Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Website SEO Companies Las Vegas & The Value They Provide

Website SEO will get a web page or article notice. SEO is Search Engine Optimization. SEO uses key words throughout an article, web page landing page, press release or any other online content to be found by a search engine. Search engines look for key words when a search is typed into the search field. So when looking something up, a keyword is entered or a phrase is entered and the search engine looks for matching information by the key words and phrase that it finds. The search results that are seen are the closest match to the keywords and phrases that were types in. The first result is the closest and the results that follow continue in that order, second closest, third and so. Website SEO companies add keyword relevant words and phrases to a website and all the content on the website to make the websites products and services found.

What this means is that the more key word relevant the web pages are of a website, the better chance there is of finding the site while doing a search. However, SEO websites are not just loaded with key words. Search engines have algorithms that look for key word stuffing within websites and articles. Too many keywords in any content can lower the page ranking and where the content is found within the search results. Key words have to be used in such a way that there is plenty of real content to match the keywords added. SEO companies have perfected the way key words are added to a website and how the keywords match the content correctly, as well as not being added too many times within a page or article.

Also, key words are comprised of primary keywords, which are the main keywords of a website or web page, and secondary keywords that are variations of those key words that are used. There needs to be a combination of these key words in any online content. SEO companies understand the best key word combinations to use, how to place them into the content and how often to use them. SEO companies are able to search engine optimize a website and web content so that there is the highest probability of the site being found within search results. These benefits are huge when wanting to be found online with thousands of other companies and websites. Competing for top ranking within in search engine results is an on going process. SEO companies are able to maintain these standards and continue to tweak and change the site for the most visibility.

For more information, contact Perkolate at 702.341.0085.

You may have heard of the term “PCI compliant” but if you are process credit cards and take payments with your Las Vegas website, you definitely know what it is.  PCI (Payment Card Industry) compliance was created by major credit card issuers to create standards that protect personal information and keep credit card transactions secure and it involves several factors that need to be kept compliant. If you fail to meet the PCI compliance standards, you could face fines or lose your credit card processing abilities for your business.

As an overview, the basic requirements for PCI compliance are:

• Build and Maintain a Network that is secure
• Protection of stored cardholder data
• Maintain a vulnerability management program
• Strong control measures for cardholder data
• Monitor and test network frequently
• Keep an Information Security Policy

Here are some in-depth helpful links to articles to help you understand all of the details of PCI compliance:

• PCI Compliance Guide, PCI Data Security Standards - pcicomplianceguide.org
• Payment Card Industry Data Security Standard - Requirements and History - wikipedia.org
• What is PCI Compliance? - A Resource Guide for New & Established Businesses - whatiscompliance.com
• What is PCI compliance? - Developer Tutorials’ Forum
• PCI compliance: Don’t become another headline - zdnet.com
• PCI DSS: 5 Guidelines for Gaining PCI Compliance - pcicomplianceguide.org
• PCI Compliance Levels - Determining Your PCI DSS Level - elementps.com
• PCI SSC New Self-Assessment Questionnaire (SAQ) Summary - pcisecuritystandards.org
• HackerGuardian PCI Compliance Wizard/PCI Self Assessment Questionnaire - hackerguardian.com

Perkolate is proud to announce the launch of its latest website for VegasBestExtensions.com. Perkolate designed the logo, website and extensive flash gallery.

About VegasBestExtensions.com

Safe, Natural looking, Reusable, Remy, Non-chemical, Non-glue, Gorgeous Human Hair Extensions! Vegas Best Extensions services are available in Las Vegas and Los Angeles hair salons. Whether you are looking for fun and excitement, or a full head of long beautiful hair; your dream is a reality with Vegas Best Extensions.

Vegas Best Extensions, Inc. was founded by Paul Juma, a professional stylist, master colorist, and well respected hair extensions artist. Paul is certified by American Board of Certified Hair colorists (ABCH).

For more information about Perkolate contact us at 702.341.0085 or visit our website at www.perkolate.com.

Web 3.0 is the future of the WWW as we know it. It will be the stuff of dreams and super future movies. It will enhance browsing so that you don’t have to make separate inquiries when figuring out several things. For example, you want to go miniature golfing, see the best movie out right now and eat at taco bell afterwards. Normally, you would have to open up a search engine, find mini golf range, search for movie theaters, go to another site to read about the movies, and then do yet another search to find the taco bell. So, what if you could just type something like “city name, mini golf, best movie, closest taco bell” , then just sit back and wait while the internet does it all for you? That is the dream and vision of Web 3.0

In a constantly evolving world of web design, graphic design, C++ and all those other design languages that most just have heard whispers of, what does this mean? It means even more evolution, more opportunity. More leeway for creative genius. In the current world of Web 2.0, a designer can make a stamp. He or she can make graphics, blogs, and make his or her presence known upon the internet. That is where 2.0 stops. 2.0 is designed for people to talk to one another. Everything panders to this desire to “stay connected” . Our cellphones, PDA’s, laptops, home PC’s. Web 3.0 takes it up a notch. Bordering on AI technology, the machines can speak to one another. Through keywords, through designs, the web page will evolve into something that allows the computer to see a web page as we do. As such, a designer, and those that want a design, must be able to speak this lingo.

The average computer user today tends use their computer to play a few games, check their email and watch a TV show. A portion of our population has not begun to tap into the full potential of the internet. As such, when they want a web page made for their businesses, they seek out a professional. In the age of 2.0, nearly anyone can publish a web site. Point and click technology makes it all simplistic, a dream. But in 3.0 if you cannot make the web page speak to the other pages, well it is lost in the sea of information that is the world of online. It is always best to hire those that understand this all, lest you be lost in the anonymity of the Web.

If you’re preparing to design a catalog for your company here in Las Vegas, sometimes approaching the task can seem overwhelming at times, however, we here at Perkolate have taken time to put a list of catalog design tips and tricks that will help you plan and think about your new catalog design.

1. Plan out what information you’re trying to convey with the catalog and write everything out into a Word document so you can go back and edit.
2. Try to imagine how many pages your catalog will be (more pages will be more expensive for both the design and printing) and specify in the content you’re writing what will roughly go on each page.
3. Write for your target audience, at their level and tell them how your products and services will help make their jobs easier and help them to be more successful business people and companies.
4. Assemble any master graphics and photos including logos, product shots, examples of your work, staff photos, building shots, etc.
5. Set a timeline to do your due diligence before contacting a professional design company (like Perkolate) and think about what a realistic schedule is that you want the printed catalog completed.
6. Don’t have too much text on the pages, make sure you leave enough room for exciting and dynamic graphical images.
7. Cross sell any other marketing materials you have as well including your website.
8. Make sure the new design matches your current marketing materials (website, brochures, business cards, etc.) to help reenforce your company’s branding and identity efforts.

Successful marketing techniques are crucial to any Las Vegas business. This is especially true when it comes to internet marketing. Hiring a Las Vegas company like Perkolate to handle marketing concerns can prove to be very beneficial, this is why it is so important to make sure that you have hired the right company. Marketing can not only be hard work but can be quite strategic, not all internet marketing companies may be proficient.

When marketing on the internet, blogs and articles can be very effective in getting the word out. However, utilizing the proper tags and maintaining the appropriate content can be quite perplexing to the most business savvy individual. Some companies may simply make use of “filler” content, which provides no real substance. This makes marketing strategies ineffective and wasteful. Not only should the company provide relevant content, but it should not read as a paid ad.

In addition, content should always be professional. Grammatical and spelling errors should not be present. A reliable company will ensure that the grammar and spelling is always accurate. Information should be factual and geared toward the appropriate audience. These mistakes may seem minor but may prove detrimental when it comes to marketing techniques that involve blogging, aritcle writing, or otherwise posting information on the internet.

Making use of the proper tags is also another frequent error. If the information isn’t searchable, your business is not getting out there. Search tags should be frequently assesed for popularity, age group, and several other criteria. Many other companies may simply attach a few tags and assume their work is done. Maintaining and updating tags assists in extending the life of the material and can make a significant difference.

Blogging and article writing is an excellent marketing strategy, it’s a proven way to get maximum returns on your investment. However, it does require a lot of time and know how. If and when deciding to hire someone to do this for you, make sure the services offer professional quality content. Blog design and content is an expertise and should not be left to just anyone. The future of your business may depend on it.

5 Tips to Safe Social Networking

Do you have a MySpace, Facebook or other Social Networking page? What a great way to get and stay connected with family and friends! When used carefully, they can be a lot of fun and you can keep up to the minute on your family and friends as well as meet new people. But without taking the appropriate safety measures, it could lead to embarrassment, identity theft or potential harassment from unsavory people.

Here are 5 Tips to Safe Social Networking!

Privacy Settings:
Different Social Networking websites have various privacy settings. If you are developing a page or are already doing Social Networking, go to the settings portion of the website and put in strict privacy settings for your page. If possible, set the settings so that only the people “friends” you invite onto your page can see what you post.

Content on Your Page:
Think before you post! You should have it in the back of your mind that whatever you post on your page, you are comfortable for anyone to see, such as your family, friends or your employer. Know that pictures and comments made by you can be forwarded to others.

Your Connections:
Once you sign up for a Social Networking site, you’ll be amazed at the number of people that will want to be part of your network. Don’t automatically accept everyone to be part of your page. Be choosy of who you allow to be part of your network.

Your Personal Information:
Remember that most people are good, but there are a lot of people out there that can do you harm. When posting your profile on a Social Networking site, be sure not to include too much personal information about yourself or your family. Don’t post your full date of birth on a website. Be sure not to post your home address or exact locations of where you will be for everyone to see.

Number of Connections:
You’ll notice that some people will have hundreds, sometimes thousands of connections. It’s hard to imagine that those individuals that have that many connections really know all those people. In order to better control your site and who sees the content of it, remember that quality is better than quantity.

With Social Networking becoming so popular, it is definitely one of the best and most fun ways to keep connected with friends and family. Just remember to always think before you post and protect yourself in this sometimes crazy world we live in

‘Love your life and live it to the fullest. Just do it with your EYES WIDE OPEN. Know that I am keeping my eye out for you.’ - Cynthia

Cynthia Bazin is a licensed Private Investigator and Security Consultant in the State of Nevada. Please contact her today for your next speaking engagement or any training needs on Safety & Security. She can also take care of all your investigative needs. She will ensure you have all the tools you need to keep you safe! For more information, visit her website at www.thebazingroup.com.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Perkolate is proud to announce the launch of its latest website for Haines and Krieger of Las Vegas. 

About Haines and Krieger

Haines & Krieger possesses extensive experience representing debtors in bankruptcy matters. They have earned a reputation for thoughtful, ethical, proactive and (when necessary) aggressive work on behalf of their clients. They have a particular knack for understanding their clients’ needs, anticipating problems and developing effective and practical solutions.

Las Vegas Bankruptcy Lawyers & Attorneys for Loan Modifications, Chapter 7 and Chapter 13

George Haines and David Krieger are two of the best bankruptcy lawyers in Las Vegas. Consumer bankruptcy is what we know and pretty much all we do. So if you’re looking for information about filing bankruptcy in Las Vegas, about foreclosures, debt consolidation and all the ways to get creditors off your back, Haines & Krieger, Las Vegas bankruptcy lawyers, can help you clean your slate and get a fresh start for you and your family.

We’ll help answer all the questions for your specific situation: Is bankruptcy right for you? Can you stop foreclosure on your home? Should you file a Chapter 7 liquidation or a Chapter 13 repayment plan? How does a bankruptcy filing work and how will it impact your life in the short term and the long term? We’ll sit down with you, ask you about your situation, explain the whole process and answer all of your questions about filing bankruptcy in Las Vegas.

For more information, visit the new Perkolate-designed Haines & Krieger website at www.hainesandkrieger.com.

Perkolate is proud to announce the launch of its latest website launch for Las Vegas Limousines (www.lasvegaslimo.com).

About Las Vegas Limousines

Since 1992, Las Vegas Limousines has been a premier provider of luxury ground transportation services. With unmatched dedication to excellence, we maintain the highest standards in customer service, comfort, reliability and safety.

Las Vegas Limousines is managed under the Frias Management, LLC group of companies, which operates the largest transportation company in Nevada.

With Las Vegas Limousines, satisfaction goes beyond the chauffeur. From the reservation to the destination, our goal is to provide you an impeccable experience.

For more information, visit their new website at www.lasvegaslimo.com.