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Las Vegas Brochure Design Tips

If you are in business in Las Vegas, you should probably have a brochure to promote your business that you can leave behind when you meet a potential client. Maybe you’re afraid you cannot write one yourself? This articles was written to help!

Brochures are basically a great way to help promote your Las Vegas and can be left after meeting a potential client, can be left in hotel and restaurant lobbies, handed out at networking events, trade shows, etc. So how can you create and write an effective, targeted brochure that will stay on someone’s desk and not end up in the shredder?

Define your products and services & your target market.

Take a few minutes to figure out exactly who your target market is. Gender, age, location, and specific issues that they face that you can help solve with your products and services. Tailor your brochure copy to most effectively communicate and help your target market.

For example, if you are a family law attorney and your clients are mainly women, late thirties, seeking child support, then your brochure copy should focus on this target market. The copy you write, the tone and the points you make in how you will help a potential client should focus around your target. The images used in the brochure, the headlines, the colors, etc. should all support the communication.

Keep your reader’s interest.

Write enticing cover copy and headlines for your brochure. Try not too stuff too much information on each panel of your brochure as you don’t want it too look overwhelming to read. A reader should be able to glance at headlines and sections of your brochure without becoming overwhelmed. Keep paragraphs brief and use bullet points to help compact the information you’re trying to communicate. Keep your paragraph headlines exciting! This will want to make readers read on!

Keep your brochure from ending up in the trash.

Utilize an area of your brochure that has helpful Q&A, resources or tips on information relevant to your business. In the example of the family law attorney above, perhaps include links to complimentary legal and government websites or direct readers to more information or resources they might find on your own company website.

The key is to think carefully about designing and writing your brochure so that you will keep your target market engaged, raise their interest, provide helpful information and ultimately get that reader to contact you for more information!

A brochure can be an excellent sales and marketing tool for your Las Vegas business or company. Many people get puzzled when thinking about where to start when writing a brochure. We’ve compiled the following information to help you formulate an effective and powerful brochure design for your Las Vegas business.

Planning the Content

As a basic guideline, you always want to include the who, what, when, where, why and how about your business. In addition you want to decide what your message will be, what’s your point and why would a potential customer want to read on.  You need a clear call-to-action, a reason why someone would want to contact you for more information or a quote.  Make your call to action simple and risk-free. A free consultation, a first time discount, etc.  Give attention to the main headlines and subheadlines as well as they should entice readers to want to read on.

Don’t Think Too Much When Writing

We see this with a lot of clients, they struggle with everything about a brochure when deciding how to put it together. You need simple, well-written content, a clear call to action and the brochure should be professionally designed. Don’t try to put too much information, just the basics.

Pretend you are explaining your business to a friend when writing the content, a friend who doesn’t know anything about your business’ product offerings and benefits. Avoid long sentences and use bullet points.

Be concise, clear and write copy that will be meaningful and persuasive as to why somebody would want to inquire further or hire you.

Don’t Forget Design

While content is the most important part of creating a brochure, don’t forget about design. The design should be professional looking, modern and with a stunning layout. You should always include your full business contact information on both the inside and outside.

For more information on professional Las Vegas brochure design and graphic design solutions, visit our website at www.perkolate.com.

Perkolate has been designing eye-catching and memorable marketing collateral pieces for years. Our marketing collateral designs get noticed and help gain business and new clients.

The following are examples of marketing collateral we have designed for local Las Vegas companies including instruction booklets, brochures, catalogs, white papers, fact sheets, tri-fold brochures, trade show materials and more:

   

Las Vegas Booklet Design - AdvisorTeam

Las Vegas Marketing Collateral

Las Vegas Brochure Design

las vegas trifold brochure design

company overview design