Archive for the ‘Social Media’ Category

How to Use Facebook for Marketing and Advertising in Las Vegas

Friday, June 11th, 2010

Facebook currently has more than 400 million active users all over the world, making this social network platform an extremely useful instrument for effective marketing and advertising for your Las Vegas business. Facebook allows you to create an advertisement that will be placed on the margin of a page.

You will be able to create or increase consumer demand for your product through Facebook advertisements; you can also attach social actions to your ads and make it more relevant to the Facebook users, and you can target Las Vegas Facebook users. Facebook allows you to choose your target group, including their location and age, thus maximizing the opportunity of bringing in new customers and revenues. You can create your Facebook ads easily by creating or uploading pictures and put on text-based information that will intrigue your potential customers. You can also advertise your website by creating a Page on Facebook to draw in fans. Finally, Facebook enables you to track the progress of your marketing with real-time reporting. The simple bar charts will help you compare what gender and what age group of Facebook users pay the most attention to your ads. After you understand who are clicking on your ads, you can then modify them to maximize the efficiency in drawing in new customers.

Here are some to enhance the effectiveness of your ads on Facebook:

  1. Use an enticing and relevant photo that will attract Facebook users to click on your ad. Most Internet users are numb towards advertisements so it is extremely important for you to use the visual element to attract their attention.
  2. Write a clear and concise message. Again, most Facebook users will not spend more than 30 seconds reading an ad. Make your tag line direct and relevant to accommodate to their short attention span.
  3. Utilize other Facebook features such as Page, Application, Group, and Event. This will allow you to increase the visibility of your website and they do not cost you extra money.
  4. Narrow down your target audience. As you are relying on Facebook to connect with potential customers directly, you have to make sure that your ads pertain to their interests and offer them service or products that they may need.

Creating a Facebook advertisement is very easy. You simply have to go on to Facebook and click on the “Try Facebook Ads” on the right margin. You will then enter into a step-by-step guide that will provide you assistance along the way until you create your very first ad.

Perkolate Launches Ford Law Firm Website

Thursday, January 7th, 2010

Perkolate is proud to announce the launch of its latest website for Ford Law Firm website at www.fordfamilylaw.com.

About the Ford Law Firm

The Ford Law Firm is a specialty family law firm dedicated entirely to the practice of family law and domestic partnerships in Alameda County, the East Bay and Oakland, California. The firm’s lawyers are experts in all types of family law matters, including divorce, child custody, child support, spousal support, paternity, stepparent adoption and complex property division.

Ford Law Firm Social Media & Social Marketing

Perkolate also set up social media accounts for the Ford Law Firm at twitter and LinkedIn:

5 Tips to Safe Social Networking - by Cynthia Bazin

Sunday, August 2nd, 2009

5 Tips to Safe Social Networking

Do you have a MySpace, Facebook or other Social Networking page? What a great way to get and stay connected with family and friends! When used carefully, they can be a lot of fun and you can keep up to the minute on your family and friends as well as meet new people. But without taking the appropriate safety measures, it could lead to embarrassment, identity theft or potential harassment from unsavory people.

Here are 5 Tips to Safe Social Networking!

Privacy Settings:
Different Social Networking websites have various privacy settings. If you are developing a page or are already doing Social Networking, go to the settings portion of the website and put in strict privacy settings for your page. If possible, set the settings so that only the people “friends” you invite onto your page can see what you post.

Content on Your Page:
Think before you post! You should have it in the back of your mind that whatever you post on your page, you are comfortable for anyone to see, such as your family, friends or your employer. Know that pictures and comments made by you can be forwarded to others.

Your Connections:
Once you sign up for a Social Networking site, you’ll be amazed at the number of people that will want to be part of your network. Don’t automatically accept everyone to be part of your page. Be choosy of who you allow to be part of your network.

Your Personal Information:
Remember that most people are good, but there are a lot of people out there that can do you harm. When posting your profile on a Social Networking site, be sure not to include too much personal information about yourself or your family. Don’t post your full date of birth on a website. Be sure not to post your home address or exact locations of where you will be for everyone to see.

Number of Connections:
You’ll notice that some people will have hundreds, sometimes thousands of connections. It’s hard to imagine that those individuals that have that many connections really know all those people. In order to better control your site and who sees the content of it, remember that quality is better than quantity.

With Social Networking becoming so popular, it is definitely one of the best and most fun ways to keep connected with friends and family. Just remember to always think before you post and protect yourself in this sometimes crazy world we live in :)

‘Love your life and live it to the fullest. Just do it with your EYES WIDE OPEN. Know that I am keeping my eye out for you.’ - Cynthia

Cynthia Bazin is a licensed Private Investigator and Security Consultant in the State of Nevada. Please contact her today for your next speaking engagement or any training needs on Safety & Security. She can also take care of all your investigative needs. She will ensure you have all the tools you need to keep you safe! For more information, visit her website at www.thebazingroup.com.