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Ways to promote your Las Vegas website in a cost-effective manner.

So just what is the difference between promoting your Las Vegas website and a traditional brick and mortar store? It’s a common question asked by many new business owners and internet marketers. It turns out the principles are the same but the methods are a bit different. Let’s take a look at how they differ.

The primary goal of the promotion and awareness-building of both is to first create awareness of its existence. Secondly, you need to communicate to potential customers to know what exact products and services you offer and why it will make their life or running their business more easily. Next you want to show them how your products and services are better than any others others in the market. This is all to achieve your final goal of visiting your Las Vegas website or store. Making the sale is another lengthy topic all together.

If you have a sizable advertising budget, you can start by advertising in the New York Times or on NBC for a brick and mortar store or on Google or Yahoo sites if you’re on the internet. If you do not have a large budget, there are many cost-effective ways you can promote your Las Vegas website.

8 Cheap Ways to Promote Your Las Vegas Website

1. Tell your friends and family all about your website. On average, a person has a couple of hundred family members and friends. Email them, stay in touch and let them know!
2. Sign up for a leads service that will refer leads to your Las Vegas website. This will be a nominal expense in relation to the leads if you utilize the right service.
3. Post your helpful articles and opinions on forum web sites. This helps add credibility to you as an expert in your field and will refer people back to your web site.
4. Consider Search Engine Marketing (SEM). An paid advertising campaign on Google Adwords is another way to reach your potential clients. You can choose the exact phrases and words you want and set your own monthly budget.
5. Create a flyer or simple tri-fold brochure that promotes your Las Vegas business and your web site.
6. Place newspaper classifieds in local Las Vegas newspapers. You can generate a very cost effective campaign using weekly newspapers that are less expenisve and can reach your target market in Las Vegas and beyond.
7. Write and publish helpful and insightful articles just like this one that showcase your expertise and knowledge and help direct clients back to your web site.
8. Start your own Las Vegas blog on your website. Your own company blog allows you to add more pages of content to your website and more pages of rich content helps with SEO efforts.

For more ways to promote your website for free, consider doing a google search for “free ways to promote my website” and see what other helpful tips come up. It takes a little time to do the research, but the benefits can be very beneficial!

When you first start your Las Vegas website, promoting it is an essential way of getting visitors to your website. If you don’t promote it, then chances are very few people are going to find it, and receiving a lot of traffic to your website can be absolutely critical, especially if you are running a business and need to generate revenue from visitors clicking on ads or buying your products. There are plenty of websites that claim to promote your website for a price, but there are plenty of methods you can use to promote your Las Vegas for free.

The first method is one that you’ve probably already thought of, and one that any website owner can and should do. That is promoting your website through word of mouth. Tell everyone you know, and tell them to tell people they know. This can actually be very effective if the chain is kept going. Also, if someone is asking about a service you offer on a forum, you can make a post there telling them about it. Also, speaking of forums, put your website in your signature.

Another way of promoting your website is becoming an affiliate of other websites. If you offer to put a small banner of their website on your website, they might allow you to put a banner of your own on their website. This can be a great way to promote your website, since, unlike the paid ads you see on many websites, people will actually end up clicking on these with genuine interest, especially if the website caters to a similar group that yours does.

You’ve probably heard of websites such as Stumbleupon and Digg. Millions of people use these social bookmarking sites. You can generate massive traffic to your website by adding your website to as many social bookmarking sites as you can. It’s a guaranteed way of getting your website noticed.

Of course, the most common way people find websites is through search engines such as Google. Most search engines actually will add your site to their database automatically, so you don’t have to do a thing. However, if you look around you find less well known search engines that may not. Most of these will have some way of submitting your website to them free of charge. Make sure you do so.

Perhaps the most important way is by creating content that visitors will find interesting. After all, if people come to your website and then leave, not liking what they see, then they won’t buy from you or tell other people about your website. Less visitors also means a lower spot in search engines.

You may have a website for your Las Vegas business or company and that is most certainly a valuable marketing tool. The question to ask yourself is how does your website rank on major search engines such as yahoo!, google, msn and others?

Organic ranking is when your website ranks on a search results under the organic rankings once a search is performed on a set of keywords (not the sponsored or paid listings).

Here are some tips to increasing your organic rankings on local search engines in Las Vegas:

• Ensure your city, state and zip code are in HTML text somewhere on each and every page.
• Optimize your META tags to include relevant keywords, key phrases, for the title, description and keywords tags (consult a professional web designer in Las Vegas for more information.)
• Ensure you have links between website pages from the home page to sub pages and in between.
• Ensure you have a website site map page with links to all of your website pages included.
• Keep your website content updated often. Search engines like websites with fresh content.
• Purchase your domain for a long period of time. Search engines like google, yahoo, msn and AOL like when your domain name is purchased for a long period of time (10 years or more) as it means that your website is planning on being around for a long period of time.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

SEO Tips For A Strong Online Presence

Search engine optimization (SEO) ranking determines the position of a website on search engines.  You need a good rank for your website to be listed higher on search engine results pages (SERPs). The higher your website ranks in the Las Vegas market, the more traffic it receives. In order to overcome online competition it is important to improve your Las Vegas website’s SEO ranking. Most people use major search engines like google, whenever they have to search for any topic, product or service and most of them only go through the first 4-5 pages of the search results. No one really has the patience to go beyond that. So if your website is listed in first two or three pages, this can be of great benefit. 

To have a high SEO ranking is in fact not that difficult as you might think it to be. It is possible to increase your website’s ranking by following a few simple tips. The most fundamental and effective tip is to have proper keyword rich content on the website. You should definitely set aside budget for Search Engine Optimization services on your website (which Perkolate does of course!). We have rich experience in SEO and also have extensive knowledge in refining optimization tasks. 

You can also modify the design of your website to make it a high - quality SEO compatible. A well written, content-rich website has more chances to be listed higher in the search engines. The next important thing is not to use any filters in your website. Search engine robots often get puzzled with the disruption produced due to active links present in the website. Robots usually tag them as broken links, which undoubtedly can produce a negative effect on your website’s ranking.

In search engine optimization, the success of a website is largely dependent on the overall SEO plan. You must ensure that the SEO strategy you enlist is well thought out and the keywords and key phrases are carefully chosen. A SEO plan developed without expertise is not at all capable of attracting traffic. So it is better to consult professionals like Perkolate before designing the plan.

One of the most important aspects is to continually keep on revising your efforts with regard to SEO. Markets, strategies and tactics change at a fast pace and accordingly your SEO must continually change as well.

More information:

• What is Search Engine Marketing (SEM)?
• The Importance of Las Vegas SEO & Search Engine Optimization
• Top Ten Search Engines - Las Vegas Search Engine Marketing Tips
• Make the Most of Las Vegas Online Marketing Efforts
• Why You Should Keep Your Las Vegas Website Up to Date
• Tips for Optimizing Your Las Vegas Website
• Free Google Tools to Help Promote Your Las Vegas Web Site

If you aren’t currently running any internet marketing or online marketing programs for your Las Vegas website or business in general, you are a bit behind the curve. Over the past 10 years, many companies have shifted their marketing budgets from more traditional print methods (yellow pages, newspapers, magazine ads) to online marketing programs, after all, people are turning more and more toward looking for local Las Vegas businesses online through a google search, for example.

Here are some potential ideas for running your online marketing programs (along with links to our main website that describe each item further):

• Search Engine Optimization (SEO) - increases organic traffic to your website.
• Blog Marketing - fills your website with valuable keywords through articles.
• Email Marketing - sending periodic email to your current customers reminds them you’re around.
• Paid Inclusion advertising and Pay-Per-Click campaigns - gets you to the top of the search engine results pages.
• RSS Feeds - syndicate your blog content out to the internet.

Top Ten Search Engines (your Las Vegas website should be on all of them):

1. Google (of course!)
2. Yahoo!
3. MSN
4. AOL
5. Microsoft Live Search
6. Ask.com
7. Alta Vista
8. Excite
9. AlltheWeb.com
10. Lycos

Organic Search Engine Results

To rank on search engines through an organic search, you must have a website that is properly built, has no broken links, and the content must be updated as much as possible. A professional SEO company like Perkolate can perform keyword research and find out exactly what the public is searching on and can devise a strategy to integrate those keywords into your website.

Pay-Per-Click Online Advertising Campaigns

In addition to having basic Search Engine Optimization services performed on your website in order to gain organic traffic, Perkolate recommends adding in a pay-per-click program into the mix. With a pay-per-click campaign you can choose the keywords you want your website to rank for, set a budget, and your website will appear as a “featured result” when someone does a search on google, let’s say.

Either way you look at it, your Las Vegas website needs to be properly optimized with search engine optimization and promoted with search engine marketing and pay-per-click advertising if you want to keep ahead of the curve!

Need help with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? Contact perkolate at fullsteam@perkolate.com or call us at 702.341.0085.

There are many obvious reasons to keep the content on your Las Vegas corporate or business website up-to-date, but there are many not-as-obvious benefits that you should be aware of:

Obvious Reasons Why You Want to Keep Your Website Updated:

• Keeps your website fresh - Visitors like reading new and updated content on your website.
• Keeps your website professional - Visitors like to go to a website that is timely and well maintain, it lends credibility to your company that visitors know that you spend time on updating it, especially in Las Vegas.
• Current information - It allows you to communicate timely and current information out to your clients quickly, for example a special promotion, news item or new hire information.
• Reduces phone calls and emails - If visitors can learn about all of your products and services online and they don’t have to call you to ask questions, it saves you valuable time.
• If you don’t, your competition will.

Additional Benefits to Keeping Your Website Updated:

• Search Engines love updated content - google, msn, and yahoo (all search engines for that matter) are constantly crawling your website and the more often pages are updated, the better you can rank in the search engines.
• New Technologies - new and improved technologies are constantly being released and your website should contain the latest.
• Keep in Style - just like fashion, websites can look dated after a few years, so it’s always a good idea to refresh the look and feel to make sure yours doesn’t fall behind the curve.

Okay, so it might see a bit biased that we are writing an article on how to choose a local Las Vegas web design and development company, however, as a business owner we will deliver valuable advice on how to do just that.

Las Vegas offer numerous large and one-person web design and development shops that can assist you in the creation of your web site, however, you should be aware that large marketing and design firms charge a LOT of money to build and maintain websites.  Smaller one-person web design companies can many times be not as seasoned and reliable as you’d hoped.

Here’s a list of things you should consider when interviewing Las Vegas web designer companies (and most of these questions should be answered by visiting a web design company’s website):

• How many years have they been in business?
• How many years have they been in Las Vegas?
• Who are some of their clients and do they have testimonials?
• How many people do they have on staff?
• Are there real people listed on their site if you view their “About Us” page?
• Do they outsource the work to other countries (buy American)?
• Did they answer their phone and/or return your call promptly?
• Did they answer your email inquiry promptly?
• Did you review their portfolio of work on their website?
• Do they have a real physical address as a place of business?
• Do they offer a full set of services for your business needs (marketing, design, development, graphic design, etc.)?
• What do you find if you search on the owner’s name on a google search?
• Are they doing business on a handshake or with a proper Agreement that will protect both parties?
• Is their website complete in information that can enable to you make a informed choice?

Just what is online advertising and how can I utilize Google AdWords to increase traffic to my website?

Years ago, advertising was primarily print media - that all changed in the late 1990’s. With the new Millennium, online advertising and marketing went on to quickly become and exploding new marketing venue. New websites are being launched every minute and existing websites are revamping their advertising models – all in an effort to accommodate online advertising in a huge way.

One of the biggest complaints of business owners - with more traditional forms of advertising - was that in the real world, it was getting next to impossible to actually generate some kind of revenues from their advertising efforts. A lot of companies actually spent millions of dollars on more traditional forms of advertising, yet could not get their efforts to translate into sales.

Online advertising, especially pay-per-click online marketing campaigns, made it possible for companies to realize they could regain a good ROI on their marketing dollars spent. With the concept of paying for an ad only when someone clicks on it, the cost of gaining a lead sometimes went down!  With a pay-per-click program like Google AdWords, you can set your own budget, choose your own key words to bid on, so if words turn out to not be as profitable, you can simple delete them from your online marketing campaign.

Google AdWords – Background Overview

For the past several years, Google AdWords has pretty much been the chart-topper of Online Advertising programs (they still have the majority of the browser market share). One of the main reasons for this is that a lot of people have actually tried this program and have gained leads and made sales successfully with the AdWords program. Suddenly, Google AdWords became one of the most popular internet marketing tools for a business and one which no webmaster could live without.

The concept is quite simple. You use the AdWords online interface to create your targeted ads from select keywords which google suggests for you with the Keyword Generator Tool.

Once you design the ad and launch your online campaign, your ad will appear either appear at the top of the page or on the right of the page as a Featured Listing upon a google search. Obviously, this will occur only when people type in the keywords in the google search box that match the keywords you’ve chosen for your AdWords campaign.

Why would people click on your ads?

Yes. The reason is simple; when people are searching for products and services while on google, if the ad relates to what they are searching on, and because you’re listing is featured, visitors will indeed click on your ad.