Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

If are a lawyer, then you need to figure out how to market yourself so that you speak to as many customers as possible. After all, the more people who know about your services, the more likely they are to one day use them. This doesn’t mean that you should advertise only to one group of people but to as many different groups as possible. An often overlooked population is the Hispanic community. More and more people in this world speak Spanish and are looking for lawyers who understand this. This is why it is so important to really consider one’s Hispanic marketing options. The following are just some of the many ways that you can target this community.

The first thing to do is to create a Spanish language website. Creating this ensures that the Hispanic community will be able to quickly and efficiently access important information about your law firm and about your services. Additionally, such a website shows this community that you care about their culture and respect their language. This could really be the reason that a person decides to use your services versus someone else’s. Make sure that when you build this website you not only use the Spanish language but use people and images that remind this community of themselves. The more specific you make this website to the intended audience – the Hispanic community – the more successful the website will be.

Once you have a Spanish language website, you can incorporate search engine optimization (SEO) techniques into it. This will increase the likelihood that the Hispanic community will learn about your website and about your services. Consider the Spanish words that people may use when looking up information about lawyers. By incorporating such words and phrases into the website, you can be sure to increase traffic to your website. The more traffic a website has, the higher the likelihood that people will end up using your services.

Don’t underestimate the power of targeted direct mail. By sending direct mail that includes not only Spanish but also relates to the Hispanic community’s customs and traditions, you will then be able to stand apart from other lawyers looking for new business. Direct mail is exactly what it sounds like: direct. By learning about this culture and using Spanish on such marketing items, you can be sure that this population will be that much more likely to remember you.

Ultimately, when it comes to Hispanic marketing for lawyers, you want to make sure that you show this community that you respect them. This means using their language, understanding their customs, and showing them that you generally care about their needs. Once you do this, you can focus on everything from SEO content on your Spanish language website to SEM targeted at Hispanic community. The more people you can speak to, the better: This brings in more clients who bring in more money.

For an evaluation and assistance, contact perkolate at fullsteam@perkolate.com or call us at 702.341.0085. Se habla espanol.

Perkolate is proud to announce the launch of its latest website and blog for Priority One Commercial Real Estate Brokerage of Las Vegas at www.priorityonecommercial.com.

About Priority One Commercial

Priority One Commercial is a Real Estate Brokerage Firm specializing in commercial leasing and sales. Since 1993, Priority One Commercial manages commercial office, industrial, land and retail properties.

Priority One Commercial provides commercial property management services to clients throughout the Las Vegas and Henderson metropolitan area. Our primary goal is to work with our clients to maximize their cash flow and establish stabilized property values. by creating customer specific marketing strategies through personalized service, Priority One Commercial matches the right client to the right property.

Perkolate is proud to announce the launch of its latest website for Priority One Commercial, Commercial Real Estate Brokerage, Las Vegas at www.poclv.com.

About Priority One Commercial

Priority One Commercial is a Real Estate Brokerage firm specializing in commercial leasing and sales. Founded in 1993, Priority One Commercial handled over $60 million transactions its first four years and continues to expand, adding new projects each year from a growing number of referrals. Priority One Commercial provides customized client service, matching clients to properties with great results. Our agents handle business park sales and leasing for various developments throughout Las Vegas and Henderson.

Launching a website for your Las Vegas business is one of the smartest steps you can take - these days, having a site is absolutely necessary. Here, we’ll cover the basics on how to get started in designing an attractive, functional website for your business in Las Vegas.

Your first step is to register a domain name for your business. Your domain name should be the same as your business name and easy for customers to spell and remember. You’ll also need to make sure that you have hosting for your website. You can often find domain and hosting packages, which is something you may want to look into for convenience’s sake.

Once you have your domain and hosting all set up, it’s time to get building. A website design company will be able to help you come up with a layout for your website that will attract and appeal to your customers. Finding a good website design company to fit your needs is crucial. You can also look into copywriting services to ensure that the content on your website is written in a compelling, clear way. Be sure to make use of SEO optimization when deciding on your website’s content. This helps customers find your company’s website via search engines.

The images on your site should be of excellent quality. Blurry or grainy images do not look professional and will turn your website’s visitors off. You can use images of your company’s headquarters, of your employees and of your products to add a personal touch to your website. You can also use stock images available online if you’d prefer.

Once you’ve launched your website, include links to it in your email signature, on advertisements and countless other places to get the word out to customers. The more people that view your website, the better!

How Reliability and Consistency Build Brands in Las Vegas

In the world of corporate business and in Las Vegas, branding has never been more important to the success of products, services, and the companies that produce and provide them than it is today. Most of us remember the Canon camera catch phrase, “Image is Everything” spouted by Andre Agassi in the 90s, and in the world of corporate branding, this statement couldn’t be more true. However, image alone is not enough to create and maintain customer loyalty; it must be back up by performance.

It can take years to build a successful brand or brands. Even with nifty catch phrases, a brand must be built over time and backed up with quality products or services to maintain respectability in its niche or market segment. While a flashy professional image is enough to create a buzz, and eye-catching models or flashy pictures can plant a brand’s image in our mind for future reference, the first time a product is utilized and is found to under perform, that image is immediately destroyed. A successful corporate brand must not only walk the walk, but talk the talk with a proven and time-tested track record.

Let’s take Hilton Hotels for example, a name associated worldwide with professional service, and a high quality and reliable product. This association with the Hilton brand is not a fluke; it is due to years of providing a consistent product to millions of guests. Crisp uniforms on employees, rooms cleaned to perfection, a high degree of professionalism, and a willingness to go the extra mile for guests has made staying at a Hilton into something more than just putting your head in a bed — it is an experience.

By Hilton creating this level of expectation, it builds customer loyalty, and loyalty in turn creates return customers. These customers, because they have such expectations of quality, are therefore willing to pay a higher price for the product and/or service, and are more apt to be repeat business. They are also more likely to create further business through word of mouth regarding a product with which their expectations were exceeded or though service that when above and beyond what is typically expected.

It is through reliability and consistency that brands build a professional image. When customers come to know and expect a certain level of service or quality of product, it breeds success on both sides. In making a customer look good, it makes a company or a brand look good, which builds a stronger brand name. It therefore stands to reason that while “Image is Everything”, without maintaining consistent quality, a company or brand’s image will be nothing.

A brochure can be an excellent sales and marketing tool for your Las Vegas business or company. Many people get puzzled when thinking about where to start when writing a brochure. We’ve compiled the following information to help you formulate an effective and powerful brochure design for your Las Vegas business.

Planning the Content

As a basic guideline, you always want to include the who, what, when, where, why and how about your business. In addition you want to decide what your message will be, what’s your point and why would a potential customer want to read on.  You need a clear call-to-action, a reason why someone would want to contact you for more information or a quote.  Make your call to action simple and risk-free. A free consultation, a first time discount, etc.  Give attention to the main headlines and subheadlines as well as they should entice readers to want to read on.

Don’t Think Too Much When Writing

We see this with a lot of clients, they struggle with everything about a brochure when deciding how to put it together. You need simple, well-written content, a clear call to action and the brochure should be professionally designed. Don’t try to put too much information, just the basics.

Pretend you are explaining your business to a friend when writing the content, a friend who doesn’t know anything about your business’ product offerings and benefits. Avoid long sentences and use bullet points.

Be concise, clear and write copy that will be meaningful and persuasive as to why somebody would want to inquire further or hire you.

Don’t Forget Design

While content is the most important part of creating a brochure, don’t forget about design. The design should be professional looking, modern and with a stunning layout. You should always include your full business contact information on both the inside and outside.

For more information on professional Las Vegas brochure design and graphic design solutions, visit our website at www.perkolate.com.

In tough economic times, especially here in Las Vegas, it is easy to eye marketing and market research as potential victims for the chopping block. However completely axing marketing can have devastating results for a Las Vegasbusiness.

Consider an analogy: A runner’s muscles need air. Even though the muscles may not have burned all the oxygen in the blood, the lungs continue pumping new air, new oxygen into the blood stream. Without the lungs continuing to pump air and oxygen, the muscles would use up whatever oxygen was in the blood and then tire quickly before failing completely Does this seem like a far fetched analogy? I assure you that it is not. Cash flow and continued patronage are the oxygen of any business. And marketing is to business what lungs are to a runner: Marketing continually pumps in new business, new patronage and new cash flow.

But if a business has worked hard to develop a loyal customer base, why can’t it rely on this base until things loosen up a bit? The answer is simple. There is no such thing as a loyal customer base. It’s not that customers are fickle and whimsical. It is that the customer also exists in a fluid environment where they constantly have to make choices in order to provide for and protect their families. In a free market system, competition is fierce. In a free market system during a recession competition is brutally fierce. Your customers need reduced prices while still getting quality products or services. If your business doesn’t provide this, it is 100% guaranteed that someone else will. Would you really expect your customer to turn down a better deal out of loyalty? Would you remain with a vendor if the vendor no longer offered your business the best deal available?

So we’ve established that there is no way to just hold your breath through a recession and hope your customers stay with you. But your business is in the red, you are dangerously short of liquid cash and marketing is as much art as it is science. How are you supposed to know how to apply your money when you need to be sure of a return? Of course, there are no guarantees but there are a few things to remember. A recession shakes things up. Some of your competitors will freeze up. They are not your worry. Your worry is the horde of competitors who are hungry, a little desperate and ready to try anything to take a bite out or your market share. Some of them are going to make mistakes, be hasty and blow their budget on ineffective marketing. Some of them will be do something different, effective, will tap into the customer’s need for comfort during a recession. You need to be one of these companies. Easier said than done?

However, there is one fundamental that is often ignored when people get scared. Keep it simple! It’s a recession. People aren’t in the mood for anything cute. They aren’t in the mood to see a company blow millions on a slick ad campaign. People want security, longevity, reliability, honesty. Those qualities are best communicated by customer service. It takes a human face. Don’t bug your customers with surveys, followup phone calls, etc. Teach your employees to always ask what the customer needs and mean it! It’s shocking to see how often companies try to pitch their customers. In good times, customers put up with it because it’s often entertaining. In hard times, customers just go somewhere else. Don’t anticipate their needs, ask them what they need. Improved customer service requires thought, energy and leadership but isn’t inherently expensive. It’s not an ad campaign but it is far more effective if implemented sincerely. And while you’re at it, if you want your employees to be sincere and attentive to your customers, why don’t you ask them what the company can do to alleviate some of their stress? What do they need to do their job well? If you tell them to be attentive, very few will comply. If you model it, most of them will be happy to imitate the behavior. Sincerity is infectious.

Dropping marketing during a recession isn’t an option. To complete the analogy: Just as it is even more crucial for a runner to breath deeply through the most demanding exercise, businesses must market, pursue customers, communicate with customers during a recession. The analogy holds true. If you stop marketing, you may as well try to run a race without breathing.

The Great Equalizer
The Internet provides equal access to it users, whether you are a small business, organization or a Fortune 500 firm.

Improved Customer Service
Your web site is a great place to publish your own list of “Frequently Asked Questions”, contact information, and even discussion boards!

Low Cost Advertising
When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or radio and television, the cost of a web site is nominal. A Web site is easier, cheaper and quicker to update than print material, like a printed brochure. Its capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

Great Demographic
Surveys have shown that the average Internet user is 36 years old, has a college education, and an annual income of $65,000.

24 X 7 Availability
The time of day is now irrelevant. With a web site your products, services and information become available to anyone with Internet access 24 hours a day, 7 days a week.

Product and Service Demonstrations
Multimedia presentations allow you to provide your customers with an in-depth, interactive experience with your products and services.

Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

Your Competitors Have One
As more and more businesses and organizations get online, those who don’t will increasingly be putting themselves at a competitive disadvantage.

Present a Professional Image
For a small business, a well-designed Web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a Web site. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better. If they don’t, your will be the one out in front.

Promote & Sell Your Products Services
Promotion of businesses on the Web lets customers see that they have a choice. Millions of users are referring to the Web and are using company’s Web sites to make major decisions when they need a specialized service like yours.

If you’re interested in help with your website design, marketing or promotion, please contact Perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.