Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Why You Need a Professional Logo Design for Your Business

A logo is your a big part of your corporate identity. It represents your business, your tone, you brand, your image; it can be a name, symbol, or design and can be trademarked. This logo becomes a tool to communicate a lot about your business without saying a word. It should describe your business and should have enough impact for a potential client or customer to remember and it should stand out and be different from your competition’s.

Logos should remain consistent on your website and across all of your marketing materials, including your business cards, stationary, letterhead, envelopes, brochures, flyers and Powerpoint presentations. Consistency ensures a consistent voice and tone to all of your materials and strengthens your corporate branding and identity efforts.

Here’s a list of things to consider when planning a logo to be designed for your Las Vegas business or company:

• Do you need a typographical logo design or a logo with a symbol or illustration integrated?
• What colors do you have in your existing marketing materials and what colors do you like or dislike?
• What fonts do you like and dislike?
• Do you have competitors logos you like or dislike and do you have reasons why you like or dislike them?
• Do you have anything you have sketched out that could get your basic ideas across to your logo designers?
• Make sure your website will look good and be readable both on the web and in print materials, large or small.

In this tough economy, you have to make the most of your marketing budget and time. We’ve developed some of the more effective marketing and strategies that have worked for us and can work for you as well, so we thought we’d share them with you in an effort to help you grow your business.

Top 10 Marketing Strategies and Tactics:

1. Stand out from your competition. Create a unique corporate identity, define how you stand out from others and write effective calls-to-action in your copy. 
2. Create relationships with your customers. People like personalized service, after all, we are doing business with PEOPLE and not companies when all is said and done.
3. Have a simple, effective and easy to use website and have it optimized for search engines.  It makes you look successful and will get you traffic that can convert to leads and new business.
4. Collect email addresses. Both on your website and offline by collecting business cards, get those emails into a spreadsheet and when you’re ready, you can start using them in email marketing efforts.
5. Join local business networking or social groups.  Getting yourself out into the Las Vegas community and meeting people creates relationships and when people know you and what you do for work, they will recommend you and your company.
6. Speak about what you do. Getting speaking gigs and talking to people about what you do illustrates your expertise and gets you and your company out into the public eye.
7. Write and publish press releases. Get any news about your business happenings out to the public, can be done both online and offline.
8. Have professional marketing materials. Includes logo, business cards, website, flyers, brochures, case studies and testimonials.
9. Online Advertising. Includes SEO, Social Networking, Paid Inclusion programs and more.
10. Blog it! Create a blog for your website and write about what you do, become a recognized expert.

As you are already aware, Perkolate of Las Vegas offers a full suite of marketing, advertising, trade show, internet marketing, email marketing, graphic design, logo development, marketing collateral design, and branding services.

If you weren’t aware, as part of its integrated approach to marketing, Perkolate also offers a full suite of web design services for companies and businesses in Las Vegas, including:

• Website Design
• Website Development
• eCommerce Web Design
• Shopping Carts
• Membership Web Sites
• Forums, Polls & Forms
• Blog Development
• Brochure-Style Web Sites
• Single-Page Web Sites

So you have your professional marketing materials - your business card, letterhead, envelopes, brochures, flyers, etc. - and now you are trying to choose the Las Vegas printing company you will use to print the materials.

There are a few questions you should ask yourself before researching a printer in or out of Las Vegas:

• Are your marketing materials standard sizes?
• What quantities of each are you ordering?
• How quickly do you need the materials in hand (turnaround time)?
• Do your materials have special cuts (die-cuts)?
• Do you want special papers or custom PMS inks?
• Do you have master files and a PDF copy of each of the pieces to provide to a printer?
• What is your budget to have the materials printed?