Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Ways to promote your Las Vegas website in a cost-effective manner.

So just what is the difference between promoting your Las Vegas website and a traditional brick and mortar store? It’s a common question asked by many new business owners and internet marketers. It turns out the principles are the same but the methods are a bit different. Let’s take a look at how they differ.

The primary goal of the promotion and awareness-building of both is to first create awareness of its existence. Secondly, you need to communicate to potential customers to know what exact products and services you offer and why it will make their life or running their business more easily. Next you want to show them how your products and services are better than any others others in the market. This is all to achieve your final goal of visiting your Las Vegas website or store. Making the sale is another lengthy topic all together.

If you have a sizable advertising budget, you can start by advertising in the New York Times or on NBC for a brick and mortar store or on Google or Yahoo sites if you’re on the internet. If you do not have a large budget, there are many cost-effective ways you can promote your Las Vegas website.

8 Cheap Ways to Promote Your Las Vegas Website

1. Tell your friends and family all about your website. On average, a person has a couple of hundred family members and friends. Email them, stay in touch and let them know!
2. Sign up for a leads service that will refer leads to your Las Vegas website. This will be a nominal expense in relation to the leads if you utilize the right service.
3. Post your helpful articles and opinions on forum web sites. This helps add credibility to you as an expert in your field and will refer people back to your web site.
4. Consider Search Engine Marketing (SEM). An paid advertising campaign on Google Adwords is another way to reach your potential clients. You can choose the exact phrases and words you want and set your own monthly budget.
5. Create a flyer or simple tri-fold brochure that promotes your Las Vegas business and your web site.
6. Place newspaper classifieds in local Las Vegas newspapers. You can generate a very cost effective campaign using weekly newspapers that are less expenisve and can reach your target market in Las Vegas and beyond.
7. Write and publish helpful and insightful articles just like this one that showcase your expertise and knowledge and help direct clients back to your web site.
8. Start your own Las Vegas blog on your website. Your own company blog allows you to add more pages of content to your website and more pages of rich content helps with SEO efforts.

For more ways to promote your website for free, consider doing a google search for “free ways to promote my website” and see what other helpful tips come up. It takes a little time to do the research, but the benefits can be very beneficial!

Launching a website for your Las Vegas business is one of the smartest steps you can take - these days, having a site is absolutely necessary. Here, we’ll cover the basics on how to get started in designing an attractive, functional website for your business in Las Vegas.

Your first step is to register a domain name for your business. Your domain name should be the same as your business name and easy for customers to spell and remember. You’ll also need to make sure that you have hosting for your website. You can often find domain and hosting packages, which is something you may want to look into for convenience’s sake.

Once you have your domain and hosting all set up, it’s time to get building. A website design company will be able to help you come up with a layout for your website that will attract and appeal to your customers. Finding a good website design company to fit your needs is crucial. You can also look into copywriting services to ensure that the content on your website is written in a compelling, clear way. Be sure to make use of SEO optimization when deciding on your website’s content. This helps customers find your company’s website via search engines.

The images on your site should be of excellent quality. Blurry or grainy images do not look professional and will turn your website’s visitors off. You can use images of your company’s headquarters, of your employees and of your products to add a personal touch to your website. You can also use stock images available online if you’d prefer.

Once you’ve launched your website, include links to it in your email signature, on advertisements and countless other places to get the word out to customers. The more people that view your website, the better!

Another great free online too to check your Las Vegas Search Engine Rankings in seconds:

http://www.mikes-marketing-tools.com/ranking-reports/

Searches google, Yahoo!, AOL, Bing (MSN) AllTheWeb, and AltaVista. Mike’s Marketing Tools has a lot of other free online marketing tools as well.

If you run a report on your Las Vegas Website and find you’d like to rank higher in the search engine results, contact Perkolate at 702.341.0085 for advice and assistance with your search engine optimization (SEO) or email us at fullsteam@perkolate.com.

More information on Las Vegas Search Engine Optimization (SEO)

Here’s a great tool from archive.org to look up how websites have looked in past years:

http://www.archive.org/web/web.php

Improving your Las Vegas website’s search engine ranking is crucial to your success online. If you don’t take time to learn SEO (search engine optimization) and SEM (search engine marketing) you will waste a lot of time and money building sites and blogs that no one sees in Las Vegas or beyond. SEO is how you get more viewers to your pages (traffic), and SEM is the process of combining SEO with pay per click (PPC) advertising to market your website and products. Search engine traffic means people already searching for your product or information, and therefore already interested in buying.

First determine your best topic choices and how much competition there is for each topic. If you start out trying to compete with a lot of high ranking websites, you’ll find your site gets hopelessly lost in the search engine rankings. Instead, try to find niches where there is considerable demand for the product or information, but less competition from very strong sites. That makes it much easier to to rank higher in the search engine rankings. A keyword research tool like Wordtracker is very helpful in this process.

Once you have your content, one of the best ways to get higher rankings in the search engines is with backlinks. Backlinks are links to your website or blog from other websites. The more backlinks you have, the better. Backlinks from higher ranked sites have more weight. You can manually request backlinks from other sites, but this can take a very long time to accomplish. There are products that help, such as article submitters, which submit articles you write to different article directories, providing backlinks to your site.

Another product is backlink exchanges. If you use a backlink exchange, be sure it is a legitimate one: there are many that use techniques that can get your site kicked off the search engine results pages.

Taking the time to study SEO and SEM beats months and years of trial and error. The end result is a site that ranks high, on the first page of the search engine results, and that’s worth investing in SEO education and products that streamline the process.

If you need professional assistance in improving your website’s search engine rankings, contact Perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Perkolate of Las Vegas has been designing web sites for Las Vegas for over 10 years now and throughout that time, we have seen a lot of companies and small businesses in Las Vegas make many mistakes with their websites before we took them over.

Decided to put together a list of the Top 10 Mistakes people make on their websites in an effort to make sure you don’t do the same for your Las Vegas business or company.

Top 10 Website Mistakes for Las Vegas Websites:

1. Poor design - a professionally designed website establishes credibility and puts you on par with your competitors. Don’t try to do it yourself.
2. No contact information - so many websites don’t place their email addresses or phone numbers on their home page, big mistake.
3. Not enough text on pages - text on your website pages gets indexed by google and helps your search engine rankings, so be descriptive, at least 200 words on each page if possible.
4. Not enough pages - having more pages helps create links between pages and helps your search engine rankings as well.
5. Using a unprofessional email address - don’t use an AOL or MSN or Cox email address as the contact email address on your website. Take the time and effort to set up an email address at your website’s domain name and check it often.
6. No search engine optimization (SEO) - search engine optimization helps your organic search engine rankings tremendously. Better rankings mean more visitors, more leads.
7. Not enough links between pages - links between pages encourages visitors to look at other pages of your website and helps with search engine rankings as well.
8. Badly formatted - using different fonts, colors, photos that are different sizes in a gallery, etc. all lend themselves to looking unprofessional. Unprofessional lessens your credibility to a website visitor.
9. Not keeping copyright up to date - it’s really not good for visitors to see that your website hasn’t been updated since last year, they year before that, etc…
10. Unprofessional logo - your company’s logo is the first thing that people see on your website, so ensure it’s professionally designed.

SEO Tips For A Strong Online Presence

Search engine optimization (SEO) ranking determines the position of a website on search engines.  You need a good rank for your website to be listed higher on search engine results pages (SERPs). The higher your website ranks in the Las Vegas market, the more traffic it receives. In order to overcome online competition it is important to improve your Las Vegas website’s SEO ranking. Most people use major search engines like google, whenever they have to search for any topic, product or service and most of them only go through the first 4-5 pages of the search results. No one really has the patience to go beyond that. So if your website is listed in first two or three pages, this can be of great benefit. 

To have a high SEO ranking is in fact not that difficult as you might think it to be. It is possible to increase your website’s ranking by following a few simple tips. The most fundamental and effective tip is to have proper keyword rich content on the website. You should definitely set aside budget for Search Engine Optimization services on your website (which Perkolate does of course!). We have rich experience in SEO and also have extensive knowledge in refining optimization tasks. 

You can also modify the design of your website to make it a high - quality SEO compatible. A well written, content-rich website has more chances to be listed higher in the search engines. The next important thing is not to use any filters in your website. Search engine robots often get puzzled with the disruption produced due to active links present in the website. Robots usually tag them as broken links, which undoubtedly can produce a negative effect on your website’s ranking.

In search engine optimization, the success of a website is largely dependent on the overall SEO plan. You must ensure that the SEO strategy you enlist is well thought out and the keywords and key phrases are carefully chosen. A SEO plan developed without expertise is not at all capable of attracting traffic. So it is better to consult professionals like Perkolate before designing the plan.

One of the most important aspects is to continually keep on revising your efforts with regard to SEO. Markets, strategies and tactics change at a fast pace and accordingly your SEO must continually change as well.

More information:

• What is Search Engine Marketing (SEM)?
• The Importance of Las Vegas SEO & Search Engine Optimization
• Top Ten Search Engines - Las Vegas Search Engine Marketing Tips
• Make the Most of Las Vegas Online Marketing Efforts
• Why You Should Keep Your Las Vegas Website Up to Date
• Tips for Optimizing Your Las Vegas Website
• Free Google Tools to Help Promote Your Las Vegas Web Site

If there is one thing your Las Vegas company can never compromise on, it would be marketing. Marketing often forms the base for a consistent and a productive sales effort for your company’s products or services. If you are serious about promoting your company and presenting a professionally targeted image, you should think of hiring a professional marketing firm like Perkolate.

4 reasons why you should hire a professional Las Vegas marketing firm:

Leave the specialized job to the experts.
Marketing is definitely not a job everyone has the experience, education and skills to do, it is a profession. It may seem like anyone can do it, but then there is a fine line of difference between doing something and doing something professionally and with strategy. Professional marketing firms like Perkolate Marketing have marketing experts who have years of marketing experience under their belts. 

Do you really want to do it?
Remember, you could easily end up spending a lot of time with the marketing efforts for your product or service. And you most likely wont have the experience to even take an educated guess as to what a sound marketing plan could accomplish for your business. The first question you need to ask yourself – Do you really want to handle your company’s marketing by yourself? Assuming you do have the right kind of resources to do the job, would you really wish to invest the time into your own marketing programs, tracking the results and deciding the best way to refine those efforts? Most business owners answer “no” to this question, and could be much more effective handling other parts of running their Las Vegas businesses.

Marketing strategies and tactics are ever changing.
Years ago, marketing used to be primarily print ads, radio and television spots, yellow pages, door-door or through the newspaper classifieds. Nowadays, the turnaround time for running a marketing campaigns gets shorter and shorter. It involves much more that traditional advertising efforts. Online marketing, social marketing, pay-per-click campaigns and search engine optimization (SEO) are more important than the traditional marketing strategies of yesteryear. You need to stay on top of these new and emerging marketing tactics, and Perkolate can show you how!

Let a professional marketing firm maximize your marketing budget.
Whether you are promoting a $2 pen or a $20,000 wrist watch, your marketing plans and programs require a budget, a truth you cannot and should not escape (especially in today’s economy). Do you really want to risk spending your marketing budget on efforts that will not deliver results? It’s far more cost effective to hire a professional marketing firm like Perkolate to assist you in marketing your products and services.