Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Perkolate is proud to announce the launch of it’s latest website for Spaces Southwest Interior Design at www.spacessouthwest.com. In addition to the design, Perkolate installed a blog and a complex flash photo gallery.

About Spaces Southwest

Principal Tara Dudley is recognized throughout the design community for her unique and simplistic design approach blending stylized traditional pieces with contemporary elements, textural objects and calming color pallets.

Spaces Southwest understands the importance of emphasizing architectural space as a whole, both inside and out, and will present ideal solutions for space plans and room relationships.

Perkolate is proud to announce the launch of its latest website for Frias Transportation Management of Las Vegas at www.friastaxi.com.

About Frias Transportation Management

Frias Transportation Management is Nevada’s largest transportation company. Frias Holding Company includes five cab companies with a fleet of nearly 1000 cars and Las Vegas Limousines that serves Las Vegas and greater southern Nevada and surrounding southwestern states.

Perkolate is proud to announce the launch of its latest website for Ford Law Firm website at www.fordfamilylaw.com.

About the Ford Law Firm

The Ford Law Firm is a specialty family law firm dedicated entirely to the practice of family law and domestic partnerships in Alameda County, the East Bay and Oakland, California. The firm’s lawyers are experts in all types of family law matters, including divorce, child custody, child support, spousal support, paternity, stepparent adoption and complex property division.

Ford Law Firm Social Media & Social Marketing

Perkolate also set up social media accounts for the Ford Law Firm at twitter and LinkedIn:

• http://twitter.com/eastbaydivorce
• http://www.linkedin.com/pub/shane-r-ford/6/a58/813

Perkolate Marketing and Design of Las Vegas is proud to announce the launch of its latest website for Sevens and Above at www.sevensandabove.com.

About Sevens and Above

Sevens and Above, provided by ONGS Capital LLC, is an online dating service designed to help adults find successful relationships. With over twenty years of relationship experience, at A Great Date, the commitment is to provide the tools that will help you find the person with whom you can have a great date, maybe more!

You may have heard of the term “PCI compliant” but if you are process credit cards and take payments with your Las Vegas website, you definitely know what it is.  PCI (Payment Card Industry) compliance was created by major credit card issuers to create standards that protect personal information and keep credit card transactions secure and it involves several factors that need to be kept compliant. If you fail to meet the PCI compliance standards, you could face fines or lose your credit card processing abilities for your business.

As an overview, the basic requirements for PCI compliance are:

• Build and Maintain a Network that is secure
• Protection of stored cardholder data
• Maintain a vulnerability management program
• Strong control measures for cardholder data
• Monitor and test network frequently
• Keep an Information Security Policy

Here are some in-depth helpful links to articles to help you understand all of the details of PCI compliance:

• PCI Compliance Guide, PCI Data Security Standards - pcicomplianceguide.org
• Payment Card Industry Data Security Standard - Requirements and History - wikipedia.org
• What is PCI Compliance? - A Resource Guide for New & Established Businesses - whatiscompliance.com
• What is PCI compliance? - Developer Tutorials’ Forum
• PCI compliance: Don’t become another headline - zdnet.com
• PCI DSS: 5 Guidelines for Gaining PCI Compliance - pcicomplianceguide.org
• PCI Compliance Levels - Determining Your PCI DSS Level - elementps.com
• PCI SSC New Self-Assessment Questionnaire (SAQ) Summary - pcisecuritystandards.org
• HackerGuardian PCI Compliance Wizard/PCI Self Assessment Questionnaire - hackerguardian.com

Perkolate is proud to announce the launch of its latest website for VegasBestExtensions.com. Perkolate designed the logo, website and extensive flash gallery.

About VegasBestExtensions.com

Safe, Natural looking, Reusable, Remy, Non-chemical, Non-glue, Gorgeous Human Hair Extensions! Vegas Best Extensions services are available in Las Vegas and Los Angeles hair salons. Whether you are looking for fun and excitement, or a full head of long beautiful hair; your dream is a reality with Vegas Best Extensions.

Vegas Best Extensions, Inc. was founded by Paul Juma, a professional stylist, master colorist, and well respected hair extensions artist. Paul is certified by American Board of Certified Hair colorists (ABCH).

For more information about Perkolate contact us at 702.341.0085 or visit our website at www.perkolate.com.

Perkolate is proud to announce the launch of its latest website for Architectural Materials, Inc. dba AMI Hospitality of Las Vegas at www.hospitalityproject.net. 

About Architectural Materials, Inc.

Architectural Materials, Inc., dba AMI Hospitality, Inc., manufactures, supplies and installs interior products for the hospitality, government, healthcare and sports and entertainment markets.

We are a turnkey provider and we do not use middlemen. Your projects start in estimating with a full staff for cost estimates, then progress to our design and engineering staffs. Our experienced project managers then handle the entire progression of your project and this is included into our material costs.

Perkolate is proud to announce the launch of its latest website and blog for Priority One Commercial Real Estate Brokerage of Las Vegas at www.priorityonecommercial.com.

About Priority One Commercial

Priority One Commercial is a Real Estate Brokerage Firm specializing in commercial leasing and sales. Since 1993, Priority One Commercial manages commercial office, industrial, land and retail properties.

Priority One Commercial provides commercial property management services to clients throughout the Las Vegas and Henderson metropolitan area. Our primary goal is to work with our clients to maximize their cash flow and establish stabilized property values. by creating customer specific marketing strategies through personalized service, Priority One Commercial matches the right client to the right property.

Web 3.0 is the future of the WWW as we know it. It will be the stuff of dreams and super future movies. It will enhance browsing so that you don’t have to make separate inquiries when figuring out several things. For example, you want to go miniature golfing, see the best movie out right now and eat at taco bell afterwards. Normally, you would have to open up a search engine, find mini golf range, search for movie theaters, go to another site to read about the movies, and then do yet another search to find the taco bell. So, what if you could just type something like “city name, mini golf, best movie, closest taco bell” , then just sit back and wait while the internet does it all for you? That is the dream and vision of Web 3.0

In a constantly evolving world of web design, graphic design, C++ and all those other design languages that most just have heard whispers of, what does this mean? It means even more evolution, more opportunity. More leeway for creative genius. In the current world of Web 2.0, a designer can make a stamp. He or she can make graphics, blogs, and make his or her presence known upon the internet. That is where 2.0 stops. 2.0 is designed for people to talk to one another. Everything panders to this desire to “stay connected” . Our cellphones, PDA’s, laptops, home PC’s. Web 3.0 takes it up a notch. Bordering on AI technology, the machines can speak to one another. Through keywords, through designs, the web page will evolve into something that allows the computer to see a web page as we do. As such, a designer, and those that want a design, must be able to speak this lingo.

The average computer user today tends use their computer to play a few games, check their email and watch a TV show. A portion of our population has not begun to tap into the full potential of the internet. As such, when they want a web page made for their businesses, they seek out a professional. In the age of 2.0, nearly anyone can publish a web site. Point and click technology makes it all simplistic, a dream. But in 3.0 if you cannot make the web page speak to the other pages, well it is lost in the sea of information that is the world of online. It is always best to hire those that understand this all, lest you be lost in the anonymity of the Web.