Posts Tagged ‘Community’

Advertising Possibilities For Las Vegas Small Business

Tuesday, January 26th, 2010

Most of the time, the biggest hurdle that most, if not all, small businesses, especially in Las Vegas, have is a limited marketing and advertising budget. Having a small business budget makes it difficult for your Las Vegas business to have the most glamorous marketing and advertising campaign. Advertising can be pretty expensive, especially when you have so many other things that can eat up your budget.

With a limited budget in mind, you should consider some less expensive and cost-effective forms of advertising your business including:

Website

Even with a small budget, you can get a small simple website up fairly inexpensively. Good news about a website is it can advertise your Las Vegas business 24/7.

Flyers

Create a simple flyer (you can do this yourself in Word) that you can hand to potential clients, as leave behinds in other businesses. Include an incentive or special offer to get better results. You can print a simple flyer on your own printer or have it printed in bulk at a copy center fairly cheaply.

Google AdWords

Advertise on google and come up on the first page as a “Sponsored Listing” and help deliver website traffic and leads for your business. Most times, you can find relatively cheap keywords to bid on and you can set your own monthly budget.

Sponsor Community Events

Donate services and/or time to local Las Vegas community events and be recognized as a supporter of your community. Often times you’ll receive a way to promote your business through a free ad, a press release or PR event. This can help give you an edge over your competitors as well!

Hang in There!

The key is not get frustrated because you only have a small budget to work with. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that each dime is put to good use.

Importance of Professional Medical Graphic Design in Las Vegas

Sunday, August 9th, 2009

The importance of using the services of a professional medical graphic designer in Las Vegas for producing materials evaluated by those in the medical community is critical. Materials produced for evaluation by physicians should be visually designed to simply, yet effectively, demonstrate key features of the product or design. Medical graphic designers are trained to specifically produce material that have a professional appearance and which communicates clearly to the medical community. Professionally designed promotional material inspires confidence and is able to generate a clear message without distracting the reader with poorly designed images or crude designs.

Appearances matter a lot when it comes to developing promotional material that communicates effectively to those in the medical industry. A poorly designed advertisement or even company logo can produce negative comments based solely on the appearance of the material, whether or not the organization that produced the material has a good reputation or not.

There is also a visual language common to those in the medical industry which portrays professionalism and demonstrates that a company wishes to use the best in everything they do, from hiring a professional medical graphics designer to hiring the best people at their company. Using a professional medical graphic designer shows your commitment to portray your company in the best possible light. If your project involves designing material that is meant to depict biologic or pharmacological concepts, then there is a certain visual language common to those in the medical industry that should be adhered to. A medical graphic designer has the advantage of having worked on usually hundreds of materials for various hospitals and pharmaceutical companies and is already familiar with the current design trends in modern hospital and pharmaceutical practice.

As your business competes with others in the medical industry it is important to have every advantage possible, including having your company and promotional material designed professionally. If the first thing a potential client sees when evaluating your company is poorly designed pamphlet or article with poorly designed illustrations it could only generate concerns about how diligently you manage other areas of your business. By using a professional medical graphic designers you are setting off on the right foot in terms of making your first impression by a good impression.

As you build your company, or modify your promotional materials it is always good to be consistent in how you present yourself. A client may notice a decline in the quality of your promotional materials and might assume that you are close to bankruptcy and are saving by cutting back on the quality. Work done by a professional medical graphic designer undoubtedly has a high level of quality, especially when done by experienced hands, and consistently using the service of professional graphic designer shows that your company is committed to being in business for a long amount of time. By consistently using high quality material you also build a crucial reputation as a professional and dedicated organization.

Perkolate Marketing and Design of Las Vegas’ Twitter Page

Tuesday, June 23rd, 2009

Twitter Rocks!

Perkolate has recently passed the 2900 followers rank on twitter.com and is in the top 70 twitter sites in all of Las Vegas! Our twitter tweets offers links, resources and tips & tricks about marketing your business in Las Vegas, web design, website development, graphic design and business growth. Check out our twitter page at www.twitter.com/merge702.

What is twitter? For more information on what exacting twitter is, visit our sister website at MarketinginLasVegas.com and read the article on What is Twitter - Las Vegas Needs to Know!

Twitter is a part of social networking and social media and marketing. On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to college with, bascially create your own online community.

Here are some tools to help you with twitter:

Local Las Vegas Newspapers and Magazines

Thursday, May 14th, 2009

Las Vegas Newspapers, Lifestyle Newspapers and Business Periodicals:

Local Las Vegas Magazines:

Marketing Consulting & Support Las Vegas: MarketinginLasVegas.com

Sunday, May 10th, 2009

Earlier this year, Perkolate launched its new sister website, marketinginlasvegas.com, in order to provide a free website for Las Vegas business owners and Las Vegas companies marketing resources. It is loaded with free marketing advice, marketing tips, tricks and articles.

If you’re on a tight budget, you can get a lot of great ideas and find valuable resources on marketinginlasvegas.com. You can perform searches for information, suggest articles to the author, Michael Gazzano, even post comments and feedback about the resources and articles you find.

Marketinginlasvegas.com contains information on:

  • Marketing
  • Online Marketing & Internet Marketing
  • Business Networking
  • Social Networking and Social Media
  • Advertising
  • Free Resources
  • Blog Marketing & Blog Submission
  • Search Engine Optimization
  • Community News and Information
  • Latest marketing, advertising, and casino & gaming headlines
  • Las Vegas Charities and Non-Profits
  • Las Vegas Trade Show links and information
  • PR and Internet PR
  • Web Design & Development
  • Graphic Design
  • Corporate Identity and Branding
This is only a partial list of the marketing resources you will find.  Take a look and if you have any suggestions on articles you’d like to see for marketinginlasvegas.com or the Perkolate marketing, web design and graphic design blog you’re reading right now, email us your suggestions at fullsteam@perkolate.com or call us at 702.341.0085.

Perkolate Announces Free Website for Las Vegas Marketing Resources

Sunday, March 8th, 2009

Perkolate is proud to announce the launch of its sister website, MarketinInLasVegas.com. MarketingInLasVegas.com was launched in order to provide resources, articles, tips and trick in marketing your new or existing company or business here in Las Vegas, Nevada.

Perkolate President and CEO, Michael Gazzano, blogs weekly and offers marketing insights, community information, and business networking advice to help you grow your business.

Visit MarketinginLasVegas.com today!

Las Vegas Media Website Resources

Monday, February 23rd, 2009

The following are links to find Las Vegas television stations, radio stations, newspapers, magazines, and Las Vegas focused websites:

Televisions Stations

Radio Stations

Newspapers

Magazines

Las Vegas Community Websites:

Official Las Vegas Tourism Website

Vegas.com

Official City of Las Vegas Web Site

Perkolate Assists The Shade Tree of Las Vegas with Pro Bono Work

Friday, February 20th, 2009

Perkolate is proud to announce that we recently completed a Powerpoint Presentation for The Shade Tree of Las Vegas, Nevada. We were happy to help such a worthy cause and give back to our community and we look forward to assisting them with projects on a pro-bono basis.

About The Shade Tree:

Since 1990 The Shade Tree has served homeless and abused women and children, victims of domestic violence, victims of elder abuse, victims of street violence, female veterans, homeless youth and the physically disabled. 

Using programs offered by The Shade Tree, women can rebuild their lives. They can find employment, secure permanent housing and become productive member of the community. 

The shelter provides immediate safety from the harshness of the streets, street crime and domestic violence. Each person is provided accommodations that ensure the dignity and respect of everyone utilizing the Shade Tree services. 

The Shade Tree is the largest shelter of it’s kind in the state, and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides some 80,000 nights of shelter each year. On average, 33% of our clients are children under the age of 18. Senior citizens represent the fastest growing segment of our population. 

The second and third floors of our 38,000 square foot facility are residential areas with sleeping rooms, libraries, training rooms, rest rooms, and children’s play rooms. The main floor has our “Dayroom,” kitchen, laundry, restrooms and showers, and services for victims of violence. The full basement is used for storing donations and shelter supplies. 

The Shade Tree is a 501(c)3 non-profit organization. This means that most donations are tax deductible. We are a local ‘grassroots’ agency with no national affiliation or support. 

To remove any barrier that might prevent a woman from accessing necessary services for herself and her children, 100% of our services are provided completely free of charge, regardless of the length of stay.

For more information, visit www.theshadetree.org.