Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Promoting your Las Vegas company’s products and services can be done by radio advertising, television advertising or have it printed into a brochure (much cheaper of course). However not all businesses can afford to advertise on television and radio, so printed marketing materials, especially a strong brochure, becomes the next best thing.

Brochures are simple overviews of your business and can be easily handed out, mailed, etc. A well-written and designed brochure can grab a potential customer’s attention. You can make them even more polished and professional if you choose special papers, unique sizes, special paper coatings and such, however, this will add to your printing costs.

Here are some ways to keep your Las Vegas brochure printing costs low:

1. Talk to a printer before you begin. Get quotes from high-end printing companies, online printing companies and even Kinko’s. Know what your options are and how much each option will cost.
2. Know your audience and HOW to distribute your brochures to potential leads. For example, leaving them on windshields in a parking lot may not be the most effect way of advertising; and you would be wasting brochures you paid to have printed.
3. If you are going to be printing huge quantities of your brochure (in the thousands) that you should try to find a bluk or wholesale printer to keep costs down.
4. Don’t include info that might change in the near future. For example, if you’re planning on moving your business six month from now, but you’re printing brochures you plan to use for the next year, you might consider leaving your address off.

We’ve compiled a list of the top 15 graphic design resources that can help you prepare your marketing materials, and help market and grow your Las Vegas business:

1. Creative Portfolios, Projects and Collaborations - behance.net
2. Paper Mills, Printing Paper, Fine Paper & Specialty Paper - paperspecs.com
3. Free Multimedia Magazine Subscriptions and Free White Papers - creativepublic.com
4. 1001 Free Fonts - Download Free Fonts for Windows and Macintosh - 1001freefonts.com
5. Adobe Illustrator Tutorials, Free Illustrator Tutorials - adobeillustratortutorials.com
6. Stock Layouts for Brochures, Flyers & Newsletters - stocklayouts.com
7. Logo Design Inspiration Blog & Collection of Great Logos - logodesignerlogos.com
8. Business Templates, Images and Brochures - HP Small and Medium Business
9. Graphic Design Resources for Illustrator and Photoshop - Shapes, vector images, stock photos - designers-revolution.com
10. 30 Excellent Resources for Graphic Design Freebies - sixrevisions.com
11. Graphic Design Blog Featuring Tips, Tutorials and More - youthedesigner.com
12. Pantone Colors, products and guides for accurate color communication - pantone.com
13. Stock Photography: Search Royalty Free Images and Photos - istockphoto.com
14. Lorem Ipsum Generator from designerstoolbox.com
15. 70 Excellent Logo Design Tutorials and Resources - sixrevisions.com

If you’re preparing to design a catalog for your company here in Las Vegas, sometimes approaching the task can seem overwhelming at times, however, we here at Perkolate have taken time to put a list of catalog design tips and tricks that will help you plan and think about your new catalog design.

1. Plan out what information you’re trying to convey with the catalog and write everything out into a Word document so you can go back and edit.
2. Try to imagine how many pages your catalog will be (more pages will be more expensive for both the design and printing) and specify in the content you’re writing what will roughly go on each page.
3. Write for your target audience, at their level and tell them how your products and services will help make their jobs easier and help them to be more successful business people and companies.
4. Assemble any master graphics and photos including logos, product shots, examples of your work, staff photos, building shots, etc.
5. Set a timeline to do your due diligence before contacting a professional design company (like Perkolate) and think about what a realistic schedule is that you want the printed catalog completed.
6. Don’t have too much text on the pages, make sure you leave enough room for exciting and dynamic graphical images.
7. Cross sell any other marketing materials you have as well including your website.
8. Make sure the new design matches your current marketing materials (website, brochures, business cards, etc.) to help reenforce your company’s branding and identity efforts.

So you have a final business card and you’re searching for a company to have your professionally designed business card? Perkolate works with many printing companies in Las Vegas and beyond. 

So you have your professional marketing materials - your business card, letterhead, envelopes, brochures, flyers, etc. - and now you are trying to choose the Las Vegas printing company you will use to print the materials.

There are a few questions you should ask yourself before researching a printer in or out of Las Vegas:

• Are your marketing materials standard sizes?
• What quantities of each are you ordering?
• How quickly do you need the materials in hand (turnaround time)?
• Do your materials have special cuts (die-cuts)?
• Do you want special papers or custom PMS inks?
• Do you have master files and a PDF copy of each of the pieces to provide to a printer?
• What is your budget to have the materials printed?