Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

1. Equal Playing Field 

The Internet provides equal access to all visitors and users, whether you are a small business, medium business a huge corporation. If your website is professional looking and written well, you can compete with larger companies just based on appearance alone. All your company’s information available 24×7!

2. Improve Customer Service 

Your website is a great place to publish Frequently Asked Questions, details on your products and services, contact information, and maps/driving directions. Saves answering phone calls on your part.

3. Low Cost Advertising 

Compared to the cost of direct mail campaigns, newspaper ads, or radio and tv spots, the cost of a web site is far less of a budget hog. A Web site is easier, cheaper and quicker to update than a catalog, brochure or trifold and there are no costs for printing and mailing!

4. Generate Leads

By having a well written and designed website, potential clients can have many of their initial questions answered before calling.  Give visitors various options on how they can contact you; via email, telephone, an online form, over IM, cell phone, etc. People like to communicate in different ways.  This will increase your chance at a lead contacting you!

5. Your Competitors Already Have One 

This is an important one! There are thousands of business websites online in Las Vegas, and a few are absolutely competitors of your business.  They’re online already and they know the importance of having an online presence. You always want to be ahead of the technology curve… if you don’t, your competitor will.

Let’s say company has some of the best products in the marketplace. Their products are cheaper than their competitors, and in terms of functionalities offered, they seem to be the best products on the market. Yet, when it comes to sales, the product is lagging far behind. What could be the reason? 

To the naked eye, you may not be able to think of any logical reasons, as everything just seems to be going fine with their product. As a result, you could possibly attribute it to luck… or the lack of it!

Think about it – Something must have gone wrong somewhere. Possibly, the company did not brand itself well, or rather, brand their products well. Whichever way you look at it, branding is an activity that companies cannot look at compromising at any juncture.

So what is branding?

For most people, branding is all about the name of the company. For some others, it really starts with the name of the company and then goes on to other aspects like the Mission, Vision and other things. 

In essence, the name and the tag line with the name should be good enough to catapult the image of your company. A classic example in this case is Nike. See how “Just Do It” was so wildly popular!

Importance of Branding

The significance of Branding cannot be emphasized enough, and definitely is not something that could be discussed in a matter of few pages, or few words. The value of branding to a company is immense, and to say that it is invaluable for a company is definitely no exaggeration.

Of course, branding helps improve the acceptability of the company with it’s target customers. Suddenly, people start recognizing your company by something they could associate you with. For example, people recognized Nike as the “Just Do It” company. There’s no reason you could not create a similar situation with branding your Las Vegas company or business. 

Branding Increases profits

The latest Forrester study reveals that companies who had invested their time in a good branding activity ended up seeing 10-20% more profits than their competitors who did not spend as much time or budget on branding. It clearly is a domino effect. Good branding means a lot of people recognizing and accepting your product.

Branding can directly or indirectly also affect the psyche of your employees. For example, if your company has a catch line, “Customer First, You Next” transpired on to all your employees, you would find your employees living by this catch line for a lot of time. 

The point discussed before is good enough to suggest that the aspect of increased customer satisfaction is not a mirage at all with branding. Most good companies would tend to orient their brand strategy around branding. The belief that increased customer satisfaction would help companies ring in good sales numbers quarter-after-quarter, year-after-year, allows people to think positively about branding.

Summary

As an activity, the importance of branding can never be undermined. Just a company who has benefited tremendously by focusing on this simple fact. And go ask a company who did not wish to think about branding their company or business at all. The difference would be clear as day.

Contact Perkolate about Las Vegas Branding solutions.

Designing a website can sometimes seem like an overwhelming task. Choosing an experience Las Vegas Website Design company like Perkolate can eliminate much of the confusion. There are specific factors, however, you need to be aware of as a Las Vegas business owner, that you should include in your website when planning it out, even before you have a professional design it.

Top 10 Things You Must Include in Your Las Vegas Website:

• Simplicity - this is key.  Keep the page structure as simple and easy to understand and navigate as possible. People don’t like to get confused or lost on a website. They don’t like to read too much copy on the pages as well.
• Consistent Logo - seems like it would be obvious but some people put a text styling to their company name on their website, while their business cards have another. Logos help build your brand and have equity in them when used across all of your marketing materials.
• Well Written Copy - Think about what you are writing for your website pages, keep it simple and include bullet points. Keep about 200 words or more on the main pages (google likes this). Write your copy from a potential customer’s perspective and tell them not only what you offer, but WHY they need to choose your company or business and how it will help them solve problems.
• Complete Contact Information - You should include all methods of contacting you, including telephone, fax, physical address, email and a form on your website if possible. Different people prefer different ways of contacting you, so give all the options available.
• Up-To-Date Information - Nobody wants to visit your website if it’s out of date, so when planning, think of ways to keep the information fresh and updated, including the copyright year in your footer. Search engines like this, too!
• About Us Page - Visitors will read it. Write a few paragraphs as to the company’s experience, how long it has served the Las Vegas community and what makes your company stand out.
• Management Information - Visitors will often review the management information of the company, even if it is a small company. Post your employees experience, education and credentials.
• Tailor Your Website Design for Your Audience - Make sure the design speaks to your target market and customer.
• Complete Information on Products & Services - Complete product and services information can also save a lot of phone calls and inquiries.
• Samples of Work/Portfolio - Find some way of illustrating the products and services you offer and provide samples, list customers, add testimonials.

If you are a law firm, legal firm, or attorney in Las Vegas and you are looking for marketing and branding advice and tips, Perkolate has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or how to do-it-yourself.

First, you should analyze your current marketing efforts. Here are questions to ask yourself:

• Do you currently have a marketing plan and marketing strategy in place?
• Do you have professional marketing materials developed?
  • Professional logo consistently used across all of your marketing materials?
  • A professional website to reach the Las Vegas market that includes a Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy?
  • A brochure that includes an overview of your services and is written in a way to persuade potential clients to take the next step of contacting you for a consultation?
  • Professional business cards, letterhead, envelopes and labels.
  • A professionally designed Powerpoint template for presentation purposes.
• Why do you stand out above your local competition or national competition?
• What are your current branding efforts? How do you enforce the consistency of your branding?
• Do you currently run radio, television or print ads?
• Do you currently belong to legal associations, networking groups or have any affiliations?
• Have you considered marketing to targeted vertical markets (i.e. senior citizens, accident victims, hispanics?)
• What is your messaging platform and does it effectively speak to what your potential clients want to hear? Will it help them solve their problems?
• Do you currently advertise on the internet, on websites, or on search engines? 
• Have you considered direct mail?
• Do you have a PR plan in place?
• What is your budget to market and brand your law firm or legal office?

As a business owner or company owner in Las Vegas, you should consider attending some Las Vegas business networking groups. The principle of joining a networking group is to find business leads through creating relationships with fellow business people in town. Really, the more you put into your business networking group, the more visibility, and the more visibility, the more chance you have at exposing your company’s products and services to your fellow members.

A good networking group shouldn’t be too costly to join, should have plenty of members, and should have members that are aligned with what your business offers but not as a direct competitor. For example, if you are a real estate agent, you should find a group that has a property inspector, a loan officer, a landscaper, etc.

Here is a list of some of the major Las Vegas business networking groups here in town:

• LeTip International
• BNI Las Vegas
• Las Vegas Chamber of Commerce
• Las Vegas Asian Chamber of Commerce
• Association of General Contractors
• Nevada Development Authority
• American Marketing Association Las Vegas
• The Savage Network
• Net Party Las Vegas
• The LINK Las Vegas
• NetworkinVegas.com
• The Social Register of Las Vegas
• Las Vegas’ Largest Mixer
• Lambda Online
• Las Vegas Latin Chamber of Commerce
• Vegas Young Professionals

In this tough economy, you have to make the most of your marketing budget and time. We’ve developed some of the more effective marketing and strategies that have worked for us and can work for you as well, so we thought we’d share them with you in an effort to help you grow your business.

Top 10 Marketing Strategies and Tactics:

1. Stand out from your competition. Create a unique corporate identity, define how you stand out from others and write effective calls-to-action in your copy. 
2. Create relationships with your customers. People like personalized service, after all, we are doing business with PEOPLE and not companies when all is said and done.
3. Have a simple, effective and easy to use website and have it optimized for search engines.  It makes you look successful and will get you traffic that can convert to leads and new business.
4. Collect email addresses. Both on your website and offline by collecting business cards, get those emails into a spreadsheet and when you’re ready, you can start using them in email marketing efforts.
5. Join local business networking or social groups.  Getting yourself out into the Las Vegas community and meeting people creates relationships and when people know you and what you do for work, they will recommend you and your company.
6. Speak about what you do. Getting speaking gigs and talking to people about what you do illustrates your expertise and gets you and your company out into the public eye.
7. Write and publish press releases. Get any news about your business happenings out to the public, can be done both online and offline.
8. Have professional marketing materials. Includes logo, business cards, website, flyers, brochures, case studies and testimonials.
9. Online Advertising. Includes SEO, Social Networking, Paid Inclusion programs and more.
10. Blog it! Create a blog for your website and write about what you do, become a recognized expert.

Starting a Las Vegas business is most certainly a big undertaking, ripe with a ton of research and due diligence. One of the core strategies to take in starting a businesses is to make sure you have a marketing plan for your new Las Vegas business.

Creating a marketing plan can be done through a variety of different options. If you’re budget sensitive, you can attempt to write one yourself.  If you really have the time to think about it, strategize and research, you should have no problem putting together a basic marketing plan or marketing communications plan.

Here are some articles on how to write a basic marketing plan for your Las Vegas company or business:

• What to Include When Writing a Marketing Plan
• How to Write a Marketing Plan
• Outline of a Basic Marketing Plan

Perkolate is proud to announce the launch of its sister website, MarketinInLasVegas.com. MarketingInLasVegas.com was launched in order to provide resources, articles, tips and trick in marketing your new or existing company or business here in Las Vegas, Nevada.

Perkolate President and CEO, Michael Gazzano, blogs weekly and offers marketing insights, community information, and business networking advice to help you grow your business.

Visit MarketinginLasVegas.com today!

If you’re a new company or established business here in Las Vegas, there is always room to evaluate if you have the proper marketing materials to promote and marketing your products and services.  We’ve compiled a list in order of importance as to the Top 10 marketing materials and marketing collateral you should have to help sell your company’s products and services.

Top 10 Marketing Materials You Should Have:

1. A Professional Logo - having a memorable and professional logo is essential.  A logo describes your entire business, your level of professionalism and your tone all with one icon.
    
2. Business Cards - seems like a no-brainer, but it is very important to have a professionally designed business card. Having a slick business card helps lend credibility to your business and can help you stand out from your competition.
    
3. Website - what is one of the first things people look at when reviewing your business card - yep, a website.  People will look your website up as well, so don’t have a “coming soon” page up if your website address is on your business cards, have at least a brochure-style website live.
    
4. A Professional Email Address - Las Vegas is notorious for business owners and companies that have business cards with their own website, yet still use a cox, aol, or yahoo email address.  This looks really unprofessional and hurts your credibility.  Perkolate can help you set up your email accounts through your website.
    
5. Stationery - should match your business card.  This gives your communication materials a consistent look and feel and makes your business or company (and you) look professional.
    
6. Envelopes/Labels - should match your stationery and business card and should also be designed professionally.
    
7. Brochure or Flyer - depending on what your company offers, you should have some sort of marketing print piece, like a brochure or one-page flyer, that describes your products and services, tells people why your company stands out, and has a clear call-to-action.
    
8. Use a Local Las Vegas Telephone Number - sure, Las Vegas is a “transient” town, but trying to do business with people in town that have any area code other than 702 (when they are based in Las Vegas) is very eyebrow-raising.  If you’re doing business in town, get a 702 number!
    
9. Template Copy Written About Your Company - take the time to write out a 100, 50 and 25-word description about your company.  This will come in handy down the line and really make you think about what it is your company does and what it sells.  You should also write a bio on your self and the key people in your company as well.
    
10. Email Newsletters - this one is very costeffective. Put all of those emails in your address book to good use. We can design email newsletters for you and set it up with a third-party service so that you can send them out yourself.  Timely and easy to do yourself!

Your company logo is perhaps the most important marketing tool you can have for your local Las Vegas business or company. A logo is a visual representation of your entire company, your products and services, the tone of your marketing communications efforts. It is truly the first communication you have with a potential client, so you should consult with a professional graphic designer in Las Vegas to ensure that your logo is doing all it can in marketing your business.

A professional designer should consult with you on the mission of your company, your products and services, your target audience, the colors and fonts that would communicate most effectively with your audience. A professional graphic design company will also evaluate your competition’s logos to determine how your logo can stand out.

If you haven’t revisited the design of your logo, perhaps now is a good time.  Your logo should be professionally designed and it should be consistent on all of your marketing materials - your business cards, envelopes, letterhead, brochures, signage, etc. Consistency is key in branding a new or existing small company or business, especially here in Las Vegas.

For a professional logo evaluation, please contact Perkolate at fullsteam@perkolate.com, visit our website at www.perkolate.com or call us at 702.341.0085. We would be happy to help you stand out from your competition.