A blog is a website controlled by customizable blog software (like WordPress) – either part of your main website or on a separate domain name – where you can provide daily, weekly or monthly articles, comments, graphics, even video in order communicate with your customers and target markets.
With a blog and some help from Perkolate, you can build a community of people – an audience and customers – and ask for comments and feedback, thereby creating an interactive marketing tool. Discuss your company’s products and services, research, trends, reporting, and events all while engaging your clients in a powerful interactive relationship.
Blogs and blog marketing are also a very important factor in internet marketing and SEO (Search Engine Optimization) as they create pages filled with valuable keywords and links back to your website. In addition, many blog sites also offer an RSS syndication feed that provides headlines of their latest entries along with URLs to the content out to other websites on the internet.