It’s always great to find valuable marketing resources online and when we find them, we publish them for our Las Vegas blog visitors so that they can benefit from the online resources as well.
Here are some great websites to visit that can help market your Las Vegas company:
Las Vegas businesses, here’s the lowdown… advertisement is simply not marketing, it is only a PART of marketing. It’s like saying you want to have a rich market, but you don’t want to market to you client base. Forget about online marketing, web marketing, a sound corporate identity. You don’t need ‘em?
So wrong. Same is true for revenue generation… if done in your own bubble, none of these valuable strategies and tactics will get the results you’re looking for. For your Las Vegas professional services, where your relationship with your target Las Vegas audience evolves and solidifies based on their trust for you - it is all about layering your “marketing touch” in a way that builds trust solidly over time. You will scare potential clients with too much too soon!
You, as a Las Vegas business owner, have to know which strategies to use and when, based on clearly defined objectives. Each and every marketing strategy has a different and unique purpose. Here’s an overview to making sound choices.
Advertising your Las Vegas business means getting the word out to potential clients about your company through paid advertising which includes ads or commercials in the Las Vegas media, including potentially print, radio, television and internet. You should consider advertising to:
With that said, advertising can be fairly costly, but if you do it correctly and with a marketing perspective in mind and a fair budget it can indeed be effective and produce results.
Public Relations or PR is getting the word about your business products and service through the press, including articles, interview and newsworthy stories. As a business, you should use Public Relations to:
Getting good publicity requires a What’s In It For Me (WIIFM) messaging, so you have to pass the “who cares about my Las Vegas business” test each and every time. If you release a PR new item, for example, with “My Las Vegas business is proud to announce the…,” you’re going to end up dead in the water! Good relationships building with the local press is essential.
To promote your business equals getting the word out through articles, blog articles and email newsletters that you write and that potential customers will VALUE. These types of communications give you publicity and allow you to get enough visibility to become a speaker, a sponsor, will allow you to join committees and help you promote to:
Promotions are one of the most effective ways for professional businesses to build trust with customers in the vast marketplace. The options in your promotional tool kit is both vast and can be cost-effective. Get a basic plan of both online/offline promotional strategies and tactics in place you will be in pretty good shape.
As a professional business owner, you will have to make critical choices for each and every strategy you undertake…. online, offline, etc. Here are some rules of thumb to help guide you:
If you want your business to build awareness, interest, and credibility, you really will need all three strategies: advertising, PR and promotions as par of your marketing mix.
Marketing your Las Vegas company is the current economy is now more important than ever. Without effective marketing strategies in place, you will not be able to reach new potential customers, and as we always say, if you aren’t marketing, your competitors surely are.
With this in mind, I’ve compiled a list of links that discuss and outline top effective marketing strategies for businesses:
Successful marketing techniques are crucial to any Las Vegas business. This is especially true when it comes to internet marketing. Hiring a Las Vegas company like Perkolate to handle marketing concerns can prove to be very beneficial, this is why it is so important to make sure that you have hired the right company. Marketing can not only be hard work but can be quite strategic, not all internet marketing companies may be proficient.
When marketing on the internet, blogs and articles can be very effective in getting the word out. However, utilizing the proper tags and maintaining the appropriate content can be quite perplexing to the most business savvy individual. Some companies may simply make use of “filler” content, which provides no real substance. This makes marketing strategies ineffective and wasteful. Not only should the company provide relevant content, but it should not read as a paid ad.
In addition, content should always be professional. Grammatical and spelling errors should not be present. A reliable company will ensure that the grammar and spelling is always accurate. Information should be factual and geared toward the appropriate audience. These mistakes may seem minor but may prove detrimental when it comes to marketing techniques that involve blogging, aritcle writing, or otherwise posting information on the internet.
Making use of the proper tags is also another frequent error. If the information isn’t searchable, your business is not getting out there. Search tags should be frequently assesed for popularity, age group, and several other criteria. Many other companies may simply attach a few tags and assume their work is done. Maintaining and updating tags assists in extending the life of the material and can make a significant difference.
Blogging and article writing is an excellent marketing strategy, it’s a proven way to get maximum returns on your investment. However, it does require a lot of time and know how. If and when deciding to hire someone to do this for you, make sure the services offer professional quality content. Blog design and content is an expertise and should not be left to just anyone. The future of your business may depend on it.
Perkolate has been not only working with Client to ensure a proper marketing strategy, logo, website and marketing materials for its Las Vegas clients, it has also been designing Las Vegas trade show materials including booth design for clients for years.
Here are a few examples of our tradeshow booth designs:
For ideas on how we can help you design your Las Vegas tradeshow booth materials or trade show booth materials for any show nationally or internationally, contact Perkolate at 702.341.0085.
The internet age as you’re already aware has truly arrived in Las Vegas. With millions of new users going onto the internet every year, the web has become a powerful media outlet and promotions tool for your Las Vegas business. Businesses are using online advertising in a big way and this is evidenced by the steep increase in internet marketing advertising dollars spent since the year 2002.
The rapid increase in the number of websites online has prompted the creation of search engines to help people find information easily. These search engines have started started programs like pay per click and paid advertisements on for their search results.
Search engine marketing (SEM) is a form of internet advertising used to market websites that successfully taps the never ending demand for seeking information and your company’s products and services. The various SEM methods include search engine optimization (SEO), paid placement and paid inclusion programs like google AdWords. With more than three quarters of advertisers vouching for it, SEO is still the most common form of SEM.
To advertise online, it takes a strategy, but not the hiring of a marketing agency in particular - you just have to have the know how and the interest in starting your own online SEM marketing campaign. The text ads that are a sponsored in google listing let’s say, are visible when users perform a search epitomize search marketing campaigns. Marketers buy the rights for relevant ads and pre-chose keywords and key phrases to be placed when the users type in certain search terms.
Marketers were initially hesitant to invest in search engine marketing. However, that feeling has changed over the past couple of years in the business world and a majority of senior executives consider SEM a critical component in their marketing strategy. The spending on SEM programs is predicted to increase in the future years driven by rising keyword prices, advertising space demand, and the fact that small businesses are running online marketing campaigns using keywords.
OgilvyOne Worldwide, a part of Ogilvy & Mather Worldwide is coming to this field in a big way by starting a new unit dedicated to search marketing, NeoSearch@Ogilvy. Marketing teams of all businesses have a tough job on setting their budget especially when it comes to proving a return on investment. The success of search engine marketing is attributed to the fact that advertisers pay ONLY when a user clicks on an ad.
SEM is also a controversial medium, as a series of studies and reports conducted by Consumers Reports WebWatch has targeted it. The pay per click model, though efficient, is vulnerable to click through fraud. Fake clicks from anonymous sources (or competitors) that have no intention of purchasing but done so for dubious reasons increase the ad spending of business without generating sufficient revenue from sales. The big players in the SEM field, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are taking major efforts to incorporate more transparency in the search engines and to prevent such fraudulent activities in this fast growing advertising medium which is predicted to overtake traditional means of advertising like television.
Perkolate of Las Vegas is proud to announce the launch of it’s latest website for Superior Arbor Solutions.
About Superior Arbor Solutions
SAS Tree was created to address the specialized area of tree care. The company was founded on the principal that through education, prevention and a high-level of care, trees in the harsh desert environment of the Las Vegas Valley can truly thrive and provide beauty, shade and property enhancement for long term enjoyment.
SAS Tree (Superior Arbor Solutions) specializes in tree care. From basic pruning and removal all the way to complex tree surgery and diagnosing diseases, SAS Tree can handle it. Through our Arborist Supervised monthly tree care programs we can help protect your investment. Trees are the single most expensive part of any landscape environment. They are costly to replace, especially when mature. Therefore, preventative treatment is a must to keep trees healthy and thriving for years to come.
For more information, visit the Superior Arbor Solutions website at www.sastree.com.
About Perkolate
Founded in 1999, Perkolate of Las Vegas is a unique, full service, Las Vegas web design, graphic design and marketing services firm that brews fresh marketing services, website design, and graphic design for clients in Las Vegas that exceed expectations. Perkolate integrates key marketing principles and strategies into all of our client’s projects, that get results. Perkolate can assist you in developing and managing your marketing programs for both internet marketing and offline marketing strategy. We are based in Summerlin, Las Vegas.
If you are a law firm, legal firm, or attorney in Las Vegas and you are looking for marketing and branding advice and tips, Perkolate has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or how to do-it-yourself.
First, you should analyze your current marketing efforts. Here are questions to ask yourself:
As you are already aware, Perkolate of Las Vegas offers a full suite of marketing, advertising, trade show, internet marketing, email marketing, graphic design, logo development, marketing collateral design, and branding services.
If you weren’t aware, as part of its integrated approach to marketing, Perkolate also offers a full suite of web design services for companies and businesses in Las Vegas, including: