Las Vegas Web Design Las Vegas Website Design & Marketing Services - Perkolate

Perkolate is proud to announce the launch of its latest website for Floor Care Las Vegas, a division of Clearwater Building Maintenance, at www.floorcarelv.com.

About Floor Care Las Vegas

Floor Care Las Vegas maintains all types of floors but specializes in VCT (vinyl composition tile) and vinyl stripping and refinishing (waxing).  Our crews have the experience, training, and equipment to work large open spaces such as supermarkets to very small offices.

If you need any help with your corporate website, contact Perkolate at 702.341.0085.

If you run an eCommerce website you probably ask yourself often how many people visit your website and DON’T purchase from you. Are you confident that your site converts visitors into customers at the highest rate possible? Do you feel like you have truly tried everything possible to increase your conversion rate?

Ask yourself: Do you have a strong call to action? Have you tried different messaging with a split A-B landing pages? There are always different strategies and tactics to explore when marketing your Las Vegas website. Unless you’re 100% sure that your website has no room for improvements, then you should take some time to explore how to continue to maximize sales.

Here are some website marketing strategies you might consider:

Bait your website visitors with the right cheese

Online shoppers are increasingly more sophisticated each year. Assume that your prospects will visit several competitor websites before they make a decision to purchase. Your website needs to stand out and clearly communicate the benefit your website holds over your competitors. You might need a special nugget of “cheese” that encourages visitors to surf around your website for example, free shipping, suggested selling or a free sample offer. Decide what cheese you can use to entice visitors.

Create value-add offers

Partner up with other websites and companies with whom you can cross promote each other’s products or services. Exchange bonus offers with each other and help each other grow. You could offer a discount on each other’s services, gift cards, an inexpensive give-away, gift cards, etc.

Offer free gifts that encourage viral marketing

Think of a promotional item that your website visitors will keep in their purse, wallet or car at all times. A well thought out promotion item helps create awareness and can help in creating a viral marketing buzz. A phone card is a great example. You can brand it, people keep it in their wallet and they are design for repeated use and keep your brand in front of them several times a week.

Personalize your offers

Try to find ways to personalize your offers, make your prospects feel special, customize your offer with their name, by their city, state or country. Find a partner you could help cross-promote with personalized branded giveaways, coupons or offers.

Give away an item that is perceived as valuable

Free offers are nice, but “free” sometimes can sound a bit negative, so keep the percieved value of what you are offering a prospect high.

Here’s an example:

“Get a FREE phone card if you order by midnight.” (versus) “Receive your complimentary phone card worth 2 hours of free phone calls worldwide as our personal thank you gift for your online order today.”

With a little thought and research, you can find that perfect cheese that will help YOU convert more sales on your eCommerce website!

Perkolate is proud to announce the launch of its latest website redesign for Auto Insurance America at www.autoinsuranceamerica.com. Perkolate art directed the website’s new design, provided Spanish translation services, and worked on sections of the backend that manages the bill payment functionality.

About Auto Insurance America

Auto Insurance America is one of the nation’s largest independent insurance agencies, and has been providing common sense insurance to the Southwest region for over 35 years.

For more information on how Perkolate could help with your company’s website, email us at fullsteam@perkolate.com.

Perkolate is proud to announce the launch of it’s latest website for International Specialized Mining Services, Inc. (ISMS). Perkolate designed the ISMS logo, business cards, letterhead, envelopes and designed and built their new website at www.ismsmining.com.

About ISMS

Established in 2007, ISMS has successfully recruited and built a dedicated core team of mining experts from around the world.  Diversified in expertise, the executive group represents an excellent cross section of mine engineering, operations, and management capabilities.

For more information about how Perkolate can help you with your Las Vegas branding, corporate identity and web design and graphic design needs, call us at 702.341.0085.

Perkolate is proud to announce the launch of its latest website for Floor Restore of Las Vegas. Perkolate designed Floor Restore’s logo, trifold brochure, website and branding.

About Floor Restore

Floor Restore LLC is a company that was created to provide a quality Franchise program at a price most can afford. We are a family business interested in assisting people to get back to work in these trying times. We started our business months before the construction crash in Las Vegas. Due to the downturn, we were forced to make some hard decisions. Either close the doors and waste our hard work or find a way to capture a consistent market. We discovered a model for business that caused us to grow consistently through the downturn and become the 2nd largest Flooring contractor in the Vegas Valley within one year.

When preparing to build a website, there are specific aspects which you need to have prepared for the construction of your site before actually beginning the scripting or site building process. This article will help you prepare for everything you need to begin creating a successful internet website.

Some of the general things which you should prepare before constructing a website and why are as the following;

Website Logos And Banners – If you are running a business or a website, you want to have a logo or banner for your website which gives viewers a general idea of the name of your website along with possibly a small quote of what your service offers. A logo may also be a trademark which identifies your website or business from others, this way when someone thinks of the service they will remember your logo thus go to your website.

Have A Color Scheme In Mind Use This Scheme In All Content And Images – When planning a website you want to previously decide color schemes of your website before building it. This way when you make images, content, and banners you will know how to design your text and images to match your website scheme.

Consider Stock Photography – When using images on your website you want to make sure that anything you are planning to use you have proper rights to be posting or altering. There are many websites online which offer stock images for small amounts such as 1$ a piece. Just be careful where you look for your photography to be sure that the copy rights are not false.

Previously Written Content And Business Information – If you know exactly what your website will be about consider writing content for your site before actually building your site this way your site will be ready to publish to the public right away. Some examples of things you should have pre-written before making a website are business introductions, terms and conditions, a few educational articles in relation to your business, what your business cannot offer, along with customer privacy policies.

It’s always great to find valuable marketing resources online and when we find them, we publish them for our Las Vegas blog visitors so that they can benefit from the online resources as well.

Here are some great websites to visit that can help market your Las Vegas company:

• Free Marketing Resources - Free Marketing Stuff
• Marketing Teacher
• Marketing, Marketing Strategy, Marketing Plan and Marketing Careers and Jobs
• Free Marketing Resources
• Sales & Marketing Tools

Perkolate is proud to announce the launch of its latest website for Hoy’s Drug at www.hoysdrug.com. Perkolate designed the website and performed Search Engine Optimization for Hoy’s Drug.

About Hoy’s Drug

Hoy’s Drug has been providing prescriptions and general health for over 55 years.  During this time we have maintained our top priority of servicing the needs of South Western Wyoming.

Evaluating Your Website’s Performance

Setting up a website for your Las Vegas business is the very first step of marketing your website on the internet. The success of your website depends on the goals you set and accomplish. 

If you expect your site to move your visitors to take some form of action while on your website, whether it is visitors filling out a simple online form so that you can contact them, or purchasing a product online, there are specific steps you can take to insure that your web site is functioning efficienctly. One of the very first ways to tell is to check on your website’s traffice. It’s a great tool to judge normal traffic vs. traffic at times when you are running promotional marketing and activities.

Having a large amount of traffic doesn’t necessarily mean that your site is successful at getting your business leads and sales. You want visitors to take action while on your website; call you, submit a form for a quote, make a purchase, etc. This is known as your website’s conversion rate and is essential in judging your website.

How to calculate your website’s conversion rate

To find your web site’s conversion rate, you take the number of visitors per month and guestimate the percentage of your visitors that actually purchased something. So, if you had 1000 hits to your site in one week, but only 10 of them purchased from you, your site conversion rate equals 1.00%. 

If your website’s goal is to get your visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. Not everyone who fills out your online form will actually become a client. However, whether your site is setup to sell a product or service, or to get them to fill a form out, your website conversion rate measures the success and/or failure of your site whenever you promote or update your website.

Over time, you just may find that you need to implement a few additional marketing strategies if your website traffic and conversion rates are low. Some ideas that might help are implementing a SEO (Search Engine Optimization) strategy so that you can rank on search engines for organic searches. More visitors will be able to find your website more easily. Once your SEO strategy is in place, you should monitor your rankings and make any needed adjustments regularly to keep or grow your SEO rankings.

You should also review the usability and ease of your “call-to-action” on your website. How simple is it for a visitor to take action and what motivates them to take action? If you want them to fill out an inquiry form, for example, how easy is the form to find? How is it called out on your home page. How simple is the form to fill out? If the form is too long, it may discourage your website’s visitors to fill it out.

Lastly, write the copy on your website (especially the home page) carefully and with a keen marketing sense in mind. Remember the goals of your website and gear the copy to encourage visitors to take action. The right copy writing can be the difference between profit and loss for your website.

Perkolate is proud to announce the launch of it’s latest website for Spaces Southwest Interior Design at www.spacessouthwest.com. In addition to the design, Perkolate installed a blog and a complex flash photo gallery.

About Spaces Southwest

Principal Tara Dudley is recognized throughout the design community for her unique and simplistic design approach blending stylized traditional pieces with contemporary elements, textural objects and calming color pallets.

Spaces Southwest understands the importance of emphasizing architectural space as a whole, both inside and out, and will present ideal solutions for space plans and room relationships.