Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Looking for traffic for your Las Vegas website? Here is why you should choose social media marketing!

Once you have your website set up there are quite a few things that you need to consider. Among these is the idea of traffic generation. Now you can generate traffic in many different ways including article marketing, press releases, video marketing, and PPC marketing. However, one of the best ways to generate some highly targeted traffic is social media marketing.

Let me explain, social media is basically a website that allows users to connect with each other and get active. Usually they allow you to create profiles, add friends, upload videos, and post links. So in other words, they are a breeding ground for potential clients or sales. However, many business owners don’t understand the power of social media marketing.

I could sit here and tell you the importance of social media marketing all day long but I am sure that you wouldn’t be convinced if I just told you. So please allow me to illustrate my point with some simple statistics.

At the time of writing this article there are well over 1 billion registered internet users world wide. And out of that 1 billion there are a 400 million registered facebook users. Think about that, 400 million registered facebook users and it is growing fast. If even 1% of that were people who are interested in what you have to offer you would have a target market of 4 million users just on facebook. Now if you were able to reach just 1% of that 4 million you would be marketing to 40,000 unique people who are genuinely interested in what you want to offer. Don’t you think that would have a pretty high conversion rate?

And the above example only utilizes facebook statistics, image in you added in twitter and the other social media sites. Your target market would be absolutely staggering in number. Now, before you say that there is no way you’ll ever reach that many people, allow me to explain something. Social media sites are special because they promote the idea of viral marketing. This means that when you post something on facebook there is a good chance it will go viral if just one of your friends clicks the “like” button. And the truth of the matter is that every social media network has a feature like this one.

So lets recap, by using social media as a part of your marketing plan you will have access to an absolutely HUGE amount of unique visitors with a genuine interest in what you have to offer. You also have hte ability to get viral traffic and reach hundreds or even thousands of people with just one simple post. Lets be honest, you really can’t get better traffic than that. Social media marketing allows you to build your business using laser targeted traffic that converts. There is no doubt in my mind that it should be a part of every serious business owners traffic arsenal

Want to get started? Here are some links:

http://www.facebook.com

http://www.twitter.com

http://www.youtube.com

http://www.digg.com

5 Tips to Safe Social Networking

Do you have a MySpace, Facebook or other Social Networking page? What a great way to get and stay connected with family and friends! When used carefully, they can be a lot of fun and you can keep up to the minute on your family and friends as well as meet new people. But without taking the appropriate safety measures, it could lead to embarrassment, identity theft or potential harassment from unsavory people.

Here are 5 Tips to Safe Social Networking!

Privacy Settings:
Different Social Networking websites have various privacy settings. If you are developing a page or are already doing Social Networking, go to the settings portion of the website and put in strict privacy settings for your page. If possible, set the settings so that only the people “friends” you invite onto your page can see what you post.

Content on Your Page:
Think before you post! You should have it in the back of your mind that whatever you post on your page, you are comfortable for anyone to see, such as your family, friends or your employer. Know that pictures and comments made by you can be forwarded to others.

Your Connections:
Once you sign up for a Social Networking site, you’ll be amazed at the number of people that will want to be part of your network. Don’t automatically accept everyone to be part of your page. Be choosy of who you allow to be part of your network.

Your Personal Information:
Remember that most people are good, but there are a lot of people out there that can do you harm. When posting your profile on a Social Networking site, be sure not to include too much personal information about yourself or your family. Don’t post your full date of birth on a website. Be sure not to post your home address or exact locations of where you will be for everyone to see.

Number of Connections:
You’ll notice that some people will have hundreds, sometimes thousands of connections. It’s hard to imagine that those individuals that have that many connections really know all those people. In order to better control your site and who sees the content of it, remember that quality is better than quantity.

With Social Networking becoming so popular, it is definitely one of the best and most fun ways to keep connected with friends and family. Just remember to always think before you post and protect yourself in this sometimes crazy world we live in

‘Love your life and live it to the fullest. Just do it with your EYES WIDE OPEN. Know that I am keeping my eye out for you.’ - Cynthia

Cynthia Bazin is a licensed Private Investigator and Security Consultant in the State of Nevada. Please contact her today for your next speaking engagement or any training needs on Safety & Security. She can also take care of all your investigative needs. She will ensure you have all the tools you need to keep you safe! For more information, visit her website at www.thebazingroup.com.

Why do you need Google Analytics? The answer is simple. Google Analytics tells you everything you need to know about the traffic your site is receiving. From the novice personal informational website to the complex sales and corporate sites, Google Analytics has exactly what you need.

Google Analytics contains customized reporting on who is accessing your site, where they are coming from on the web, where they live, and even what type of web browser and internet connection they are using. At your fingertips you have the ability to find out if the group you are marketing towards is the group that is actually visiting your website. You can even see specific links that people are clicking to find your site.

With Google Analytics you are able to map trends and patterns. You can compare data with motion charts, funnel visualization, and other visually appealing features. You can even set up cross channel and multimedia tracking to measure the usage of Flash, social networking sites, video, and other applications. If you start a new advertising campaign, you can check the hits and other data associated with this advertising campaign independently.

Does your website sell products or market to a specific demographic? No problem. You can now be sure that you are hitting that demographic. If you aren’t meeting that demographic, you can alter the marketing strategies to more closely hit it. You can check your reports from anywhere in the world so long as you have an internet connection. Your Google Analytics is tied into your Google account to make life easier for you. Your website cannot afford to be without Google Analytics.

So why Google and not some other analytics program? Because Google is reliable. Google has the power and strength to continue to work for you. It is a name you know and trust. For free, you just can’t beat it. It works well with Google AdWords, AdSense, Website Optimizer, Webmaster Tools and other Google created masterpieces. If you don’t have Google Analytics on your site now, you need to get it soon. The longer you wait, the less you know about your website.

If you need professional assistance with setting up and installing any of the above Google marketing tools, please contact perkolate at 702.341.0085 or email us at fullsteam@perkolate.com.

Twitter Rocks!

Perkolate has recently passed the 2900 followers rank on twitter.com and is in the top 70 twitter sites in all of Las Vegas! Our twitter tweets offers links, resources and tips & tricks about marketing your business in Las Vegas, web design, website development, graphic design and business growth. Check out our twitter page at www.twitter.com/merge702.

What is twitter? For more information on what exacting twitter is, visit our sister website at MarketinginLasVegas.com and read the article on What is Twitter - Las Vegas Needs to Know!

Twitter is a part of social networking and social media and marketing. On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to college with, bascially create your own online community.

Here are some tools to help you with twitter:

• What is Twitter - Wikipedia
• 140+ More Twitter Tools!
• Top 40 Twitter Tools
• 11 Useful Twitter Tools That Don’t Require Your Password
• 10 Essentials Twitter Tools for Business
• 25+ Incredibly Useful Twitter Tools and Firefox Plugins

Earlier this year, Perkolate launched its new sister website, marketinginlasvegas.com, in order to provide a free website for Las Vegas business owners and Las Vegas companies marketing resources. It is loaded with free marketing advice, marketing tips, tricks and articles.

If you’re on a tight budget, you can get a lot of great ideas and find valuable resources on marketinginlasvegas.com. You can perform searches for information, suggest articles to the author, Michael Gazzano, even post comments and feedback about the resources and articles you find.

Marketinginlasvegas.com contains information on:

• Marketing
• Online Marketing & Internet Marketing
• Business Networking
• Social Networking and Social Media
• Advertising
• Free Resources
• Blog Marketing & Blog Submission
• Search Engine Optimization
• Community News and Information
• Latest marketing, advertising, and casino & gaming headlines
• Las Vegas Charities and Non-Profits
• Las Vegas Trade Show links and information
• PR and Internet PR
• Web Design & Development
• Graphic Design
• Corporate Identity and Branding

In this tough economy, you have to make the most of your marketing budget and time. We’ve developed some of the more effective marketing and strategies that have worked for us and can work for you as well, so we thought we’d share them with you in an effort to help you grow your business.

Top 10 Marketing Strategies and Tactics:

1. Stand out from your competition. Create a unique corporate identity, define how you stand out from others and write effective calls-to-action in your copy. 
2. Create relationships with your customers. People like personalized service, after all, we are doing business with PEOPLE and not companies when all is said and done.
3. Have a simple, effective and easy to use website and have it optimized for search engines.  It makes you look successful and will get you traffic that can convert to leads and new business.
4. Collect email addresses. Both on your website and offline by collecting business cards, get those emails into a spreadsheet and when you’re ready, you can start using them in email marketing efforts.
5. Join local business networking or social groups.  Getting yourself out into the Las Vegas community and meeting people creates relationships and when people know you and what you do for work, they will recommend you and your company.
6. Speak about what you do. Getting speaking gigs and talking to people about what you do illustrates your expertise and gets you and your company out into the public eye.
7. Write and publish press releases. Get any news about your business happenings out to the public, can be done both online and offline.
8. Have professional marketing materials. Includes logo, business cards, website, flyers, brochures, case studies and testimonials.
9. Online Advertising. Includes SEO, Social Networking, Paid Inclusion programs and more.
10. Blog it! Create a blog for your website and write about what you do, become a recognized expert.

Promoting your Las Vegas website and business online does in fact take a certain amount of budget, but is your budget being used to its full potential? There a so many companies and businesses here in Las Vegas that throw a lot of money into marketing themselves online, but are they achieving results?

Part of running an online marketing plan for your website or business is monitoring the results month to month, sometimes week to week. By reviewing the results and analyzing the results, a professional internet marketing company like Perkolate can help you strategize to make the most of your budget each month.

We can track the results, then make recommendations to how to proceed on each program, how to refine a program, and where to find new online marketing opportunities to help find new leads and potentially new business.

Ways to market your business online:

• Launch a Company Website
• Search Engine Optimization
• Email Marketing Campaigns
• Purchasing Banner Ads
• Directory Listings
• Pay-Per-Click Campaigns
• Blog Marketing and RSS Feeds
• Social Networking
• Podcasting
• PR and online Press Releases