Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Perkolate is proud to announce the launch of its latest website redesign for Auto Insurance America at www.autoinsuranceamerica.com. Perkolate art directed the website’s new design, provided Spanish translation services, and worked on sections of the backend that manages the bill payment functionality.

About Auto Insurance America

Auto Insurance America is one of the nation’s largest independent insurance agencies, and has been providing common sense insurance to the Southwest region for over 35 years.

For more information on how Perkolate could help with your company’s website, email us at fullsteam@perkolate.com.

Perkolate is proud to announce the launch of it’s latest website for International Specialized Mining Services, Inc. (ISMS). Perkolate designed the ISMS logo, business cards, letterhead, envelopes and designed and built their new website at www.ismsmining.com.

About ISMS

Established in 2007, ISMS has successfully recruited and built a dedicated core team of mining experts from around the world.  Diversified in expertise, the executive group represents an excellent cross section of mine engineering, operations, and management capabilities.

For more information about how Perkolate can help you with your Las Vegas branding, corporate identity and web design and graphic design needs, call us at 702.341.0085.

Perkolate is proud to announce the launch of its latest website for Floor Restore of Las Vegas. Perkolate designed Floor Restore’s logo, trifold brochure, website and branding.

About Floor Restore

Floor Restore LLC is a company that was created to provide a quality Franchise program at a price most can afford. We are a family business interested in assisting people to get back to work in these trying times. We started our business months before the construction crash in Las Vegas. Due to the downturn, we were forced to make some hard decisions. Either close the doors and waste our hard work or find a way to capture a consistent market. We discovered a model for business that caused us to grow consistently through the downturn and become the 2nd largest Flooring contractor in the Vegas Valley within one year.

When preparing to build a website, there are specific aspects which you need to have prepared for the construction of your site before actually beginning the scripting or site building process. This article will help you prepare for everything you need to begin creating a successful internet website.

Some of the general things which you should prepare before constructing a website and why are as the following;

Website Logos And Banners – If you are running a business or a website, you want to have a logo or banner for your website which gives viewers a general idea of the name of your website along with possibly a small quote of what your service offers. A logo may also be a trademark which identifies your website or business from others, this way when someone thinks of the service they will remember your logo thus go to your website.

Have A Color Scheme In Mind Use This Scheme In All Content And Images – When planning a website you want to previously decide color schemes of your website before building it. This way when you make images, content, and banners you will know how to design your text and images to match your website scheme.

Consider Stock Photography – When using images on your website you want to make sure that anything you are planning to use you have proper rights to be posting or altering. There are many websites online which offer stock images for small amounts such as 1$ a piece. Just be careful where you look for your photography to be sure that the copy rights are not false.

Previously Written Content And Business Information – If you know exactly what your website will be about consider writing content for your site before actually building your site this way your site will be ready to publish to the public right away. Some examples of things you should have pre-written before making a website are business introductions, terms and conditions, a few educational articles in relation to your business, what your business cannot offer, along with customer privacy policies.

Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Perkolate is proud to announce the launch of it’s latest website for Spaces Southwest Interior Design at www.spacessouthwest.com. In addition to the design, Perkolate installed a blog and a complex flash photo gallery.

About Spaces Southwest

Principal Tara Dudley is recognized throughout the design community for her unique and simplistic design approach blending stylized traditional pieces with contemporary elements, textural objects and calming color pallets.

Spaces Southwest understands the importance of emphasizing architectural space as a whole, both inside and out, and will present ideal solutions for space plans and room relationships.

Perkolate is proud to announce the launch of its latest website for Frias Transportation Management of Las Vegas at www.friastaxi.com.

About Frias Transportation Management

Frias Transportation Management is Nevada’s largest transportation company. Frias Holding Company includes five cab companies with a fleet of nearly 1000 cars and Las Vegas Limousines that serves Las Vegas and greater southern Nevada and surrounding southwestern states.

Perkolate is proud to announce the launch of its latest website for Ford Law Firm website at www.fordfamilylaw.com.

About the Ford Law Firm

The Ford Law Firm is a specialty family law firm dedicated entirely to the practice of family law and domestic partnerships in Alameda County, the East Bay and Oakland, California. The firm’s lawyers are experts in all types of family law matters, including divorce, child custody, child support, spousal support, paternity, stepparent adoption and complex property division.

Ford Law Firm Social Media & Social Marketing

Perkolate also set up social media accounts for the Ford Law Firm at twitter and LinkedIn:

• http://twitter.com/eastbaydivorce
• http://www.linkedin.com/pub/shane-r-ford/6/a58/813

Perkolate Marketing and Design of Las Vegas is proud to announce the launch of its latest website for Sevens and Above at www.sevensandabove.com.

About Sevens and Above

Sevens and Above, provided by ONGS Capital LLC, is an online dating service designed to help adults find successful relationships. With over twenty years of relationship experience, at A Great Date, the commitment is to provide the tools that will help you find the person with whom you can have a great date, maybe more!

You may have heard of the term “PCI compliant” but if you are process credit cards and take payments with your Las Vegas website, you definitely know what it is.  PCI (Payment Card Industry) compliance was created by major credit card issuers to create standards that protect personal information and keep credit card transactions secure and it involves several factors that need to be kept compliant. If you fail to meet the PCI compliance standards, you could face fines or lose your credit card processing abilities for your business.

As an overview, the basic requirements for PCI compliance are:

• Build and Maintain a Network that is secure
• Protection of stored cardholder data
• Maintain a vulnerability management program
• Strong control measures for cardholder data
• Monitor and test network frequently
• Keep an Information Security Policy

Here are some in-depth helpful links to articles to help you understand all of the details of PCI compliance:

• PCI Compliance Guide, PCI Data Security Standards - pcicomplianceguide.org
• Payment Card Industry Data Security Standard - Requirements and History - wikipedia.org
• What is PCI Compliance? - A Resource Guide for New & Established Businesses - whatiscompliance.com
• What is PCI compliance? - Developer Tutorials’ Forum
• PCI compliance: Don’t become another headline - zdnet.com
• PCI DSS: 5 Guidelines for Gaining PCI Compliance - pcicomplianceguide.org
• PCI Compliance Levels - Determining Your PCI DSS Level - elementps.com
• PCI SSC New Self-Assessment Questionnaire (SAQ) Summary - pcisecuritystandards.org
• HackerGuardian PCI Compliance Wizard/PCI Self Assessment Questionnaire - hackerguardian.com