Perkolate is proud to announce the launch of its latest website for Hoy’s Drug at www.hoysdrug.com. Perkolate designed the website and performed Search Engine Optimization for Hoy’s Drug.
About Hoy’s Drug
Hoy’s Drug has been providing prescriptions and general health for over 55 years. During this time we have maintained our top priority of servicing the needs of South Western Wyoming.
Evaluating Your Website’s Performance
Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish.
If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.
Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.
How to calculate your website’s conversion rate
To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%.
If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.
Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.
You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.
Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.
Perkolate is proud to announce the launch of it’s latest website for Spaces Southwest Interior Design at www.spacessouthwest.com. In addition to the design, Perkolate installed a blog and a complex flash photo gallery.
About Spaces Southwest
Principal Tara Dudley is recognized throughout the design community for her unique and simplistic design approach blending stylized traditional pieces with contemporary elements, textural objects and calming color pallets.
Spaces Southwest understands the importance of emphasizing architectural space as a whole, both inside and out, and will present ideal solutions for space plans and room relationships.
Most of the time, the biggest hurdle that most, if not all, small businesses, especially in Las Vegas, have is a limited marketing and advertising budget. Having a small business budget makes it difficult for your Las Vegas business to have the most glamorous marketing and advertising campaign. Advertising can be pretty expensive, especially when you have so many other things that can eat up your budget.
With a limited budget in mind, you should consider some less expensive and cost-effective forms of advertising your business including:
Website
Even with a small budget, you can get a small simple website up fairly inexpensively. Good news about a website is it can advertise your Las Vegas business 24/7.
Flyers
Create a simple flyer (you can do this yourself in Word) that you can hand to potential clients, as leave behinds in other businesses. Include an incentive or special offer to get better results. You can print a simple flyer on your own printer or have it printed in bulk at a copy center fairly cheaply.
Google AdWords
Advertise on google and come up on the first page as a “Sponsored Listing” and help deliver website traffic and leads for your business. Most times, you can find relatively cheap keywords to bid on and you can set your own monthly budget.
Sponsor Community Events
Donate services and/or time to local Las Vegas community events and be recognized as a supporter of your community. Often times you’ll receive a way to promote your business through a free ad, a press release or PR event. This can help give you an edge over your competitors as well!
Hang in There!
The key is not get frustrated because you only have a small budget to work with. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that each dime is put to good use.
I’m sure you’ve visited many websites that have banner ads over many of its pages. Blinking, flashing, popping up and sometimes you will actually take notice, read the ad and perhaps click through to the website. People do in fact click on website banner ads. You should consider banner advertising to help promote your Las Vegas business and website.
Sponsored ads on websites that are complimentary to your website can be an invaluable way to promote awareness of your Las Vegas company’s products and services AND gain valuable traffic to your website to encourage more leads and sales for your products and services.
Sponsored website ads can be free, bought, traded, or sold. Really just depends where you look, how popular the website is your are advertising on and how much traffic it receives. Where you choose to advertise online also depends on your current marketing budget. To find potential advertising opportunities, you should research websites you feel your ad might be a good fit for. There’s usually an “Advertising” link on the footer of the website. Contact the webmaster or advertising department and ask about their rates.
The more sponsored ads you have in key website locations, the more likely a potential customer will find your website and look at what you have to offer. Making your website business available to the world and easy to find is the best way to increase the traffic to your website.
Remember to keep your banner ads simple, clear, eye-catching and write a clear call-to-action like:
Perkolate is proud to announce the launch of its latest website for Frias Transportation Management of Las Vegas at www.friastaxi.com.
About Frias Transportation Management
Frias Transportation Management is Nevada’s largest transportation company. Frias Holding Company includes five cab companies with a fleet of nearly 1000 cars and Las Vegas Limousines that serves Las Vegas and greater southern Nevada and surrounding southwestern states.
Perkolate is proud to announce the launch of its latest website for Ford Law Firm website at www.fordfamilylaw.com.
About the Ford Law Firm
The Ford Law Firm is a specialty family law firm dedicated entirely to the practice of family law and domestic partnerships in Alameda County, the East Bay and Oakland, California. The firm’s lawyers are experts in all types of family law matters, including divorce, child custody, child support, spousal support, paternity, stepparent adoption and complex property division.
Ford Law Firm Social Media & Social Marketing
Perkolate also set up social media accounts for the Ford Law Firm at twitter and LinkedIn:
Ways to promote your Las Vegas website in a cost-effective manner.
So just what is the difference between promoting your Las Vegas website and a traditional brick and mortar store? It’s a common question asked by many new business owners and internet marketers. It turns out the principles are the same but the methods are a bit different. Let’s take a look at how they differ.
The primary goal of the promotion and awareness-building of both is to first create awareness of its existence. Secondly, you need to communicate to potential customers to know what exact products and services you offer and why it will make their life or running their business more easily. Next you want to show them how your products and services are better than any others others in the market. This is all to achieve your final goal of visiting your Las Vegas website or store. Making the sale is another lengthy topic all together.
If you have a sizable advertising budget, you can start by advertising in the New York Times or on NBC for a brick and mortar store or on Google or Yahoo sites if you’re on the internet. If you do not have a large budget, there are many cost-effective ways you can promote your Las Vegas website.
8 Cheap Ways to Promote Your Las Vegas Website
For more ways to promote your website for free, consider doing a google search for “free ways to promote my website” and see what other helpful tips come up. It takes a little time to do the research, but the benefits can be very beneficial!
Perkolate Marketing and Design of Las Vegas is proud to announce the launch of its latest website for Sevens and Above at www.sevensandabove.com.
About Sevens and Above
Sevens and Above, provided by ONGS Capital LLC, is an online dating service designed to help adults find successful relationships. With over twenty years of relationship experience, at A Great Date, the commitment is to provide the tools that will help you find the person with whom you can have a great date, maybe more!
You may have heard of the term “PCI compliant” but if you are process credit cards and take payments with your Las Vegas website, you definitely know what it is. PCI (Payment Card Industry) compliance was created by major credit card issuers to create standards that protect personal information and keep credit card transactions secure and it involves several factors that need to be kept compliant. If you fail to meet the PCI compliance standards, you could face fines or lose your credit card processing abilities for your business.
As an overview, the basic requirements for PCI compliance are:
Here are some in-depth helpful links to articles to help you understand all of the details of PCI compliance: