Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Perkolate is proud to announce the launch of it’s latest website for International Specialized Mining Services, Inc. (ISMS). Perkolate designed the ISMS logo, business cards, letterhead, envelopes and designed and built their new website at www.ismsmining.com.

About ISMS

Established in 2007, ISMS has successfully recruited and built a dedicated core team of mining experts from around the world.  Diversified in expertise, the executive group represents an excellent cross section of mine engineering, operations, and management capabilities.

For more information about how Perkolate can help you with your Las Vegas branding, corporate identity and web design and graphic design needs, call us at 702.341.0085.

Las Vegas businesses, here’s the lowdown… advertisement is simply not marketing, it is only a PART of marketing. It’s like saying you want to have a rich market, but you don’t want to market to you client base. Forget about online marketing, web marketing, a sound corporate identity. You don’t need ‘em?

So wrong. Same is true for revenue generation… if done in your own bubble, none of these valuable strategies and tactics will get the results you’re looking for. For your Las Vegas professional services, where your relationship with your target Las Vegas audience evolves and solidifies based on their trust for you - it is all about layering your “marketing touch” in a way that builds trust solidly over time. You will scare potential clients with too much too soon!

You, as a Las Vegas business owner, have to know which strategies to use and when, based on clearly defined objectives. Each and every marketing strategy has a different and unique purpose. Here’s an overview to making sound choices.

Advertising your Las Vegas business means getting the word out to potential clients about your company through paid advertising which includes ads or commercials in the Las Vegas media, including potentially print, radio, television and internet. You should consider advertising to:

• establish awareness for your company’s products and services
• heighten interest in the marketplace
• educate potential customers
• influence perceptions customers may have about your business

With that said, advertising can be fairly costly, but if you do it correctly and with a marketing perspective in mind and a fair budget it can indeed be effective and produce results.

Public Relations or PR is getting the word about your business products and service through the press, including articles, interview and newsworthy stories. As a business, you should use Public Relations to:

• build credibility and trust for your Las Vegas business
• move up a level in the eyes of your target audience and clients
• create a buzz
• get free attention

Getting good publicity requires a What’s In It For Me (WIIFM) messaging, so you have to pass the “who cares about my Las Vegas business” test each and every time. If you release a PR new item, for example, with “My Las Vegas business is proud to announce the…,” you’re going to end up dead in the water! Good relationships building with the local press is essential.

To promote your business equals getting the word out through articles, blog articles and email newsletters that you write and that potential customers will VALUE. These types of communications give you publicity and allow you to get enough visibility to become a speaker, a sponsor, will allow you to join committees and help you promote to:

• entice your target audience to consider your company’s products/service
• invite your audience to an a real time or online event or seminar
• introduce a new offer your business is promoting
• meet a short-term objective like a monthly sales goal 
• test new ideas about what your clients are looking for
•  invite interaction with you and your company

Promotions are one of the most effective ways for professional businesses to build trust with customers in the vast marketplace. The options in your promotional tool kit is both vast and can be cost-effective. Get a basic plan of both online/offline promotional strategies and tactics in place you will be in pretty good shape.

As a professional business owner, you will have to make critical choices for each and every strategy you undertake…. online, offline, etc. Here are some rules of thumb to help guide you:

• utilize the WIIFM factor always
• unless you have the backing of a fat marketing budget, promotion and PR tend to be your wisest and smartest investments for ROI
• online marketing and promotion is in general more cost-effective than print media
• permission-based marketing is a always a must

If you want your business to build awareness, interest, and credibility, you really will need all three strategies: advertising, PR and promotions as par of your marketing mix.

Perkolate is proud to announce the launch of its latest website for iFocus Vision Center of Las Vegas. In addition to the website, Perkolate created the corporate identity for iFocus, the logo, business cards, letterhead and more.

About iFocus Vision Center

Visit West Las Vegas’ newest full-service eye care office!

• Experience professional state-of-the-art treatment with the caring & friendly style of Dr. Vivienne Velasco, Optometrist

• Conveniently located at I-215 & Flamingo

• Our on-site Lab means many prescriptions can be completed the same day!

Welcoming New Patients Now!
(702) 473-5660
for appointments or questions — our staff is always glad to assist.

For more information, visit their new Perkolate-designed website at www.ifocuslasvegas.com

Earlier this year, Perkolate launched its new sister website, marketinginlasvegas.com, in order to provide a free website for Las Vegas business owners and Las Vegas companies marketing resources. It is loaded with free marketing advice, marketing tips, tricks and articles.

If you’re on a tight budget, you can get a lot of great ideas and find valuable resources on marketinginlasvegas.com. You can perform searches for information, suggest articles to the author, Michael Gazzano, even post comments and feedback about the resources and articles you find.

Marketinginlasvegas.com contains information on:

• Marketing
• Online Marketing & Internet Marketing
• Business Networking
• Social Networking and Social Media
• Advertising
• Free Resources
• Blog Marketing & Blog Submission
• Search Engine Optimization
• Community News and Information
• Latest marketing, advertising, and casino & gaming headlines
• Las Vegas Charities and Non-Profits
• Las Vegas Trade Show links and information
• PR and Internet PR
• Web Design & Development
• Graphic Design
• Corporate Identity and Branding

Why You Need a Professional Logo Design for Your Business

A logo is your a big part of your corporate identity. It represents your business, your tone, you brand, your image; it can be a name, symbol, or design and can be trademarked. This logo becomes a tool to communicate a lot about your business without saying a word. It should describe your business and should have enough impact for a potential client or customer to remember and it should stand out and be different from your competition’s.

Logos should remain consistent on your website and across all of your marketing materials, including your business cards, stationary, letterhead, envelopes, brochures, flyers and Powerpoint presentations. Consistency ensures a consistent voice and tone to all of your materials and strengthens your corporate branding and identity efforts.

Here’s a list of things to consider when planning a logo to be designed for your Las Vegas business or company:

• Do you need a typographical logo design or a logo with a symbol or illustration integrated?
• What colors do you have in your existing marketing materials and what colors do you like or dislike?
• What fonts do you like and dislike?
• Do you have competitors logos you like or dislike and do you have reasons why you like or dislike them?
• Do you have anything you have sketched out that could get your basic ideas across to your logo designers?
• Make sure your website will look good and be readable both on the web and in print materials, large or small.

In this tough economy, you have to make the most of your marketing budget and time. We’ve developed some of the more effective marketing and strategies that have worked for us and can work for you as well, so we thought we’d share them with you in an effort to help you grow your business.

Top 10 Marketing Strategies and Tactics:

1. Stand out from your competition. Create a unique corporate identity, define how you stand out from others and write effective calls-to-action in your copy. 
2. Create relationships with your customers. People like personalized service, after all, we are doing business with PEOPLE and not companies when all is said and done.
3. Have a simple, effective and easy to use website and have it optimized for search engines.  It makes you look successful and will get you traffic that can convert to leads and new business.
4. Collect email addresses. Both on your website and offline by collecting business cards, get those emails into a spreadsheet and when you’re ready, you can start using them in email marketing efforts.
5. Join local business networking or social groups.  Getting yourself out into the Las Vegas community and meeting people creates relationships and when people know you and what you do for work, they will recommend you and your company.
6. Speak about what you do. Getting speaking gigs and talking to people about what you do illustrates your expertise and gets you and your company out into the public eye.
7. Write and publish press releases. Get any news about your business happenings out to the public, can be done both online and offline.
8. Have professional marketing materials. Includes logo, business cards, website, flyers, brochures, case studies and testimonials.
9. Online Advertising. Includes SEO, Social Networking, Paid Inclusion programs and more.
10. Blog it! Create a blog for your website and write about what you do, become a recognized expert.

As you are already aware, Perkolate of Las Vegas offers a full suite of marketing, advertising, trade show, internet marketing, email marketing, graphic design, logo development, marketing collateral design, and branding services.

If you weren’t aware, as part of its integrated approach to marketing, Perkolate also offers a full suite of web design services for companies and businesses in Las Vegas, including:

• Website Design
• Website Development
• eCommerce Web Design
• Shopping Carts
• Membership Web Sites
• Forums, Polls & Forms
• Blog Development
• Brochure-Style Web Sites
• Single-Page Web Sites

Perkolate of Las Vegas is proud to announce the launch of the new In Flight Marketing System Website.  Not only did Perkolate design the website, we designed their corporate identity, logo, business cards, letterhead, brochure, and other marketing materials.

About In Flight Marketing System (IFMS)

IFMS is an Aerospace Marketing company with the purpose of providing Airlines around the world the opportunity to generate additional revenue with its new patented In Flight Marketing System. IFMS provide a inexpensive solutions that allows Airlines to take advantage of its underutilized space to maximize the profitability of your aircraft.

For more information, visit the In Flight Marketing System website at www.if-ms.com.

What is a Corporate Identity?
Developing and maintaining a professionally designed corporate identity for your company or business is a critical factor in marketing and selling your products and services. It is viewed by many marketing experts as essential to your long-term success.

Your corporate identity is the “face” or the look and feel you provide out to your markets through the logo, color scheme and fonts used in your marketing materials that identify your company or business.  And just as you would follow a business or marketing plan for your company or business, your corporate identity should, too, have a plan or blueprint. This plan is called a Style Guide.

Style Guide
A Style Guide is a document designed by a professional design company (like Perkolate) and when completed, contains your master logo, color palette, color definitions, font definitions and other relevant information that would be used to develop any print or web materials for your company.

Once you have a Style Guide in place, you would use this as a tool to ensure that any vendors you work with to develop any marketing materials for your company have these guidelines to follow in order to maintain a consistent look and feel to all of your marketing materials.

Look Professional
Maintaining a consistent look and feel with all of your marketing materials will resonate with your customers and clients and communicate professionalism and integrity.  Ideally, you should work with one company or agency that can develop and maintain your corporate identity so that they can design all of your web or print design materials in a consistent manner.

Perkolate Can Help
This is exactly what Perkolate of Las Vegas does for its Clients.  We help them look like large professional companies, even if they are just starting out. We develop their Style Guides and help execute their corporate identity that helps them compete successfully in today’s competitive marketplace.

Any questions? Let us know… fullsteam@perkolate.com or call us in Las Vegas at 702.341.0085.