Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

If you run an eCommerce website you probably ask yourself often how many people visit your website and DON’T purchase from you. Are you confident that your site converts visitors into customers at the highest rate possible? Do you feel like you have truly tried everything possible to increase your conversion rate?

Ask yourself: Do you have a strong call to action? Have you tried different messaging with a split A-B landing pages? There are always different strategies and tactics to explore when marketing your Las Vegas website. Unless you’re 100% sure that your website has no room for improvements, then you should take some time to explore how to continue to maximize sales.

Here are some website marketing strategies you might consider:

Bait your website visitors with the right cheese

Online shoppers are increasingly more sophisticated each year. Assume that your prospects will visit several competitor websites before they make a decision to purchase. Your website needs to stand out and clearly communicate the benefit your website holds over your competitors. You might need a special nugget of “cheese” that encourages visitors to surf around your website for example, free shipping, suggested selling or a free sample offer. Decide what cheese you can use to entice visitors.

Create value-add offers

Partner up with other websites and companies with whom you can cross promote each other’s products or services. Exchange bonus offers with each other and help each other grow. You could offer a discount on each other’s services, gift cards, an inexpensive give-away, gift cards, etc.

Offer free gifts that encourage viral marketing

Think of a promotional item that your website visitors will keep in their purse, wallet or car at all times. A well thought out promotion item helps create awareness and can help in creating a viral marketing buzz. A phone card is a great example. You can brand it, people keep it in their wallet and they are design for repeated use and keep your brand in front of them several times a week.

Personalize your offers

Try to find ways to personalize your offers, make your prospects feel special, customize your offer with their name, by their city, state or country. Find a partner you could help cross-promote with personalized branded giveaways, coupons or offers.

Give away an item that is perceived as valuable

Free offers are nice, but “free” sometimes can sound a bit negative, so keep the percieved value of what you are offering a prospect high.

Here’s an example:

“Get a FREE phone card if you order by midnight.” (versus) “Receive your complimentary phone card worth 2 hours of free phone calls worldwide as our personal thank you gift for your online order today.”

With a little thought and research, you can find that perfect cheese that will help YOU convert more sales on your eCommerce website!

Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Marketing your Las Vegas company is the current economy is now more important than ever. Without effective marketing strategies in place, you will not be able to reach new potential customers, and as we always say, if you aren’t marketing, your competitors surely are.

With this in mind, I’ve compiled a list of links that discuss and outline top effective marketing strategies for businesses:

• The Top 7 Marketing Strategies for Independent Professionals on a Budget - BusinessKnowHow.com
• Best Marketing Strategies - helium.com
• Top 10 Internet Marketing Strategies of 2009 - marketingcharts.com
• Top Marketing Strategies for Businesses on a Budget - UnArchived Articles
• Web Site Marketing Techniques Rated - streedirectory.com
• Best Marketing Strategies for Maximum Sales - Combining Market Research, Brand Management, Advertising and PR - suite101.com
• Top 5 Guerilla Marketing Strategies - sparxoo.com
• Top Email Marketing Strategies For B2B Marketers - webpronews.com
• Top 8 Strategies to Marketing in a Recession - ElementsDaily
• Niche Marketing Strategy - How to Greatly Increase your Odds of Business Success by Using a Niche Marketing Strategy = Geisheker Group
• Market Targeting - learnmarketing.com
• How To Find And Sell To Your Target Market - about.com
• Target Marketing - Targeting Strategies - websitemarketingplan.com
• Top Small Business Marketing Trends for 2009
• Top 10 Internet Marketing Strategies - about.com
• Seven Top Online Marketing Trends for 2009 - ClickZ.com
• The Top 10 Marketing Tips of All Time - marketingscoop.com
• Business Owner’s Toolkit: Marketing Strategy
• Business Marketing Strategy Essentials - bizrave.com
• One Page Marketing Plan Template
• Marketing Plan Outline - quickmba.com

Perkolate is proud to announce the launch of its latest website and blog for Priority One Commercial Real Estate Brokerage of Las Vegas at www.priorityonecommercial.com.

About Priority One Commercial

Priority One Commercial is a Real Estate Brokerage Firm specializing in commercial leasing and sales. Since 1993, Priority One Commercial manages commercial office, industrial, land and retail properties.

Priority One Commercial provides commercial property management services to clients throughout the Las Vegas and Henderson metropolitan area. Our primary goal is to work with our clients to maximize their cash flow and establish stabilized property values. by creating customer specific marketing strategies through personalized service, Priority One Commercial matches the right client to the right property.

Successful marketing techniques are crucial to any Las Vegas business. This is especially true when it comes to internet marketing. Hiring a Las Vegas company like Perkolate to handle marketing concerns can prove to be very beneficial, this is why it is so important to make sure that you have hired the right company. Marketing can not only be hard work but can be quite strategic, not all internet marketing companies may be proficient.

When marketing on the internet, blogs and articles can be very effective in getting the word out. However, utilizing the proper tags and maintaining the appropriate content can be quite perplexing to the most business savvy individual. Some companies may simply make use of “filler” content, which provides no real substance. This makes marketing strategies ineffective and wasteful. Not only should the company provide relevant content, but it should not read as a paid ad.

In addition, content should always be professional. Grammatical and spelling errors should not be present. A reliable company will ensure that the grammar and spelling is always accurate. Information should be factual and geared toward the appropriate audience. These mistakes may seem minor but may prove detrimental when it comes to marketing techniques that involve blogging, aritcle writing, or otherwise posting information on the internet.

Making use of the proper tags is also another frequent error. If the information isn’t searchable, your business is not getting out there. Search tags should be frequently assesed for popularity, age group, and several other criteria. Many other companies may simply attach a few tags and assume their work is done. Maintaining and updating tags assists in extending the life of the material and can make a significant difference.

Blogging and article writing is an excellent marketing strategy, it’s a proven way to get maximum returns on your investment. However, it does require a lot of time and know how. If and when deciding to hire someone to do this for you, make sure the services offer professional quality content. Blog design and content is an expertise and should not be left to just anyone. The future of your business may depend on it.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

If there is one thing your Las Vegas company can never compromise on, it would be marketing. Marketing often forms the base for a consistent and a productive sales effort for your company’s products or services. If you are serious about promoting your company and presenting a professionally targeted image, you should think of hiring a professional marketing firm like Perkolate.

4 reasons why you should hire a professional Las Vegas marketing firm:

Leave the specialized job to the experts.
Marketing is definitely not a job everyone has the experience, education and skills to do, it is a profession. It may seem like anyone can do it, but then there is a fine line of difference between doing something and doing something professionally and with strategy. Professional marketing firms like Perkolate Marketing have marketing experts who have years of marketing experience under their belts. 

Do you really want to do it?
Remember, you could easily end up spending a lot of time with the marketing efforts for your product or service. And you most likely wont have the experience to even take an educated guess as to what a sound marketing plan could accomplish for your business. The first question you need to ask yourself – Do you really want to handle your company’s marketing by yourself? Assuming you do have the right kind of resources to do the job, would you really wish to invest the time into your own marketing programs, tracking the results and deciding the best way to refine those efforts? Most business owners answer “no” to this question, and could be much more effective handling other parts of running their Las Vegas businesses.

Marketing strategies and tactics are ever changing.
Years ago, marketing used to be primarily print ads, radio and television spots, yellow pages, door-door or through the newspaper classifieds. Nowadays, the turnaround time for running a marketing campaigns gets shorter and shorter. It involves much more that traditional advertising efforts. Online marketing, social marketing, pay-per-click campaigns and search engine optimization (SEO) are more important than the traditional marketing strategies of yesteryear. You need to stay on top of these new and emerging marketing tactics, and Perkolate can show you how!

Let a professional marketing firm maximize your marketing budget.
Whether you are promoting a $2 pen or a $20,000 wrist watch, your marketing plans and programs require a budget, a truth you cannot and should not escape (especially in today’s economy). Do you really want to risk spending your marketing budget on efforts that will not deliver results? It’s far more cost effective to hire a professional marketing firm like Perkolate to assist you in marketing your products and services.

Michael Gazzano, CEO of Perkolate in Las Vegas, recently spoke at the Nevada Society of Children’s Book Writers and Illustrators recent seminar at the College of Southern Nevada. Michael discussed online marketing strategies and tactics to help promote members, website design and search engine marketing and blog marketing.

If you are interested in Michael Gazzano speaking at your group or company’s next event, contact him at 702.341.0085.

About the Nevada Society of Children’s Book Writers

The Society of Children’s Book Writers and Illustrators, formed in 1971 by a group of Los Angeles based writers for children, is the only international organization to offer a variety of services to people who write, illustrate, or share a vital interest in children’s literature. The SCBWI acts as a network for the exchange of knowledge between writers, illustrators, editors, publishers, agents, librarians, educators, booksellers and others involved with literature for young people. There are currently more than 19,000 members worldwide, in over 70 regions, making it the largest children’s writing organization in the world.

In this tough economy, you have to make the most of your marketing budget and time. We’ve developed some of the more effective marketing and strategies that have worked for us and can work for you as well, so we thought we’d share them with you in an effort to help you grow your business.

Top 10 Marketing Strategies and Tactics:

1. Stand out from your competition. Create a unique corporate identity, define how you stand out from others and write effective calls-to-action in your copy. 
2. Create relationships with your customers. People like personalized service, after all, we are doing business with PEOPLE and not companies when all is said and done.
3. Have a simple, effective and easy to use website and have it optimized for search engines.  It makes you look successful and will get you traffic that can convert to leads and new business.
4. Collect email addresses. Both on your website and offline by collecting business cards, get those emails into a spreadsheet and when you’re ready, you can start using them in email marketing efforts.
5. Join local business networking or social groups.  Getting yourself out into the Las Vegas community and meeting people creates relationships and when people know you and what you do for work, they will recommend you and your company.
6. Speak about what you do. Getting speaking gigs and talking to people about what you do illustrates your expertise and gets you and your company out into the public eye.
7. Write and publish press releases. Get any news about your business happenings out to the public, can be done both online and offline.
8. Have professional marketing materials. Includes logo, business cards, website, flyers, brochures, case studies and testimonials.
9. Online Advertising. Includes SEO, Social Networking, Paid Inclusion programs and more.
10. Blog it! Create a blog for your website and write about what you do, become a recognized expert.