Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Twitter Rocks!

Perkolate has recently passed the 2900 followers rank on twitter.com and is in the top 70 twitter sites in all of Las Vegas! Our twitter tweets offers links, resources and tips & tricks about marketing your business in Las Vegas, web design, website development, graphic design and business growth. Check out our twitter page at www.twitter.com/merge702.

What is twitter? For more information on what exacting twitter is, visit our sister website at MarketinginLasVegas.com and read the article on What is Twitter - Las Vegas Needs to Know!

Twitter is a part of social networking and social media and marketing. On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to college with, bascially create your own online community.

Here are some tools to help you with twitter:

• What is Twitter - Wikipedia
• 140+ More Twitter Tools!
• Top 40 Twitter Tools
• 11 Useful Twitter Tools That Don’t Require Your Password
• 10 Essentials Twitter Tools for Business
• 25+ Incredibly Useful Twitter Tools and Firefox Plugins

Your company logo is perhaps the most important marketing tool you can have for your local Las Vegas business or company. A logo is a visual representation of your entire company, your products and services, the tone of your marketing communications efforts. It is truly the first communication you have with a potential client, so you should consult with a professional graphic designer in Las Vegas to ensure that your logo is doing all it can in marketing your business.

A professional designer should consult with you on the mission of your company, your products and services, your target audience, the colors and fonts that would communicate most effectively with your audience. A professional graphic design company will also evaluate your competition’s logos to determine how your logo can stand out.

If you haven’t revisited the design of your logo, perhaps now is a good time.  Your logo should be professionally designed and it should be consistent on all of your marketing materials - your business cards, envelopes, letterhead, brochures, signage, etc. Consistency is key in branding a new or existing small company or business, especially here in Las Vegas.

For a professional logo evaluation, please contact Perkolate at fullsteam@perkolate.com, visit our website at www.perkolate.com or call us at 702.341.0085. We would be happy to help you stand out from your competition.

You might think you have a lot of reasons to work with a Marketing & Design agency outside of the Las Vegas area to help you market and promote your business or company. Reputation and experience are a couple of often-heard reasons.  Bigger firms and national and international firms are most likely not necessary to achieve your business and marketing objectives. If you are having a tough time trying to find the best fit for you and your marketing and design needs here in Las Vegas, read on.

Why you should be working with a local marketing and design firm in Las Vegas

• Local Marketing and Design firms (like Perkolate) know the local Las Vegas market and all of the nuances involved in marketing your business or services here in Vegas and nationally.
• Meet the company you hire to work with you on your marketing and web and graphic design projects face to face.  Nobody wants to work with people they haven’t met in person and have a relationship with.
• A local company, like Perkolate, has done business within the community for many years (if they are reputable) and would know of a lot of resources and great connections to help you with your business or company.
• Supporting businesses in your own community make your business and other Las Vegas businesses stronger.

Years ago, people could have afforded to turn a blind eye to Online Marketing, and yet had visibility for their company’s products and services on the internet. This is certainly no longer true.

With the Internet becoming a vast marketplace - and a competitive one at that - merely having a web presence is not enough. It is how you promote your company’s web presence that counts, especially in Las Vegas.

Findings from a Forrester Research Study

A Forrester Research study conducted on this issue puts things in better perspective. Over 867 businesses on the Internet across 21 domains were studied to find out different marketing tactics. Here’s what they found.

• About 75% of marketing professionals believed in increasing their online marketing spend
• 10% of the businesses planned to increase their online marketing spend by at least 30%
• About 25% B2B businesses planned to diversify offline media into online media

These findings are enough to attach a numerical importance to Online Marketing. But the positive aspects of Online Marketing reach far beyond than mere numbers.

Importance of Online Marketing for a Business in Las Vegas and Beyond

• Increases customer awareness about the company and its services – This is really the first step for a company to build a name for itself, especially in Las Vegas. People would be in a position to accept your company, but only if they know your company exists in Las Vegas and in cyberspace.
   
• Allows your company to be on a level field with your local and national competitors – In a competitive niche, the last thing you would want is a competitor surging ahead of you. A lot of business owners have spent a lot of time thinking on how to gain an advantage with competitors. One of the best methods is to have an aggressive online marketing strategy.
   
• Establishes brand identity – Online Marketing, if done properly and diligently, can do wonders for the brand identity of the company. Remember, at the end of the day, what counts is, how you present your company to potential customers. If you do it well, chances are that people will respond well.
   
• A good lead generation exercise – The importance of leads to any business, whether it is a product-based business or a service-based venture, cannot be undermined at any stage. 
   
• Gets traffic to your website – This is the big one! If your company is marketed well on the Internet, there is a chance at gaining significant traffic to your website, something both new and established companies need. That said, your business would always be well served with a well-thought-out online marketing strategy.

Some people say that it is the mass appeal that works for Online Marketing. Some say that it is the sheer numbers and the modus followed by an Online Marketing model. Whatever the reasons, the importance of online marketing cannot be ignored… not now, and not at any time in the future.