Posts Tagged ‘pay per click campaign’

Top Ten Search Engines - Las Vegas Search Engine Marketing Tips

Monday, March 23rd, 2009

Top Ten Search Engines (your Las Vegas website should be on all of them):

  1. Google (of course!)
  2. Yahoo!
  3. MSN
  4. AOL
  5. Microsoft Live Search
  6. Ask.com
  7. Alta Vista
  8. Excite
  9. AlltheWeb.com
  10. Lycos
Importance of Appearing on Search Engine Listings
Search engines are a major sources of business here in Las Vegas if your website appear in search engine results, especially the first few pages. How do you get onto the first few pages? There are two ways, organic results and pay-per-click campaigns.

Organic Search Engine Results

To rank on search engines through an organic search, you must have a website that is properly built, has no broken links, and the content must be updated as much as possible. A professional SEO company like Perkolate can perform keyword research and find out exactly what the public is searching on and can devise a strategy to integrate those keywords into your website.

Pay-Per-Click Online Advertising Campaigns

In addition to having basic Search Engine Optimization services performed on your website in order to gain organic traffic, Perkolate recommends adding in a pay-per-click program into the mix. With a pay-per-click campaign you can choose the keywords you want your website to rank for, set a budget, and your website will appear as a “featured result” when someone does a search on google, let’s say.

Either way you look at it, your Las Vegas website needs to be properly optimized with search engine optimization and promoted with search engine marketing and pay-per-click advertising if you want to keep ahead of the curve!

Need help with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? Contact perkolate at fullsteam@perkolate.com or call us at 702.341.0085.

Tips for Optimizing your Website in Las Vegas

Tuesday, December 16th, 2008

Small and medium sized businesses in Las Vegas are definitely behind the curve of internet marketing. We have so many companies we work with that know that they need to have some sort of internet marketing plan or presence on the web, but don’t know exactly what to do in order to reach potential customers with their website or how it can help generate leads.

A basic internet presence is fairly easy to obtain.  Here are some tips on how to maximize traffic to your website in Las Vegas (or anywhere for that matter) and help convert your website visitors to possible leads:

  • Has your website been properly built and does it have rich useful content and a clear call to action?
  • Is your website rich in organic keywords?
  • Do you have helpful and relevant information and resources to offer visitors?
  • Have you had a professional company perform Search Engine Optimization (SEO) services for your website in order to get organically ranked on search engines like google?
  • Have you implemented a google pay-per-click campaign?
  • Have you considered partnerships, affiliations or affiliate advertising opportunities?
If you have answered no to any of the above questions, your company or business just may be behind the internet curve not just in Las Vegas, but nationally as well.