It’s always great to find valuable marketing resources online and when we find them, we publish them for our Las Vegas blog visitors so that they can benefit from the online resources as well.
Here are some great websites to visit that can help market your Las Vegas company:
Las Vegas businesses, here’s the lowdown… advertisement is simply not marketing, it is only a PART of marketing. It’s like saying you want to have a rich market, but you don’t want to market to you client base. Forget about online marketing, web marketing, a sound corporate identity. You don’t need ‘em?
So wrong. Same is true for revenue generation… if done in your own bubble, none of these valuable strategies and tactics will get the results you’re looking for. For your Las Vegas professional services, where your relationship with your target Las Vegas audience evolves and solidifies based on their trust for you - it is all about layering your “marketing touch” in a way that builds trust solidly over time. You will scare potential clients with too much too soon!
You, as a Las Vegas business owner, have to know which strategies to use and when, based on clearly defined objectives. Each and every marketing strategy has a different and unique purpose. Here’s an overview to making sound choices.
Advertising your Las Vegas business means getting the word out to potential clients about your company through paid advertising which includes ads or commercials in the Las Vegas media, including potentially print, radio, television and internet. You should consider advertising to:
With that said, advertising can be fairly costly, but if you do it correctly and with a marketing perspective in mind and a fair budget it can indeed be effective and produce results.
Public Relations or PR is getting the word about your business products and service through the press, including articles, interview and newsworthy stories. As a business, you should use Public Relations to:
Getting good publicity requires a What’s In It For Me (WIIFM) messaging, so you have to pass the “who cares about my Las Vegas business” test each and every time. If you release a PR new item, for example, with “My Las Vegas business is proud to announce the…,” you’re going to end up dead in the water! Good relationships building with the local press is essential.
To promote your business equals getting the word out through articles, blog articles and email newsletters that you write and that potential customers will VALUE. These types of communications give you publicity and allow you to get enough visibility to become a speaker, a sponsor, will allow you to join committees and help you promote to:
Promotions are one of the most effective ways for professional businesses to build trust with customers in the vast marketplace. The options in your promotional tool kit is both vast and can be cost-effective. Get a basic plan of both online/offline promotional strategies and tactics in place you will be in pretty good shape.
As a professional business owner, you will have to make critical choices for each and every strategy you undertake…. online, offline, etc. Here are some rules of thumb to help guide you:
If you want your business to build awareness, interest, and credibility, you really will need all three strategies: advertising, PR and promotions as par of your marketing mix.
Marketing your Las Vegas company is the current economy is now more important than ever. Without effective marketing strategies in place, you will not be able to reach new potential customers, and as we always say, if you aren’t marketing, your competitors surely are.
With this in mind, I’ve compiled a list of links that discuss and outline top effective marketing strategies for businesses:
Most of our clients here at Perkolate are always interested marketing their website to make sure they get the most exposure they can for their website and for good reason. What’s the sense of having a great website if no one knows about it? Search engine optimization is always part of a thorough marketing plan for any business on the Internet; yet, most people don’t realize that each search engine places different priority to search engine-optimizing strategies. What works best for ranking on Google may not be the best strategy if you’re looking for higher ranking on Yahoo or MSN.
Here’s a website that I’ve used for a while when I have search engine specific questions when a client makes a particular request to gain higher ranking on a specific search engine. The website is Search Engine Forums ( http://www.searchengineforums.com ). It’s basically a forum community of people looking for questions answered on specific search engine standards. Their regular posters are very knowledgeable people usually in the Marketing/SEO industry who keep up all the latest changes in the way certain search engines index their search listings and help inform those of us who don’t have the time or desire to stay on top of the latest index and spidering changes to the Big 3 Search Engines - Google, Yahoo and MSN.
They also have info on other search engines and listing directories besides the Big 3, so no matter how well you may know SEO, people of any expertise level can find useful and helpful information on the latest updates and changes to the search engine or web directory they are looking to increase their website’s overall search ranking. Remember, the Internet is like an ocean and just putting your website out there without worrying about SEO is like tossing a bottle with a message in it and expecting someone to find it. Give your business and website a better marketing chance by getting the fundamentals down for Search Engine Optimization.
Perkolate has been designing eye-catching and memorable marketing collateral pieces for years. Our marketing collateral designs get noticed and help gain business and new clients.
The following are examples of marketing collateral we have designed for local Las Vegas companies including instruction booklets, brochures, catalogs, white papers, fact sheets, tri-fold brochures, trade show materials and more:
Las Vegas Booklet Design - AdvisorTeam
Las Vegas Marketing Collateral
Las Vegas Brochure Design
las vegas trifold brochure design
company overview design
If there is one thing your Las Vegas company can never compromise on, it would be marketing. Marketing often forms the base for a consistent and a productive sales effort for your company’s products or services. If you are serious about promoting your company and presenting a professionally targeted image, you should think of hiring a professional marketing firm like Perkolate.
4 reasons why you should hire a professional Las Vegas marketing firm:
Leave the specialized job to the experts.
Marketing is definitely not a job everyone has the experience, education and skills to do, it is a profession. It may seem like anyone can do it, but then there is a fine line of difference between doing something and doing something professionally and with strategy. Professional marketing firms like Perkolate Marketing have marketing experts who have years of marketing experience under their belts.
Do you really want to do it?
Remember, you could easily end up spending a lot of time with the marketing efforts for your product or service. And you most likely wont have the experience to even take an educated guess as to what a sound marketing plan could accomplish for your business. The first question you need to ask yourself – Do you really want to handle your company’s marketing by yourself? Assuming you do have the right kind of resources to do the job, would you really wish to invest the time into your own marketing programs, tracking the results and deciding the best way to refine those efforts? Most business owners answer “no” to this question, and could be much more effective handling other parts of running their Las Vegas businesses.
Marketing strategies and tactics are ever changing.
Years ago, marketing used to be primarily print ads, radio and television spots, yellow pages, door-door or through the newspaper classifieds. Nowadays, the turnaround time for running a marketing campaigns gets shorter and shorter. It involves much more that traditional advertising efforts. Online marketing, social marketing, pay-per-click campaigns and search engine optimization (SEO) are more important than the traditional marketing strategies of yesteryear. You need to stay on top of these new and emerging marketing tactics, and Perkolate can show you how!
Let a professional marketing firm maximize your marketing budget.
Whether you are promoting a $2 pen or a $20,000 wrist watch, your marketing plans and programs require a budget, a truth you cannot and should not escape (especially in today’s economy). Do you really want to risk spending your marketing budget on efforts that will not deliver results? It’s far more cost effective to hire a professional marketing firm like Perkolate to assist you in marketing your products and services.
When you actually sit down in front of your computer and you are thinking about how to write a brochure for your company or business, it can sometimes seem overwhelming. You want it to look and sound professional. We’ve put together a handy list of major points to consider when writing the content for your brochure:
Promoting your Las Vegas website and business online does in fact take a certain amount of budget, but is your budget being used to its full potential? There a so many companies and businesses here in Las Vegas that throw a lot of money into marketing themselves online, but are they achieving results?
Part of running an online marketing plan for your website or business is monitoring the results month to month, sometimes week to week. By reviewing the results and analyzing the results, a professional internet marketing company like Perkolate can help you strategize to make the most of your budget each month.
We can track the results, then make recommendations to how to proceed on each program, how to refine a program, and where to find new online marketing opportunities to help find new leads and potentially new business.
Ways to market your business online:
Perkolate is proud to announce the launch of its sister website, MarketinInLasVegas.com. MarketingInLasVegas.com was launched in order to provide resources, articles, tips and trick in marketing your new or existing company or business here in Las Vegas, Nevada.
Perkolate President and CEO, Michael Gazzano, blogs weekly and offers marketing insights, community information, and business networking advice to help you grow your business.
Visit MarketinginLasVegas.com today!
5 New Year’s Resolutions to Help Your Company Grow
Most of us set New Year’s Resolutions for ourselves… lose weight, give more to others, drink less coffee, etc. It is also important to set New Year’s Resolutions to market and grow your company or business.
In order to keep your company or business in the public’s eye and consideration set, you need to continue to market your products and services, even in a slower economy. If you don’t continue to market and promote your products and services, your competitors surely will.
Here are 5 “Resolutions” you might consider setting for your company in 2009:
For more information visit www.perkolate.com.