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Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Most of the time, the biggest hurdle that most, if not all, small businesses, especially in Las Vegas, have is a limited marketing and advertising budget. Having a small business budget makes it difficult for your Las Vegas business to have the most glamorous marketing and advertising campaign. Advertising can be pretty expensive, especially when you have so many other things that can eat up your budget.

With a limited budget in mind, you should consider some less expensive and cost-effective forms of advertising your business including:

Website

Even with a small budget, you can get a small simple website up fairly inexpensively. Good news about a website is it can advertise your Las Vegas business 24/7.

Flyers

Create a simple flyer (you can do this yourself in Word) that you can hand to potential clients, as leave behinds in other businesses. Include an incentive or special offer to get better results. You can print a simple flyer on your own printer or have it printed in bulk at a copy center fairly cheaply.

Google AdWords

Advertise on google and come up on the first page as a “Sponsored Listing” and help deliver website traffic and leads for your business. Most times, you can find relatively cheap keywords to bid on and you can set your own monthly budget.

Sponsor Community Events

Donate services and/or time to local Las Vegas community events and be recognized as a supporter of your community. Often times you’ll receive a way to promote your business through a free ad, a press release or PR event. This can help give you an edge over your competitors as well!

Hang in There!

The key is not get frustrated because you only have a small budget to work with. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that each dime is put to good use.

If there is something an Online business or Las Vegas website could live without, it could be anything but not Search Engine Optimization (SEO)! This is so true, especially in Las Vegas. SEO, or Search Engine Optimization is no longer an enigma for websites, as it was years ago. This should be implemented along with your new website or be added onto your existing website in order to increase traffic and organic search engine results.

A consolidated SEO effort is important for you to work sales to your website. Remember, at the end of the day, that is what you want from your website, unless you are running a charity.

Here is why SEO is important for any website

• Allows people to see your company in the crowded Internet marketplace – years ago, you did not have to do a lot to get your website noticed. The internet those days wasn’t as popular and you could get your website noticed pretty easily. Unthinkable these days!  In any niche you mention, your website runs a risk of getting lost in the thousands of other websites in the same niche. To avoid all of this, you should optimize your website. And SEO is the best tool for it!

• SEO, the best way to drive Search engine traffic. Love it or hate it, the fact is that 70% of your website traffic comes from search engines. It is thus important for you to cater your website to the search engine spiders. Of course, you could promote your site directly or through word of mouth, but how much traffic would you be able to get to your site?

• SEO allows you to be profitable in a competitive niche. Your website would still be able to survive the test of time, if you are not working in a competitive niche. Competitive niche essentially means that the products from that niche are in high demand. With the products in high demand, you can be sure of one thing – A lot of people will be interested in your products and services.

The importance of SEO for an online business is not something that can be expressed in a matter of some words. Remember, every time a website goes live, the business owner or company’s aim is for sales and without SEO, hitting that sales number will be more challenging.

If you are considering doing your own SEO/Search Engine Optimization, then here are some links for further explaination:

Free Keyword Research Tool for SEO

If there is something an Las Vegas business could live without for their website, it could be anything… except not SEO! To the naked eye, this may seem not so true, but in reality, this this is the fact. SEO, or Search Engine Optimization is no longer an enigma for websites, as it was some years back. This now has become one of the first things a webmaster does with his website.

A consolidated SEO effort is important for you to work sales and leads from your website. Remember, at the end of the day, sales and leads are ultimately what you want from your website.

Here is why SEO is important for any website:

• Allows people to see your company in the crowded Internet marketplace – Years ago, you did not have to do a lot to get your website noticed. That pretty much is unthinkable these days! In any niche market you mention, your website runs a risk of getting lost in the thousands of other websites in the same niche. To avoid this, you should optimize your website. And SEO is the best tool for it!
   
• SEO, the best way to drive organic search engine traffic – Love it or hate it, the fact is that 70% of your website traffic comes from search engines. Therefore, it’s important for you to cater to organic search engine result pages (SERPs). Of course, you could promote your site directly or through word of mouth or your business card or brochure, but how much traffic would you be able to get to your site? With good solid strategic SEO, you could allow people to come to your website organically through search engines. Needless to say, that is the way how a lot of websites are getting their traffic, so why should you be behind the curve?
   
• Good SEO allows your company to compete with and forge ahead of your competitors – You may want to think that the products and services that your company offers are the best. However, there are always competitors nipping at your heels. With a solid SEO strategy on your website, you would be able to increase the Search Engine Rankings and traffic to your website and perhaps even higher in ranking than your competitors. Wouldn’t it be beneficial for your company, if it is the first to be seen on the first few google pages?
   
• SEO allows you to be profitable in a competitive niche – Your website would still be able to survive the test of time, if you are not working in a competitive niche. Competitive niche essentially means that the products from that niche are in high demand. With the products in high demand, you can be sure of one thing – a lot of people want your products. With good SEO strategies and tactics, you would be able to get a share of the business you seek for yourselves.

The importance of SEO for an online business is not something that can be expressed in a matter of a short blog article. It is truly something you should discuss with a professional Las Vegas SEO search engine optimization company, like Perkolate. Any questions, give us a call at 702.341.0085.