The Importance of Developing and Executing Your Corporate Identity
Tuesday, September 9th, 2008What is a Corporate Identity?
Developing and maintaining a professionally designed corporate identity for your company or business is a critical factor in marketing and selling your products and services. It is viewed by many marketing experts as essential to your long-term success.
Your corporate identity is the “face” or the look and feel you provide out to your markets through the logo, color scheme and fonts used in your marketing materials that identify your company or business. And just as you would follow a business or marketing plan for your company or business, your corporate identity should, too, have a plan or blueprint. This plan is called a Style Guide.
Style Guide
A Style Guide is a document designed by a professional design company (like Perkolate) and when completed, contains your master logo, color palette, color definitions, font definitions and other relevant information that would be used to develop any print or web materials for your company.
Once you have a Style Guide in place, you would use this as a tool to ensure that any vendors you work with to develop any marketing materials for your company have these guidelines to follow in order to maintain a consistent look and feel to all of your marketing materials.
Look Professional
Maintaining a consistent look and feel with all of your marketing materials will resonate with your customers and clients and communicate professionalism and integrity. Ideally, you should work with one company or agency that can develop and maintain your corporate identity so that they can design all of your web or print design materials in a consistent manner.
Perkolate Can Help
This is exactly what Perkolate of Las Vegas does for its Clients. We help them look like large professional companies, even if they are just starting out. We develop their Style Guides and help execute their corporate identity that helps them compete successfully in today’s competitive marketplace.
Any questions? Let us know… fullsteam@perkolate.com or call us in Las Vegas at 702.341.0085.