Las Vegas Law Firm Marketing & Branding Strategies & Tactics
Sunday, March 22nd, 2009If you are a law firm, legal firm, or attorney in Las Vegas and you are looking for marketing and branding advice and tips, Perkolate has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or how to do-it-yourself.
First, you should analyze your current marketing efforts. Here are questions to ask yourself:
- Do you currently have a marketing plan and marketing strategy in place?
- Do you have professional marketing materials developed?
- Professional logo consistently used across all of your marketing materials?
- A professional website to reach the Las Vegas market that includes a Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy?
- A brochure that includes an overview of your services and is written in a way to persuade potential clients to take the next step of contacting you for a consultation?
- Professional business cards, letterhead, envelopes and labels.
- A professionally designed Powerpoint template for presentation purposes.
- Why do you stand out above your local competition or national competition?
- What are your current branding efforts? How do you enforce the consistency of your branding?
- Do you currently run radio, television or print ads?
- Do you currently belong to legal associations, networking groups or have any affiliations?
- Have you considered marketing to targeted vertical markets (i.e. senior citizens, accident victims, hispanics?)
- What is your messaging platform and does it effectively speak to what your potential clients want to hear? Will it help them solve their problems?
- Do you currently advertise on the internet, on websites, or on search engines?
- Have you considered direct mail?
- Do you have a PR plan in place?
- What is your budget to market and brand your law firm or legal office?
Answering these questions can help shape a marketing plan and strategy for your Las Vegas law firm. If you do not have the internal resources, Perkolate can help as well. We have served the Las Vegas community for over 7 years with marketing, web design and graphic design services.
10 Surefire Strategy and Tips for Marketing Your Law Firm
- Focus on the areas of your practice that are the key revenue generators and choose the most lucrative target market or target client. Disqualify potential clients that are not a great fit.
- Have a solid, well-thought-out Marketing Plan and execute your marketing efforts through a timeline. As the plan rolls out, be sure to examine the results and refine your campaigns accordingly.
- Have a strong online presence in the Las Vegas community with your website, online marketing and search engine marketing efforts.
- Ensure all of your marketing materials have a consistent look and feel, tone and copy writing so your messaging is not diluted.
- Focus on what sets your law firm apart from competitors.
- Publicize your pro-bono work when appropriate. The Las Vegas community (and potential clients) respect when you give back to the community.
- Consider new media and keep ahead of the curve, including social networking and other social medias including creating a professional legal blog.
- Ensure your presentations are well-written, persuasive and professionally designed.
- Create outstanding relationships with clients. Strong relationships leads to referrals, serve your client, don’t sell to your client.
- Identify potential vertical marketing opportunities and run marketing campaigns to test the waters.