itself, so make sure you understand the concept and methods clearly so you can set your site up accordingly.

It’s time to launch. The day you launch is not the day your website appears when you Google your URL. It takes time. Search engines need to index your site. This is why SEO is important. Your keywords will be the clues the search engines will use in determining the subject of your site. Webmasters can prompt search engines to visit a site by registering the URL with them. You can register to individual search engines manually or you can submit your site to a service that will register it to all the search engines. But this sometimes requires a fee. A better option is to check your hosting company and see if they have a free submission tool that registers your website to all the search engines for free.

Now it’s time to market. This again is part of SEO. You must tell people about your site and create links back to it. Various ways of doing this is to add comments to other websites with the same topic as yours and leave a signature with your link. Write on content sites and add a link back to your site. Join forums and offer helpful information and link back to your site. Also, keep your content updated so search engines continue to visit your site to re-index it.

Perkolate is proud to announce the launch of its latest website for Rebel Oil of Las Vegas at www.rebeloil.com.

About Rebel Oil

Since 1952, Rebel Oil Company has been providing excellent service and quality products at superior prices. Rebel Stores are located throughout Nevada. See our locations page for a list of stores near you. Our Convenience stores carry a wide variety of popular and name brand products. Some of our stores have full service deli’s for your convenience.

How to Market and Promote Your Website in Las Vegas

When most people think about how to promote and market their new website, the only ideas that stand out are SEO and submitting to search engines. While these are important, there are several other ways that are equally important. Only focusing on these two will result in a barely crawling visitor counter. Try some of these lesser known ideas to get an edge on competing sites.

Yahoo is an often overlooked source of promotion. Contrary to popular belief, Yahoo is not a search engine; it is a web directory. This means that editors look at each and every page sent to them instead of having a computer program do the work for them. The downfall to this system is that only the best pages are placed in the directory. So before submitting, triple check to make sure that nothing on the website is under construction or looking rough. However, if a page is chosen, the popularity boosts dramatically and nearly instantaneously.

Do not depend on the search engines or web directories to do all the work. Browse websites similar to the one you are trying to promote and post links. Talking up the website in the comment section of another page or in a chat room will likely prompt people to click. Be careful not to insult or discredit the website you are commenting on though. That is a good way to have your comment removed and make a negative first impression. First impressions are as important on the internet as they are in real life. Even if those that do click on your link do not spend too much time on your website, they at least raised the traffic a bit, and that will boost its engine placement.

Join a banner exchange program with other websites. The concept is very simple. For every two banners that you place on your site, yours is displayed once on another site. The ads that are placed on your site are usually targeted toward the type of audience you are looking to attract. Also, you get to design the banner that will display on other sites. Therefore, the effectiveness of this method depends on how attention-grabbing of a banner you create. Statistics state that humor and sparkles work the best.

In such a digital age, people often forget that websites can be promoted off line too. Posting flyers in your local libraries, coffee houses, and universities will likely get people to visit your site because the viewers may already be at a computer. Write to a magazine that correlates with the topic of your website. Even if they do not publish the address in their magazine, they may spend some time browsing it. If your website is related to your business or employment, add the address to every piece of stationary associated with it. Even though the computer generally consumes communication, the written word will not be lost.

Perkolate is proud to announce the launch of its latest Las Vegas website for Shimon & Smith, PS, Attorneys at Law in Las Vegas at www.shimonandsmith.com.

About Shimon & Smith, PC, Attorneys at Law

Shimon & Smith, PC is made up of a diverse group of practicing attorneys and support staff. Our team prides itself on providing clients with excellent service, as reflected by our Pre-Eminent Client Review Rating on Martindale.com.

Perkolate is proud to announce the launch of its latest website for Chris Saldana, Las Vegas News Anchor/Reporter for 8 News Now, Las Vegas Channel 8.

About Chris Saldaña

Chris Saldaña is an Emmy Award-winning journalist. With more than 10 years experience, he is currently employed at the CBS affiliate in Las Vegas, NV, KLAS-TV. He is an anchor/reporter at 8 News Now. Chris also keeps busy with hosting and emceeing numerous local and national events, as well as serving as a public speaker in his spare time.

Perkolate is proud to announce the launch of its latest website for Fiore Ballroom Designs of Las Vegas at www.fioreballroomdesigns.com.

About Fiore Ballroom Designs

Perkolate is proud to announce the launch of its latest website for Floor Care Las Vegas at www.floorcarelv.com.

About Floor Care Las Vegas

Floor Care Las Vegas maintains all types of floors but specializes in VCT (vinyl composition tile) and vinyl stripping and refinishing (waxing).  Our crews have the experience, training, and equipment to work large open spaces such as supermarkets to very small offices.  We have a variety of professional equipment for any type of job—side-by-side machines, low speed buffers, propane-powered high-speed buffers, etc.

Perkolate is proud to announce the launch of its latest website for Floor Care Las Vegas, a division of Clearwater Building Maintenance, at www.floorcarelv.com.

About Floor Care Las Vegas

Floor Care Las Vegas maintains all types of floors but specializes in VCT (vinyl composition tile) and vinyl stripping and refinishing (waxing).  Our crews have the experience, training, and equipment to work large open spaces such as supermarkets to very small offices.

If you need any help with your corporate website, contact Perkolate at 702.341.0085.

Perkolate is proud to announce the launch of its latest website redesign for Auto Insurance America at www.autoinsuranceamerica.com. Perkolate art directed the website’s new design, provided Spanish translation services, and worked on sections of the backend that manages the bill payment functionality.

About Auto Insurance America

Auto Insurance America is one of the nation’s largest independent insurance agencies, and has been providing common sense insurance to the Southwest region for over 35 years.

For more information on how Perkolate could help with your company’s website, email us at fullsteam@perkolate.com.