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Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

The internet age as you’re already aware has truly arrived in Las Vegas. With millions of new users going onto the internet every year, the web has become a powerful media outlet and promotions tool for your Las Vegas business. Businesses are using online advertising in a big way and this is evidenced by the steep increase in internet marketing advertising dollars spent since the year 2002.

The rapid increase in the number of websites online has prompted the creation of search engines to help people find information easily. These search engines have started started programs like pay per click and paid advertisements on for their search results.

Search engine marketing (SEM) is a form of internet advertising used to market websites that successfully taps the never ending demand for seeking information and your company’s products and services. The various SEM methods include search engine optimization (SEO), paid placement and paid inclusion programs like google AdWords. With more than three quarters of advertisers vouching for it, SEO is still the most common form of SEM. 

To advertise online, it takes a strategy, but not the hiring of a marketing agency in particular - you just have to have the know how and the interest in starting your own online SEM marketing campaign. The text ads that are a sponsored in google listing let’s say, are visible when users perform a search epitomize search marketing campaigns. Marketers buy the rights for relevant ads and pre-chose keywords and key phrases to be placed when the users type in certain search terms. 

Marketers were initially hesitant to invest in search engine marketing.  However, that feeling has changed over the past couple of years in the business world and a majority of senior executives consider SEM a critical component in their marketing strategy. The spending on SEM programs is predicted to increase in the future years driven by rising keyword prices, advertising space demand, and the fact that small businesses are running online marketing campaigns using keywords.

OgilvyOne Worldwide, a part of Ogilvy & Mather Worldwide is coming to this field in a big way by starting a new unit dedicated to search marketing, NeoSearch@Ogilvy. Marketing teams of all businesses have a tough job on setting their budget especially when it comes to proving a return on investment. The success of search engine marketing is attributed to the fact that advertisers pay ONLY when a user clicks on an ad.

SEM is also a controversial medium, as a series of studies and reports conducted by Consumers Reports WebWatch has targeted it. The pay per click model, though efficient, is vulnerable to click through fraud. Fake clicks from anonymous sources (or competitors) that have no intention of purchasing but done so for dubious reasons increase the ad spending of business without generating sufficient revenue from sales. The big players in the SEM field, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are taking major efforts to incorporate more transparency in the search engines and to prevent such fraudulent activities in this fast growing advertising medium which is predicted to overtake traditional means of advertising like television.

Just what is online advertising and how can I utilize Google AdWords to increase traffic to my website?

Years ago, advertising was primarily print media - that all changed in the late 1990’s. With the new Millennium, online advertising and marketing went on to quickly become and exploding new marketing venue. New websites are being launched every minute and existing websites are revamping their advertising models – all in an effort to accommodate online advertising in a huge way.

One of the biggest complaints of business owners - with more traditional forms of advertising - was that in the real world, it was getting next to impossible to actually generate some kind of revenues from their advertising efforts. A lot of companies actually spent millions of dollars on more traditional forms of advertising, yet could not get their efforts to translate into sales.

Online advertising, especially pay-per-click online marketing campaigns, made it possible for companies to realize they could regain a good ROI on their marketing dollars spent. With the concept of paying for an ad only when someone clicks on it, the cost of gaining a lead sometimes went down!  With a pay-per-click program like Google AdWords, you can set your own budget, choose your own key words to bid on, so if words turn out to not be as profitable, you can simple delete them from your online marketing campaign.

Google AdWords – Background Overview

For the past several years, Google AdWords has pretty much been the chart-topper of Online Advertising programs (they still have the majority of the browser market share). One of the main reasons for this is that a lot of people have actually tried this program and have gained leads and made sales successfully with the AdWords program. Suddenly, Google AdWords became one of the most popular internet marketing tools for a business and one which no webmaster could live without.

The concept is quite simple. You use the AdWords online interface to create your targeted ads from select keywords which google suggests for you with the Keyword Generator Tool.

Once you design the ad and launch your online campaign, your ad will appear either appear at the top of the page or on the right of the page as a Featured Listing upon a google search. Obviously, this will occur only when people type in the keywords in the google search box that match the keywords you’ve chosen for your AdWords campaign.

Why would people click on your ads?

Yes. The reason is simple; when people are searching for products and services while on google, if the ad relates to what they are searching on, and because you’re listing is featured, visitors will indeed click on your ad.