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Blog marketing in Las Vegas is a comparable new form of Internet marketing, which depends on blogs as the main attraction of advertising. Blogs are fantastic at alluring search engine traffic in Las Vegas. Their format advances itself to the search engine so it can be updated frequently and easily. Many companies find that blogs are a great way to keep in touch with their customers and increase search engine exposure all at once. Blog marketing is a cornerstone of a strong advertising crusade, and has become a substantial vehicle for public relations.

Blogs are basically websites that show information in a specific way. Blogs allow themselves to be updated quickly and easily by members of a company. They stimulate customer participation, viral marketing and feedback. For these reasons, they are perceived as a strong supplement to existing business websites, but in various ways a greater power in terms of connecting to a new or existing customer.

Businesses want to use blog marketing because it easily brings in inbound links from other sites. Sites can be hesitant to link to a corporate site. A blog usually feels interesting, and therefore other blogs and online guides may be attracted to link to it. Blogs solve one of the ample problems of businesses trying to adjust to the world of online marketing. The best kind of advertising does not come from paid ads. It comes from word of mouth.

It is important to create a blog that is interesting. Businesses have found that by letting employees discuss the business openly and freely fascinates people. People love to see the inner workings of major corporations. Blogs give you an uncensored view in to that thrilling world. Some businesses even have the CEO’s blogging. People are interested in hearing from individuals who are at the peak of an organization.

Blog marketing is also a great way to reach out to customers. For example, new product releases can be written about on a blog and regular readers will be informed instantly. The reader will link to his or her own communications, creating a promising buzz about the product before it is even released. Blogs have also been used in place of press releases.

People involved in blog marketing may also want to participate in the company through honest feedback. There are commenting tools on blogs that allow customers to give their feedback instantly. This can help businesses to improve on their products. Blogs are great tools for businesses to get honest and direct customer feedback.

If you’re interested in having a blog designed and built for your Las Vegas company or business, please contact us here at Perkolate at 702.341.0085.

For More Information on Blogs and Blog Marketing, see:

• What is Blog Marketing and How Can it Help Your Las Vegas Business
• RSS Feeds and Marketing Your Las Vegas Blog
• Submit Your Las Vegas Blog to Blog Directories
• Promote and Syndicate Content from Your Blog or Else

If you aren’t currently running any internet marketing or online marketing programs for your Las Vegas website or business in general, you are a bit behind the curve. Over the past 10 years, many companies have shifted their marketing budgets from more traditional print methods (yellow pages, newspapers, magazine ads) to online marketing programs, after all, people are turning more and more toward looking for local Las Vegas businesses online through a google search, for example.

Here are some potential ideas for running your online marketing programs (along with links to our main website that describe each item further):

• Search Engine Optimization (SEO) - increases organic traffic to your website.
• Blog Marketing - fills your website with valuable keywords through articles.
• Email Marketing - sending periodic email to your current customers reminds them you’re around.
• Paid Inclusion advertising and Pay-Per-Click campaigns - gets you to the top of the search engine results pages.
• RSS Feeds - syndicate your blog content out to the internet.

Promoting your Las Vegas website and business online does in fact take a certain amount of budget, but is your budget being used to its full potential? There a so many companies and businesses here in Las Vegas that throw a lot of money into marketing themselves online, but are they achieving results?

Part of running an online marketing plan for your website or business is monitoring the results month to month, sometimes week to week. By reviewing the results and analyzing the results, a professional internet marketing company like Perkolate can help you strategize to make the most of your budget each month.

We can track the results, then make recommendations to how to proceed on each program, how to refine a program, and where to find new online marketing opportunities to help find new leads and potentially new business.

Ways to market your business online:

• Launch a Company Website
• Search Engine Optimization
• Email Marketing Campaigns
• Purchasing Banner Ads
• Directory Listings
• Pay-Per-Click Campaigns
• Blog Marketing and RSS Feeds
• Social Networking
• Podcasting
• PR and online Press Releases

As you are already aware, Perkolate of Las Vegas offers a full suite of marketing, advertising, trade show, internet marketing, email marketing, graphic design, logo development, marketing collateral design, and branding services.

If you weren’t aware, as part of its integrated approach to marketing, Perkolate also offers a full suite of web design services for companies and businesses in Las Vegas, including:

• Website Design
• Website Development
• eCommerce Web Design
• Shopping Carts
• Membership Web Sites
• Forums, Polls & Forms
• Blog Development
• Brochure-Style Web Sites
• Single-Page Web Sites

Just what is online advertising and how can I utilize Google AdWords to increase traffic to my website?

Years ago, advertising was primarily print media - that all changed in the late 1990’s. With the new Millennium, online advertising and marketing went on to quickly become and exploding new marketing venue. New websites are being launched every minute and existing websites are revamping their advertising models – all in an effort to accommodate online advertising in a huge way.

One of the biggest complaints of business owners - with more traditional forms of advertising - was that in the real world, it was getting next to impossible to actually generate some kind of revenues from their advertising efforts. A lot of companies actually spent millions of dollars on more traditional forms of advertising, yet could not get their efforts to translate into sales.

Online advertising, especially pay-per-click online marketing campaigns, made it possible for companies to realize they could regain a good ROI on their marketing dollars spent. With the concept of paying for an ad only when someone clicks on it, the cost of gaining a lead sometimes went down!  With a pay-per-click program like Google AdWords, you can set your own budget, choose your own key words to bid on, so if words turn out to not be as profitable, you can simple delete them from your online marketing campaign.

Google AdWords – Background Overview

For the past several years, Google AdWords has pretty much been the chart-topper of Online Advertising programs (they still have the majority of the browser market share). One of the main reasons for this is that a lot of people have actually tried this program and have gained leads and made sales successfully with the AdWords program. Suddenly, Google AdWords became one of the most popular internet marketing tools for a business and one which no webmaster could live without.

The concept is quite simple. You use the AdWords online interface to create your targeted ads from select keywords which google suggests for you with the Keyword Generator Tool.

Once you design the ad and launch your online campaign, your ad will appear either appear at the top of the page or on the right of the page as a Featured Listing upon a google search. Obviously, this will occur only when people type in the keywords in the google search box that match the keywords you’ve chosen for your AdWords campaign.

Why would people click on your ads?

Yes. The reason is simple; when people are searching for products and services while on google, if the ad relates to what they are searching on, and because you’re listing is featured, visitors will indeed click on your ad.

Years ago, people could have afforded to turn a blind eye to Online Marketing, and yet had visibility for their company’s products and services on the internet. This is certainly no longer true.

With the Internet becoming a vast marketplace - and a competitive one at that - merely having a web presence is not enough. It is how you promote your company’s web presence that counts, especially in Las Vegas.

Findings from a Forrester Research Study

A Forrester Research study conducted on this issue puts things in better perspective. Over 867 businesses on the Internet across 21 domains were studied to find out different marketing tactics. Here’s what they found.

• About 75% of marketing professionals believed in increasing their online marketing spend
• 10% of the businesses planned to increase their online marketing spend by at least 30%
• About 25% B2B businesses planned to diversify offline media into online media

These findings are enough to attach a numerical importance to Online Marketing. But the positive aspects of Online Marketing reach far beyond than mere numbers.

Importance of Online Marketing for a Business in Las Vegas and Beyond

• Increases customer awareness about the company and its services – This is really the first step for a company to build a name for itself, especially in Las Vegas. People would be in a position to accept your company, but only if they know your company exists in Las Vegas and in cyberspace.
   
• Allows your company to be on a level field with your local and national competitors – In a competitive niche, the last thing you would want is a competitor surging ahead of you. A lot of business owners have spent a lot of time thinking on how to gain an advantage with competitors. One of the best methods is to have an aggressive online marketing strategy.
   
• Establishes brand identity – Online Marketing, if done properly and diligently, can do wonders for the brand identity of the company. Remember, at the end of the day, what counts is, how you present your company to potential customers. If you do it well, chances are that people will respond well.
   
• A good lead generation exercise – The importance of leads to any business, whether it is a product-based business or a service-based venture, cannot be undermined at any stage. 
   
• Gets traffic to your website – This is the big one! If your company is marketed well on the Internet, there is a chance at gaining significant traffic to your website, something both new and established companies need. That said, your business would always be well served with a well-thought-out online marketing strategy.

Some people say that it is the mass appeal that works for Online Marketing. Some say that it is the sheer numbers and the modus followed by an Online Marketing model. Whatever the reasons, the importance of online marketing cannot be ignored… not now, and not at any time in the future.

Small and medium sized businesses in Las Vegas are definitely behind the curve of internet marketing. We have so many companies we work with that know that they need to have some sort of internet marketing plan or presence on the web, but don’t know exactly what to do in order to reach potential customers with their website or how it can help generate leads.

A basic internet presence is fairly easy to obtain.  Here are some tips on how to maximize traffic to your website in Las Vegas (or anywhere for that matter) and help convert your website visitors to possible leads:

• Has your website been properly built and does it have rich useful content and a clear call to action?
• Is your website rich in organic keywords?
• Do you have helpful and relevant information and resources to offer visitors?
• Have you had a professional company perform Search Engine Optimization (SEO) services for your website in order to get organically ranked on search engines like google?
• Have you implemented a google pay-per-click campaign?
• Have you considered partnerships, affiliations or affiliate advertising opportunities?