Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

The World Wide Web is like a blanket on top of the internet, yes that’s correct the web is not the internet. People always get this confused—the internet is a compilation of computer networks, and the web is a plethora of files and programs that make the internet less boring. So, now that we got that straight let’s talk about the web and what it can do for businesses.

All these nice attractive graphics and links on the web are brought to you by files and programs that were developed to make the internet less boring. Graphics User Interface (GUI) is the term used for the graphics that are on the web. The web has been around for about twenty years now, and before this the internet was nothing but characters. The internet was just a communicating machine, which electronically transmitted data. The web is a bunch of files and programs that add links to other files and programs, and the big difference is—the web added attraction to the internet. It gave the internet graphics, links, hot links, and much more. A web browser is also needed to view these files and programs, and without these web browsers, you’re basically looking at the plain internet again.

In order for a company to be very successful, there advertisement has to be pure, and doing this without the web can only be done by huge companies, due to the fact, a large amount of money is needed to suppor the advertisement program. With the web, well the game is on—there are copious small businesses out there that are making a killing, because they simply understand the web and what it can do for them. The WWW is the foundation for many small businesses—this gives them an edge over the larger companies when it comes to being more creative, and time is money when it comes to the niches on the web. Large companies have to go through a huge political evolution just to get something approved, and the down fall with this—they miss out on the niches that are short term and need to be taken advantage of right now! Small companies recognize this and use it to their advantage.

If you’re a part of a small business, and are savvy with computers, networking, and programming–there will be many opportunities to explore. Look at all the small one person businesses that turn out to be huge successes, such as; Facebook, My Space, Google, Ebay, and Yahoo. This list can go on forever, and these weren’t major corporations before they started, they were college students in college looking for a way to make a buck, and by god, they did. The innovated people that sit down and think up these ideas are people like us—just one great idea away from a success story.

As you can see, the web creates opportunities for anyone with basic knowledge, and just a little bit of computer experience and programming knowledge, you can be the next hot shot to make it rich.

Most of the time, the biggest hurdle that most, if not all, small businesses, especially in Las Vegas, have is a limited marketing and advertising budget. Having a small business budget makes it difficult for your Las Vegas business to have the most glamorous marketing and advertising campaign. Advertising can be pretty expensive, especially when you have so many other things that can eat up your budget.

With a limited budget in mind, you should consider some less expensive and cost-effective forms of advertising your business including:

Website

Even with a small budget, you can get a small simple website up fairly inexpensively. Good news about a website is it can advertise your Las Vegas business 24/7.

Flyers

Create a simple flyer (you can do this yourself in Word) that you can hand to potential clients, as leave behinds in other businesses. Include an incentive or special offer to get better results. You can print a simple flyer on your own printer or have it printed in bulk at a copy center fairly cheaply.

Google AdWords

Advertise on google and come up on the first page as a “Sponsored Listing” and help deliver website traffic and leads for your business. Most times, you can find relatively cheap keywords to bid on and you can set your own monthly budget.

Sponsor Community Events

Donate services and/or time to local Las Vegas community events and be recognized as a supporter of your community. Often times you’ll receive a way to promote your business through a free ad, a press release or PR event. This can help give you an edge over your competitors as well!

Hang in There!

The key is not get frustrated because you only have a small budget to work with. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that each dime is put to good use.

Perkolate of Las Vegas has been designing web sites for Las Vegas for over 10 years now and throughout that time, we have seen a lot of companies and small businesses in Las Vegas make many mistakes with their websites before we took them over.

Decided to put together a list of the Top 10 Mistakes people make on their websites in an effort to make sure you don’t do the same for your Las Vegas business or company.

Top 10 Website Mistakes for Las Vegas Websites:

1. Poor design - a professionally designed website establishes credibility and puts you on par with your competitors. Don’t try to do it yourself.
2. No contact information - so many websites don’t place their email addresses or phone numbers on their home page, big mistake.
3. Not enough text on pages - text on your website pages gets indexed by google and helps your search engine rankings, so be descriptive, at least 200 words on each page if possible.
4. Not enough pages - having more pages helps create links between pages and helps your search engine rankings as well.
5. Using a unprofessional email address - don’t use an AOL or MSN or Cox email address as the contact email address on your website. Take the time and effort to set up an email address at your website’s domain name and check it often.
6. No search engine optimization (SEO) - search engine optimization helps your organic search engine rankings tremendously. Better rankings mean more visitors, more leads.
7. Not enough links between pages - links between pages encourages visitors to look at other pages of your website and helps with search engine rankings as well.
8. Badly formatted - using different fonts, colors, photos that are different sizes in a gallery, etc. all lend themselves to looking unprofessional. Unprofessional lessens your credibility to a website visitor.
9. Not keeping copyright up to date - it’s really not good for visitors to see that your website hasn’t been updated since last year, they year before that, etc…
10. Unprofessional logo - your company’s logo is the first thing that people see on your website, so ensure it’s professionally designed.