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If you’re preparing to design a catalog for your company here in Las Vegas, sometimes approaching the task can seem overwhelming at times, however, we here at Perkolate have taken time to put a list of catalog design tips and tricks that will help you plan and think about your new catalog design.

1. Plan out what information you’re trying to convey with the catalog and write everything out into a Word document so you can go back and edit.
2. Try to imagine how many pages your catalog will be (more pages will be more expensive for both the design and printing) and specify in the content you’re writing what will roughly go on each page.
3. Write for your target audience, at their level and tell them how your products and services will help make their jobs easier and help them to be more successful business people and companies.
4. Assemble any master graphics and photos including logos, product shots, examples of your work, staff photos, building shots, etc.
5. Set a timeline to do your due diligence before contacting a professional design company (like Perkolate) and think about what a realistic schedule is that you want the printed catalog completed.
6. Don’t have too much text on the pages, make sure you leave enough room for exciting and dynamic graphical images.
7. Cross sell any other marketing materials you have as well including your website.
8. Make sure the new design matches your current marketing materials (website, brochures, business cards, etc.) to help reenforce your company’s branding and identity efforts.

Starting a Las Vegas business is most certainly a big undertaking, ripe with a ton of research and due diligence. One of the core strategies to take in starting a businesses is to make sure you have a marketing plan for your new Las Vegas business.

Creating a marketing plan can be done through a variety of different options. If you’re budget sensitive, you can attempt to write one yourself.  If you really have the time to think about it, strategize and research, you should have no problem putting together a basic marketing plan or marketing communications plan.

Here are some articles on how to write a basic marketing plan for your Las Vegas company or business:

• What to Include When Writing a Marketing Plan
• How to Write a Marketing Plan
• Outline of a Basic Marketing Plan